Where Real Estate Gets Its Dirt

The Southeast Just Got Bigger

Southeast MLS Alliance Expands with Addition of realMLS in Northeast Florida

“The Southeast MLS Alliance was built on the idea that stronger regional connections lead to better outcomes for everyone in the transaction — agents, brokers, and consumers. Adding realMLS and the Northeast Florida market to that network is a natural fit. Each addition to the Alliance expands the value of membership for every MLS and every professional already part of it.” — Joseph Cullom, CEO, CHS Regional MLS

The Southeast MLS Alliance — CHS Regional MLS (Charleston), Realtracs (Nashville), Canopy MLS (Charlotte), and Georgia MLS — just added realMLS out of Jacksonville. That brings the network to 118,000+ subscribers stretched across five major southeastern markets.

Look at the geography for a second. Nashville. Charlotte. Atlanta. Charleston. And now Jacksonville. That’s an arc from Tennessee to the Florida coast with very few gaps in between. If you’re an agent working a relocation referral from Charlotte to Jacksonville, or Charleston to Nashville, you’re now looking at the same data inside your MLS platform. No second login. No calling a friend of a friend.

This is the quiet version of MLS consolidation. Nobody merged. Nobody got acquired. Nobody’s brand disappeared. They just… connected the pipes. Shared active and historical listing data. And every time another MLS joins, the value of being in the network goes up for everybody already there. It’s the network effect working exactly as designed.

Nicole Jensen at realMLS called it “eliminating barriers,” which is a phrase that gets thrown around a lot in press releases. But in this case, it’s actually what’s happening. Agents in Jacksonville can now see listing data across five southeastern markets without leaving their platform.

With the MLS count now below 500 and dropping, alliances like this are one answer to the consolidation question. You don’t have to merge to get the benefits of scale. You just have to be willing to share.

My hat’s off to Cullom and the Alliance for building something that keeps growing, as I’m fond of saying the best marketing is having a good product.

CRMLS and Bright MLS now allow “guest access”

California Regional MLS and Bright MLS Reach Agreement to Provide Reciprocal Listing Data Access for Each Other’s Matrix MLS Systems

“California Regional MLS (CRMLS), the nation’s most recognized multiple listing service, has teamed up with Bright MLS, the largest MLS on the east coast, to offer their users reciprocal data access (aka “guest access”) to each other’s listings. CRMLS currently has 127,000+ active listings while Bright MLS has 115,000+.”

To me, this is kind of a ‘proof of concept’ play—meaning, ‘let’s build this and see what happens,’ which is smart. I’m not sure how many referrals this will generate from people moving from the East Coast to the West Coast (and vice versa), but I’m betting they’ll learn something new—something we haven’t thought of. I also like the vibe of promoting further cooperation, which the MLS (especially in these times) needs to lean into more.”

Realtracs expands access to 1.9M listings

Realtracs Expands Access to 1.9 Million+ Listings Through Southeast MLS Alliance

“Realtracs, the technology company providing the largest multiple listing service (MLS) in Tennessee, announced today the data from a recent MLS alliance is available for subscribers. The Southeast MLS Alliance was created in 2023 to allow cross-regional data sharing among agents and brokers in Tennessee, South Carolina, Georgia and North Carolina. “

Realtracs

I’ve been on the road awhile so I’m catching up on some the recent news and his caught my eye. Users of Realtracs, Canopy MLS, Georgia MLS and Charleston Regional MLS now have a full feed of more than 1.9 million additional listings across the southeast.  Boom!

MLS data share daisy chains Florida’s Upper East Coast

Four MLSs in Florida Launch New Coast 2 Coast MLS Data Share.

“Coast 2 Coast MLS Data Share launches to over 20K agents in Florida. A group of 4 innovative MLSs – realMLS, St. Augustine and St. Johns County Board of Realtors, Space Coast Association of Realtors and Daytona Beach Area Association of Realtors have come together to make the marketplace healthier and stronger. MLS members of these organizations now have access to listings of all four MLSs from within their native MLS system.”

Coast 2 Coast MLS Data Share

Make sense.

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