Where Real Estate Gets Its Dirt

Industry Relations Episode 63: A Heated Debate on the Political Power of NAR (Or Lack Thereof)

The Department of Justice pulled out of its proposed settlement with NAR and President Biden has issued an executive order addressing ‘exclusionary practices’ in real estate. Now, more than ever, NAR will need to exercise its political power to fight off FTC regulations. But how much political pull does the organization really have?

On this episode of Industry Relations, Rob explains why he thinks NAR is the weakest it’s ever been politically, discussing how changes to the Code of Ethics harmed the organization’s unity and what that might mean for contributions to RPAC.

Greg offers the counterargument that NAR’s record-high membership is a reflection of its political capital, and our hosts explore the concerns professional staff and academics in DC have raised around real estate for the last 20 years. 

Listen in to understand how the insanity of the 2020 housing market might influence the way the public thinks about real estate and learn what you should be doing to combat potential government regulations or plan for lower commissions moving forward.

What’s Discussed:  

Why Rob thinks NAR is the weakest it’s ever been politically

Greg’s counterargument that NAR’s record-high membership is a reflection of its political capital

What a conversation between an NAR lobbyist and the chief of staff for a senator might sound like

How changes to the NAR Code of Ethics harmed the organization’s unity (and what that might mean for RPAC contributions)

How NAR’s head lobbyist’s connection to the Trump organization might impact her ability to get the REALTOR agenda through

The concerns professional staff and academics in DC have raised re: real estate for the last 20 years

How the insanity of the 2020 housing market might influence the way the public thinks about real estate

Rob and Greg’s challenge to listeners to engage their membership in conversations around potential regulations

The benefit of contingency planning for lower commissions

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

Resources:

Justice Department Withdraws from Settlement with the National Association of Realtors

Biden’s Executive Order on Promoting Competition in the American Economy

NAR Code of Ethics & Professional Standards Policy Changes

REALTORS Political Action Committee

Phillip Cantrell on The Notorious POD EP017

Our Sponsors: 

Cloud Agent Suite

Notorious VIP

Industry Relations Episode 062: The DOJ Reneged on Its Settlement with NAR—What Happens Next?

Early this month, in an unprecedented move, the Department of Justice pulled out of its proposed settlement with NAR. And soon thereafter, President Biden issued an Executive Order on Promoting Competition in the American Economy

An executive order with a specific clause concerning ‘exclusionary practices in the brokerage or listing of real estate.’ So, what’s going to happen next?

On this episode of Industry Relations, Rob and Greg discuss what Biden’s executive order means for real estate, describing the kind of regulations the FTC might impose on the industry in 2022.

They address the influx of institutional capital in real estate in the last two years, exploring what that could mean for buyer’s agent commissions and why it actually might be good for NAR’s renegotiation with the DOJ. 

Listen in for insight on the need for price discrepancy between a good and bad buyer’s agent and get Rob and Greg’s opposing predictions on how the government might change the rules around cooperation and compensation—or not.

What’s Discussed:  

How the DOJ reneged on its settlement with NAR and why it’s a big deal

What Biden’s executive order on competition means for real estate

The ideas re: concentration of power behind the Bradeis movement

Why Rob thinks the real estate lobby is at its weakest right now

Greg’s prediction that mortgage banks will step in to keep buyer’s agent commissions the same

The influx of institutional capital in real estate in the last two years (and why that might be good for NAR’s renegotiation)

The number of new business models designed to help consumers buy, sell and finance homes 

Rob’s view that institutional investors will support the elimination of buyer’s agent commissions

The lack of price discrepancy between a good and bad buyer’s agent in real estate

Rob’s thought experiment re: whether the rich need buyer’s agents

Rob’s prediction that the FTC will issue proposed regulations for real estate

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

Resources:

Blockchain and Real Estate on Notorious POD EP022

Propy

Justice Department Withdraws from Settlement with the National Association of Realtors

Rob’s Post on the DOJ Pulling Out of Its Settlement with NAR, Part 1

Rob’s Post on the DOB Pulling Out of Its Settlement with NAR, Part 2

Biden’s Executive Order on Promoting Competition in the American Economy

‘Amazon’s Antitrust Paradox’ by Lina M. Khan

‘BlackRock Is Not Ruining the US Housing Market’ in The Atlantic

Rob’s Response to The Atlantic Article

Knock Home Swap

Orchard

Tomo

Rob’s Post: Do the Rich Need Buyer’s Agents?

Our Sponsors: 

Cloud Agent Suite

Notorious VIP

Brad

Brad Inman

With the news today that Brad Inman has sold his company, Inman News, to a Canadian private equity firm I thought it a good time to reflect on his accomplishments. First off, it must be said, Brad is an amazing entrepreneur. He started Inman News in 1996, he followed that up with HomeGain, which he later sold to Classified Ventures. He then turned his attention to video on the internet with TurnHere and ebooks with Vook. He was also the first investor in Curbed. Starts and stops? Yes. Rough patches? Absolutely. But he did these things and so many other things while keeping committed to Inman News and growing it to the “newspaper of record” for the intersection of real estate and technology.

But Brad didn’t just launch his own companies, his influence touched and helped so many others. Trulia was literally started in the halls at an Inman News conference by a couple of Stanford students with comped passes from Brad. Those students went on to sell Trulia to Zillow for $3 billion dollars. The community he built is amazing. He not only helped launch companies but, careers. You’ll see Inman News alum go on from the Inman Connect stage to start their own companies or hold key positions at some of organized real estate’s most innovative companies.

Sure he had some haters. Anyone who achieves the kind of influence and success in the arena that Brad has will always have those types of spectators. But he continued to stay true to himself. Bolo ties, funky hats, and all that jazz. Or should I say Yaz?

For brokers, vendors, and forward-thinking agents Inman News and conferences are the places to see and be seen. His keynotes always set the tone for the industry to follow. As an industry news junkie myself Inman News is the first website I bring up on my phone every morning. And being recognized by Inman News in 2016 when Dan and I won the “most innovative technology award” for Cloud MLX was one of my most proudest moments.

Over the years I’ve gotten to know Brad and grown to more fully appreciate and respect Brad’s accomplishments and the positive impact he’s had on the real estate industry. We’ve shared many a cocktail over Zoom during the pandemic, and I just love the way he says “pal” in an old-school Walter Winchell type of way. So while I’m happy for him personally for this news, I’m still a bit sad and reflective. Yes, I know he is still has retained some ownership in the company, and that he will stay “involved” but you can’t help but feel this is a turning point for him and the rest of us.

And that brings me to this last part. Gratitude. Thank you Brad. Thank you for making me think. Thank you for helping me grow my business with your curiosity and encouragement. Thank you for creating a platform and wonderful experiences where I could connect with my colleagues, friends and meet new ones. Thank you for pushing the industry I love so much to move forward.

Onward my friend.

#thankyoubrad

Looking for a new gig?

Customer onboarding coordinator – FBS

“FBS is looking for a skilled and enthusiastic communicator to work as a Customer Onboarding Coordinator. The Customer Onboarding Coordinator will support our Customer Onboarding process, both in communication with the customer (phone, email, and virtual meetings) and in configuring the Flexmls software to meet the customer’s needs. This position can be based in our headquarters in Fargo, ND or can be fully remote for applicants based in the United States.”

The find out about this job, or post a job, please visit the Vendor Alley Job Board.

#jobboard

Clear Cooperation: More than just a rule to follow

Richard Gibbens SouthwestMLS Director

I know that this video has been circulated by CMLS and others but I also wanted to put it out there as a great resource. Many thanks to Richard for putting this information together for the industry.

The new Authentisign, built for speed

“Software that’s speedy usually means it’s focused. Like a good tool, it often means that it’s simple, but that’s not necessarily true. Speed in software is probably the most valuable, least valued asset.

Fast Software, the Best Software – Craig Mod

When demos started going around the company of the new Authentisign the above post by Craig Mod is what I thought of. Of course, you can make software faster in different ways, some are super technical and have to do with how the app is architected on the back end, and the other is the design of how the software works. As the saying goes, “making things simple, is hard“.

I’m not an expert in forms software but learning a lot in my new gig. Over 28 million digital signatures were made using Authentisign last year. Which is pretty crazy. They are rolling out the new Authentisign in phases, so customers will get notified in advance when it comes to their market. ZipForm users won’t see this option until next year.

Craig Rowe at Inman News had a good write-up on the release you can read, “Lone Wolf revamps its electronic signature solution, Authentisign.

Previously I had only used DocuSign for sending agreements back and forth. DocuSign is good software, but I prefer the new Authentisign and love the genuine enthusiasm the team of developers at Lone Wolf have for their new baby. Congrats.

Jon Ferris, latest exec to leave Remine

Via LinkedIn

“I’m very excited to start my journey with Howard Tagerjuefeng ge and the entire Ylopo, LLC team!”

Jon Ferris, VP Business Development and Sales

Quite a journey at Remine. If memory serves Jon wasn’t a big fan of Vendor Alley.

????‍♂️ Can’t please everyone I guess…

Join me today on Clubhouse! When is the music going to stop? Today at 3PM PT.

???? When is the music going to stop? The market, the consolidation, the money. It feels like organized real estate is playing a game of musical chairs and it’s exhausting. One hour. One Topic. No recording.

Join the Alley Cats today on Clubhouse at 3PM PT by clicking this link on your mobile phone -> Alley Cats on Clubhouse – “When will the music stop?”

Elm Street Technologies announces two new acquisitions

ELM STREET TECHNOLOGY ACQUIRES CANADIAN TECHNOLOGY AND MARKETING SERVICES COMPANIES TO EXPAND NORTH AMERICAN OPERATIONS

“Elm Street Technology, LLC (“Elm Street Technology”), a leading provider of residential real estate technology and marketing solutions, today announced the acquisitions of Morris Real Estate Marketing Group (“Morris Marketing”), and IXACT Contact Solutions (“IXACT”), specialists in marketing solutions and repeat and referral lead generation conversion technology across the Canadian real estate sector. Both the acquisitions of Morris Marketing and IXACT complements and expands Elm Street’s Elevate platform, which provides an end-to-end suite of real estate technology and marketing services.”

Vendor consolidation continues. Now United States companies are buying Canadian companies? Things are getting out of control! ????

Congrats to Elm Street and the great people at IXACT and Morris Marketing.

Listing Bits Episode 69: Educating Consumers on the MLS – with Katie Smithson

Ask the average consumer what they know about the MLS, and you’re likely to hear about their favorite Major League Soccer team. But CMLS wants to change that, and the organization is on a mission to educate the general public around the benefits of working with a real estate professional and listing a home on the MLS.

Katie Smithson is the Director of Enterprise Sales at Lone Wolf Technologies, and she serves on the Board of Directors for both the Council of Multiple Listing Services and Real Estate Standards Organization. On this episode of Listing Bits, Katie shares CMLS’s new In the Know Campaign, describing how the initiative seeks to convey the importance of the MLS to consumers.

Katie explains why CMLS partnered with 1000watt to develop assets for In the Know and how agents and brokers can use the campaign’s digital content to share the CMLS message with consumers. Listen in to understand how Lone Wolf is integrating In the Know content into Cloud CMA and find out how other vendors can get involved in educating consumers on the value of the MLS.

What’s Discussed:  

How CMLS’s Making the Market Work Campaign communicated the value of the MLS to its members

CMLS’s partnership with 1000watt to develop assets for the new In the Know Campaign

How the In the Know Campaign conveys the importance of the MLS to consumers

Why In the Know is not specific to a particular MLS system but advocates for the industry as a whole

CMLS’s hope that brokers and agents will share the campaign’s message with consumers

Why exclusive listings are not a good look for organized real estate in light of Fair Housing legislation

How listing on the MLS gives sellers the best exposure in a given market

How In the Know assets are designed for brokers, agents and vendors to put to use 

How the Lone Wolf Technologies team is integrating In the Know content into Cloud CMA Live

Katie’s insight around how other vendors might get involved with the In the Know Campaign

Connect with Katie:

Email ksmithson [at] lwolf [dot] com

Resources:

Lone Wolf and CMLS partner to empower real estate agents and brokers

CMLS’s In the Know Campaign

CMLS

RESO

CMLS’s Making the Market Work Campaign

1000watt

NAR MLS Clear Cooperation Policy

The Fair Housing Act

Our Sponsor:

Cloud CMA for Brokers

Sponsored By Paragon Connect