Zillow launches Zillow Preview to bring pre-market home listings into the open
“Revenue participation: If a qualified Zillow Preview connection results in a closed transaction through Zillow’s Preferred agent network, the listing agent may receive a share of the revenue Zillow earns from that transaction, paid through their brokerage. This fee is paid by Zillow and does not increase consumers’ or agents’ costs. As always, commissions remain negotiable between consumers and the agents representing them.”
I’m at the Clareity26 conference in Tucson and have been heads down preparing for a big announcement, so I haven’t had time to fully process the Zillow Preview news—or the other news that broke today regarding eXp. But I will.
One thing that immediately jumped out at me: Zillow is now willing to share a portion of its revenue on these coming-soon listings.
That raises a bigger question… is this a preview of a new business model for Zillow across all listings?
🤔
