The Industry Relations Podcast is now available on your favorite podcast player!
Overview
Rob and Greg break down NAR’s latest settlement move, Zillow’s shift toward pre-marketing, and what it all means for the industry. The back half turns into a heated debate on new “public marketing” laws, the definition of marketing itself, and whether the MLS is a listing platform or a broker cooperative.
Key Takeaways
- NAR’s new settlement strategy is more proactive—but may face legal pushback
- Zillow’s “Preview” signals a major shift toward pre-marketing
- Portal competition remains intense across Zillow, Homes.com, and others
- New state laws are vague and raise more questions than answers
- “What is marketing?” is becoming a core industry debate
- The MLS identity crisis: platform vs. cooperative
- Pre-marketing continues to reshape listing strategy
- Consumer expectations could determine where this all goes
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