Where Real Estate Gets Its Dirt

Brad Inman visits Huntington Beach

Brad and GregBrad Inman stopped by W&R Studios Headquarters in Huntington Beach today. He saw we had some video equipment and asked if it would be cool to shoot an impromptu video. “Of course!” I said. We talked about “Z2K”, marketing automation, and what it all means. Coming soon.

ICNY: It’s on like Donkey Kong!

UPDATE:

So far my flight hasn’t canceled. Fingers crossed. Hope to see everyone tonight in New York!

On my way!!

Don’t miss this!

I was lucky enough to be included on David Charron’s panel, “Does Big Data Make Us Stupid?” at Inman Connect NYC next week.

The panel is set to start on Thursday at 2:35PM. John Heithaus from RBI, and Matthew Shadbolt from the New York Times are also panelists. Which leads me to believe they wanted some comic relief by inviting me to join all these big brains on stage!

panel inman nyc

David is moderating all panels on the MLS Track at Inman Connect NYC this year again. All of them are not to miss. I hope he and Inman keep this going, David does a great job of preparing and keeping things interesting.

One that also stands out to me is David’s interview with new CMLS CEO, Denee Evans, on “How I Plan to Build on the Success of CMLS” This session is right before mine at 2:00pm.
inman panel denee

See you there!!

Rupert Murdoch to keynote at Inman Connect NYC

Whoa….

Over 1,000 brokers send their listings to Zillow directly.

Zillow ‘Pro for Brokers’ participation takes off
Portal receiving direct listing feeds from more than 1,000 brokers

Paul Hagey for Inman News

Zillow is now receiving listings directly from more than 1,000 brokers under its 2-year-old Zillow Pro for Brokers program.

The program, which Zillow launched in June 2012, has grown rapidly in recent months. Last fall Zillow announced that approximately 200 brokers were enrolled.

Impressive.

“Both Zillow and Trulia have been making a push to get direct feeds from brokers and multiple listing services to improve the accuracy, timeliness and comprehensiveness of their listing databases. Their chief rival, realtor.com, gets listings directly from over 800 MLSs across the U.S.”

I’m starting to get a better idea of what Curt meant by the “save ListHub” plan.

…on the MLS’ shoulders.

Rumors of the demise of the MLS have been utterly wrong.

Sam DeBord contributing for Inman News

“There’s currently a brokerage alliance hoping to form its own listing database platform, in an attempt to circumvent local MLSs’ control. The movement is being hailed as a blow to MLSs, but the idea itself seems less than revolutionary. There are successful MLSs in a number of locations that are already owned and run by brokerages, outside of Realtor organizations. A greater alliance of brokers creating a large association is nothing more than MLS consolidation, whether or not the ownership or administration changes. The intimation that this spells irrelevance for the MLS is frankly backward. The simplest explanation seems to be that these brokers value all of the inherent powers and structure of an MLS system; they just want to make the rules themselves.”

Nailed it.

Wanna be a REALTOR?

An open letter to anyone wanting to get their real estate license
The trials and tribulations of starting a career as an agent

Greg Nino, REALTOR Houston Texas

“Several times a year I am approached by people who want to become a Realtor. Many of them think it’s a great way to supplement their income while they keep their day job. A lot of others are interested in a career change. I decided to type this blog post to save myself time. Each time I’m asked I’ll simply send the inquiring person a link back to this post”

My favorite is #3.

Brad Inman’s take on Zillow.

Zillow Plays To Win
Brad Inman, Publisher Inman News

“Zillow’s relationship with this segment of the industry is shaping up somewhat like Amazon’s relationship with big book publishers.

Tense cooperation is the best way to describe how Amazon works with publishers (think brokers and franchises). They have no choice but to partner, but Amazon has the power because it controls the consumer. On the other hand, Amazon seems to favor authors (think real estate agents), as their position in the value chain is closer to the reader (think home shopper).

Great analogy and spot on.

“As many real estate insiders know, there is a secret real estate initiative dubbed Upstream that promises to give brokers more control over their listing data and leverage with the likes of Zillow. Is this folly? If it follows the path of becoming a feeble reaction to Zillow like publishers tried with Amazon, certainly yes.”

Brad instinct here is also correct. Those who find themselves backing Upstream will be left without the proverbial paddle.I’ve been waiting six weeks to use that last sentence-thanks Brad!

“After the recent fiasco with Zillow, a leading real estate executive was somehow inspired to call me and unload his frustrations with NAR. (I promised to keep him on background, sorry for the mystery).

He pointed to the suing of the ex-Move exec as only one example of problems with NAR.

In the last several years, he calculates that NAR has spent $100 million on ventures outside of its core competence — including RPR, a credit union, a university and a venture capital fund — without the level of adoption or return on member money that was expected.”

How great would it be that the incoming President came in to NAR and made it his/her mandate shut these down? (I would also add HouseLogic.com to the list.)

Excellent read and analysis and reminds me of the old adage, “The only thing new in the world is history you don’t know.” This game has been played out long before online real estate. Get your popcorn out.

Inman 100 list includes some new faces.

Inman News’ list of the 100 Most Influential Real Estate Leaders contains some familiar and new faces.

Russ Bergeron, CEO, Midwest Real Estate Data, LLC (MRED)
Art Carter, CEO , California Regional Multiple Listing Service, Inc. (CRMLS)
David Charron, CEO and President, Metropolitan Regional Information Systems Inc.

Merri Jo Cowen, CEO My Florida Regional MLS (MFRMLS)
Amy Geddes, Executive Vice President & Chief Operating Officer Clareity Security
Ben Graboske, CEO CoreLogic MarketLinx

Ernie Graham, Senior Director of Product Management realtor.com
Bob Hale, CEO Houston Association of REALTORS

Rebecca Jensen, CEO UtahRealEstate.com
Carrie Kendall, General Manager Indiana Regional MLS
Gregg Larson, President and CEO Clareity Consulting, Clareity Security
Victor Lund, Founding Partner WAV Group
John Mosey, President Regional Multiple Listing Service of Minnesota Inc. (NorthstarMLS)
**Greg Robertson, Co-founder W&R Studios and publisher of VendorAlley.com (My 5th year in a row- Thanks everyone!!)**
Errol Samuelson, President, realtor.com
Andy Woolley, Vice President, Homes.com

I’ve highlighted most people involved in the MLS world. Congrats to everyone! Check out the full list here: Inman News’ 100 Most Influential Real Estate Leaders

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