Where Real Estate Gets Its Dirt

Listing Bits Podcast: The Front-endless MLS System with Carlos Grass and Paul Hethmon of Amplify

Carlos Grass

Overview:

Greg Robertson sits down with Carlos Grass and Paul Hethmon, co-founders of Amplify, to discuss their innovative “front-endless” MLS backend platform. This episode highlights Amplify’s approach to creating a flexible, adaptable MLS backend designed to empower MLSs with greater control and cutting-edge technology.

Key Takeaways:

1. Amplify’s Mission and Flexibility:

• Amplify offers a decoupled backend solution that allows MLSs to use multiple frontends, enabling greater customization, data control, and integration with new technologies.

2. Innovative Technology Integration:

• The platform features advanced capabilities like natural language processing and machine learning, allowing users to search MLS data through voice or natural language, while also automating content creation such as audio descriptions and marketing videos.

3. Real-Time Changes and Responsiveness:

• Amplify’s backend allows MLSs to make updates and add fields in real-time, drastically improving adaptability and response time compared to traditional MLS systems.

Paul Hethmon

4. A New Vision for MLS Accessibility:

• Amplify enables MLSs to extend data access to a broader network, including appraisers, attorneys, and financial institutions, fostering a more collaborative ecosystem.

Reach Out: 

Carlos Grass, Co-Founder of Amplify and CEO of Stratus Data Systems

Paul Hethmon, Co-Founder of Amplify

Visit Amplify at ampsystems.us

Download Amplify’s new White Paper: Adapting to the post DOJ ruling

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Production and editing services by:

Sunbound Studios


Hive MLS and SourceRE announce new “data exchange”

Hive MLS and SourceRE Announce Investment and Long-Term Partnership

“This initiative signals a broader industry shift toward MLSs taking proactive control of their data ecosystems. Rather than relying on a small group of third-party solutions and major public entities with competing interests, Hive MLS and SourceRE are working together to build an MLS Data Exchange without vendor-specific constraints, technical dependencies, or timeline limitations.”

I’ve struggled— and I think the industry has struggled— to find a good naming convention for the type of solution Hive MLS and SourceRE describe in this release. They call their solution a “data exchange.” I believe this solution falls into the same category as other offerings in the market.

Comparable Solutions

DataCore from RECore:

“DataCore gives your organization complete control over its most valuable asset—your data. Easily manage, share, and protect information with a secure, flexible solution designed for the way MLSs and Associations operate. Keep your data flowing where it needs to go while ensuring it stays protected every step of the way.”

Amplify:

“At Amplify, we empower MLS organizations and national brokerage firms by placing them at the forefront of their ecosystem. Our pioneering real estate platform provides unparalleled control, flexibility, and adaptability, allowing MLSs to tailor their operations to meet specific needs.”

I believe all of these solutions can be traced back to AMP, which was RPR’s “Advanced Multi-List Platform.” AMP was shut down in early 2018, and at the time, it was described as:

“back-end multiple listing service database for small and medium-sized MLSs”

Carlos Grass, one of the co-founders of Amplify, later acquired AMP’s assets from RPR (which is wholly owned by the National Association of REALTORS®). I had the opportunity to interview Carlos and Paul Hethmon on my Listing Bits podcast, where we discussed Amplify, its solution, and the broader category. It’s a great overview of the space.

A Name for This Category?

I like to call these solutions “front-endless” MLS solutions—or perhaps “back-end database” MLS solutions would be just as fitting or maybe even “data exchange”. The goal here is for an MLS to say, “Here’s our data, come as you are.” Each company can then offer its own spin on the features and benefits of its solution.

I’m not sure how far off we are from a world where these solutions take off, but the fact that so many companies are bringing their own unique approach to this space tells me that something is brewing.

Two great pods to listen to on your way to NAR Boston

I know a lot of you like me are traveling to NAR Boston today, so I’ve got a special twofer for you.

“The Worst of All Possible Worlds?”Industry Relations Podcast. Rob and I explore how the upcoming election could reshape the real estate industry, focusing on regulatory impacts, DOJ actions, and antitrust issues. They also discuss potential changes to industry practices and transparency in agent behavior. We both made a steak dinner bet on the outcome of the election. Listen to see which one of us was right.

The Front-Endless MLS System with Carlos Grass and Paul Hethmon” – Listing Bits Podcast. I sit down with Carlos Grass and Paul Hethmon, co-founders of Amplify, to discuss their innovative “front-endless” MLS backend platform. This episode highlights Amplify’s unique approach to creating a flexible, adaptable MLS backend designed to empower MLSs with greater control and cutting-edge technology. This is an exciting category with a few players ready to take on the future of MLS.

Listen to them both on your favorite podcast player!

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