Keller Williams is integrating its proprietary customer relationship management tool with DocuSign, an e-signature and transaction management platform.
“The integration of DocuSign’s Rooms for Real Estate into the Keller Cloud is a significant step for us as we continue building an end-to-end platform for our agents, who in turn will create a world-class experience for consumers,” Neil Dholakia, Keller Williams’ chief product officer said in a statement.
Nothing says you’re a technology company more than outsourcing your technology. That being said, this is a smart move.
The integration of DocuSign into Command will likely leave many wondering what’s to become of Keller Williams’ relationship with dotloop, which many associates currently use as their transaction management software.
The Zillow-owned dotloop will still be available to associates through an integration with Command — which is expected to be in place by September 15 — however, the service will be fee-based. Using DocuSign will be free for Keller Williams associates.
Not a good day for Zillow.
