Where Real Estate Gets Its Dirt

Webinar: What’s Behind Opendoor?

I’ve asked Tyler Hixson, director of Real Estate Partnerships & Strategy at Opendoor, to join me on a webinar on December 5th. On this webinar, I’m going to ask Tyler to explain how agents are using Opendoor to increase their real estate business, common misconceptions and other tough questions about where Opendoor sees the industry going.  We will have a Q&A session at the end.

Register for the webinar by clicking on the link below (Please feel free to share):

Registration => What’s Behind Opendoor?

P.S. Can’t make the live webinar? Register anyway and we’ll send you the recording.

REColorado to provide white-labeled version of MLS-Touch to members

REcolorado To Provide Brokers New Premium Mobile App

“MLS-Touch is more than just mobile access to the MLS. It’s a complete toolbox with live market stats, hotsheets, comparables, and a unique feature called ‘’Brand and Share’’ that allows brokers to add their own brand information including logo and matching colors, and share the REcolorado app with their clients,” said Staci Wood, vice president and chief product officer at REcolorado. “It also includes Realist tax data and has powerful contact and client relationship management features.”

Upon launch, the REcolorado app will be available to REcolorado subscribers at no additional cost and with no upselling. Looking forward, the app offers the ability to integrate listings from additional MLS organizations.

REColorado

There are so many great solutions out there for MLS organizations now. Congrats to REColorado and Prospects Software.

Listing Bits Episode 54: Opportunities for Agents to Partner with Opendoor – with Shannon Fitzpatrick & Tyler Hixson

Many agents might view Opendoor as a competitor, yet another tech platform out to eliminate their jobs. But what if you could leverage the iBuyer as a partner to build your real estate business?

Shannon Fitzpatrick leads a team of 45 agents at Movoto Real Estate in Las Vegas and Henderson, Nevada, and Tyler Hixson serves as the Director of Real Estate Partnerships and Strategy at Opendoor. In this episode of Listing Bits, Tyler and Shannon explain how agents can leverage Opendoor as a tool to grow their business, bringing cash offers to prospects and tying multiple transactions together.

Shannon speaks to the value of going into a listing presentation with an Opendoor offer, describing how it allows him to do what’s best for the seller, and Tyler discusses why agents can get a stronger offer from the platform by articulating the property’s unique features. Listen in for insight into the misconceptions agents have about Opendoor and learn how to work WITH the iBuyer to serve your clients and generate more leads.

What’s Discussed: 

How Shannon uses Opendoor to bring a cash offer to prospects

Leveraging Opendoor to tie multiple transactions together

The value of going into a listing presentation with an Opendoor offer

Opendoor’s offer valuation process and associated service fees

How Opendoor passes its vendor discounts on to sellers

How Opendoor can serve as a powerful lead gen tool for agents

Why agents can get a stronger offer from Opendoor than sellers

How Opendoor works directly with agents through closing

How Shannon uses Opendoor as a recruiting tool at his brokerage

The advantage to sellers of working with an agent AND Opendoor

The misconceptions agents have about the Opendoor platform
-Quality of offer + fees
-Think it’s out to eliminate agents

Opendoor’s plans to expand to serve all customers, home types

Resources:

W+R Studios

Cloud CMA

Opendoor/CloudCMA

Connect with Tyler:

Opendoor’s Agent Partner Program

Connect with Shannon:
Movoto

Shannon’s Website

Shannon on Zillow

Undercover investigation finds agents/brokers complicit in housing discrimination

Long Island Divided

“More than 50 years after President Lyndon B. Johnson signed the federal Fair Housing Act to prohibit discrimination in housing, this remains a core question for one of America’s oldest, most populous and most segregated suburbs.
The answer should be equal treatment for all by real estate agents and equal access for all communities.
In the decades after World War II, Long Island experienced explosive growth as its communities swelled with returning veterans investing in homes and establishing roots. But opportunities were not the same for everyone in what was also an era of racially exclusive covenants and blockbusting tactics that separated communities along color lines.”

Editor: Newsday

Just devastating. A must-read for everyone in organized real estate. You can only imagine what’s happening in “exclusive buyer networks.”

Secrets of a Smarter MLS Episode 3: Glenn Christoph, Intermountain MLS CEO | Customer Service is Key

Subscribe: Android | Email | Google Podcasts | Stitcher | RSS

Andy Woolley of Homes.com :

“Glenn Christoph knows that customer service is the key to running a smarter MLS, having served as both a vendor and MLS principal in a variety of markets over the last 25 years. He answers questions on ibuyers, “Coming Soon” listings, Policy 8.0 and more.”

Listen on the web at Homes.com Secrets of a Smarter MLS: https://marketing.homes.com/03-glenn-christoph-intermountain-mls-ceo-customer-service-is-key/

Greg Schwartz steps down at Zillow Group.

Zillow Announces Key Leadership Changes

“Schwartz joined the company in 2007 as its first head of Sales and helped grow Premier Agent and other services to reach nearly $1.3 billion in revenue in 2018. Schwartz was named chief revenue officer in 2010, chief business officer in 2015, and became president of media and marketplaces in 2018. He leaves a highly experienced leadership team in a strong IMT segment. Zillow Group’s IMT segment beat financial expectations in the third quarter of 2019, and expanded margins through operating leverage in the first nine months of the year, driven primarily by solid performance in Premier Agent.”

What a great run. $1.3 Billion with a “B”.

Looks like Errol is getting increased responsibilities.

“Errol Samuelson, Zillow Group chief industry development officer, will assume oversight of  Zillow’s New Construction business and Display Advertising. Lucy Wohltman, vice president of New Construction and Display Advertising, will report to Samuelson.”

Zillow’s pivot is something to behold. I can’t think of anything like it before.

Vote for Katie!

Voting for the 2020 RESO Board of Directors starts Monday, November 18th. I have to say it’s an outstanding group to choose from. It’s great to see so many people step up and want to help our industry move forward.

Included in this stellar roster of candidates is Katie Smithson. Of course, I’m very biased but I sincerely hope you consider voting for Katie as a 2020 director of RESO. Since the day Katie joined W+R Studios she has always been civic-minded. It’s one of her best traits. She has seen first hand, by working with MLS providers, MLS vendors, and developers, the need and benefit of standards. Katie is more than qualified to help RESO with its goals.

MoxiWorks/Vector Capital acquire Imprev

MoxiWorks Acquires Imprev, the Best-in-Class Marketing Automation Service

Robert Amen, Managing Director of Vector Capital, said, “We are pleased to support MoxiWorks’ acquisition of Imprev as it continues its relentless focus on its customers, client satisfaction, and deep, cross-industry relationships. Imprev enhances MoxiWorks’ technology and product offering and furthers the company’s ongoing mission to make real estate technology more automated.”

It looks like a classic roll-up strategy from Vector Capital. They first acquire MoxiWorks and now bring Imprev into the fold. I’m just glad no puppies were harmed.

I’ve known Renwick Congdon, CEO, and Founder of Imprev, for a very long time. Renwick is a principled and smart leader and has built an incredible company and team. Imprev’s Renwick’s first software application was as a real estate flyer program for Macs back in 2000 1994 (we were booth neighbors at NAR Annual 1996…time flies). He was one of my first guests on the Listing Bits podcast. Cheers my friend.

Chris Carrillo receives prestigious award from CMLS

Denee, Chris and Merri Jo

Christopher Carrillo Named Peter Shuttleworth MLS Executive Award of Excellence Recipient

The Peter Shuttleworth MLS Executive Award of Excellence is an annual award that recognizes leaders who are determined to have exhibited the highest qualities of leadership within their organizations and demonstrated a dedication to excellence in Making The Market Work®.
“Chris Carrillo never hides his passion and wears it with pride which is why we are pleased to recognize him as the 2019 Shuttleworth Award recipient, the MVP,” said Cowen. “Chris promotes and advocates for the value of MLS every day and is a champion of advancing the MLS both nationally and in his local market.” 

I should have posted this yesterday so I could have both thanked Chris for his service to our country and this industry. Bravo!

Nice job NAR!

Photo Credit: Andy Bencosme

#PutItOnTheMLS

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