Are your clients in the know about the power of the MLS?

“To help inform and guide conversations around the MLS (that many agents and brokers are not equipped to answer), we’ve added some extra content that you can add to your Cloud CMA reports when presenting via Cloud CMA Live (one for buyer clients and one for seller clients). So, the next time you’re at a listing presentation, make sure to watch these videos with clients so you can help them understand the true value of the MLS! Just log into your account to get started.  “

I made a video about this new integration. I’ve always been a big proponent of putting every listing on the MLS.  I posted a ton of articles about how “exclusive” networks” and “finding the right buyers” can harm consumers and the industry.  I used the hashtag #putitonthemls to promote this message and even saw that hashtag show up on the cover of REALTOR Magazine.  In previous years CMLS has talked about how the MLS “Makes the Market Work”.  This was primarily a campaign to educated brokers, agents and the industry at large on how the MLS helps make the market work.  They created a lot of great content around this campaign in partnership with creative people at 1000watt.  A lot of MLS organizations used this content to share with their membership with great success.

Recently CMLS has formally launched its “In the Know®” campaign.  This time the focus is on the consumer and the value the MLS brings to them.  To me, this goes hand and hand with the idea of “put it on the MLS”.  Once again CMLS reached out to 1000watt to help them with this campaign.  And once again, after some research, they came up with some great content, including a great website with well-produced videos.  CMLS also asked vendors to help promote this content through their products.  To me, this was a perfect match for Cloud CMA, and our new Cloud CMA Live presentations.

I got a chance to talk to Katie Smithson, a CMLS board member, on my Listing Bits podcast, about the integration and the story behind how it came to be.

Took a little time to get this integration up and running but super happy on how it turned out.

Bright MLS Expands Leadership with Key Executive Hire

“Mr. Galicia brings nearly 20 years of customer advocacy experience in the real estate industry to Bright MLS. He previously served in leadership positions at the National Association of Realtors (NAR) and California Regional MLS, Inc. In addition, while at NAR, he served as a liaison to the Council of Multiple Listing Services (CMLS) and the Real Estate Standards Organization (RESO).”

Told you so! Congrats to Rene and Bright MLS.

Training & Content Specialist – Markt

“Represents Markt, multiple listing service (MLS) company, at real estate office meetings, in classes, and other events when assigned as well as being a local ambassador at associations and support centers. At the direction of the Director of Brand and Brand Program Manager, the Content Specialist creates content to support Markt subscribers, brands (ARMLS, Metro MLS, etc.), internal departments, and non-MLS subscribers based on the brand strategy. “

The find out about this job, or post a job, please visit the Vendor Alley Job Board.

#jobboard

Join me on Clubhouse today to discuss the DOJ’s decision to hit the reset button on the settlement with NAR. Click this link from your mobile phone = > DOJ hits the reset button on Alley Cats

First conference

First pack

First TripIt 

First flight

First Uber cab

First check in

First hug

First watery eyes 

First smile

First drink

First session

First dinner

First ribeye

First bottle of wine

First Facetime home

First lobby bar

First last call

First hangover 

First “what time you heading out?”

First exit row

First “just landed”

First ride home

First “I love my own bed”

See you soon

Justice Department Withdraws from Settlement with the National Association of Realtors

“Today the Justice Department’s Antitrust Division filed a notice of withdrawal of consent to a proposed settlement with the National Association of Realtors (NAR). The department has also filed to voluntarily dismiss its complaint without prejudice. The department determined that the settlement will not adequately protect the department’s rights to investigate other conduct by NAR that could impact competition in the real estate market and may harm home sellers and home buyers. The department is taking this action to permit a broader investigation of NAR’s rules and conduct to proceed without restriction. “

This is one of those “good news, bad news” sort of thing. San Diego is going to be lit!

Software Engineer – Markt

“Under minimal supervision of the Director of Data & Analytics, the Software Engineer will develop, test, maintain and support high-performance, innovative applications. Responsibilities will include analyzing and troubleshooting complex software problems and providing solutions using the latest software methods and technologies. Software Engineer will also be asked to provide recommendations for application and system improvements. The Software Engineer works on most phases of applications systems analysis and programming activities and occasionally will provide guidance to less experienced analysts and/or programmers.”

The find out about this job, or post a job, please visit the Vendor Alley Job Board.

#jobboard

Word on the street is that Rene is joining Bright MLS this month. His current position is Director of MLS Engagement at NAR. I’m told he will be the Head of Customer Advocacy. More details soon.