Where Real Estate Gets Its Dirt

Cotality and ICE to Anchor MLS Reset 2027 as Platinum Sponsors; Clareity Conference Concludes After 24 Years

MLS Reset returns February 22–24 in Scottsdale, the first MLS-specific event of the new year, with sponsorships now open.

SCOTTSDALE, AZ – August 4, 2026 — PRESTA Consultants and Giant Steps Advisors today announced that Cotality and ICE will serve as Platinum Sponsors of MLS Reset 2027, confirmed for February 22–24, 2027 at the Kimpton Miralina Resort & Villas (formerly the Scottsdale Plaza Resort) in Scottsdale, Arizona. The announcement follows the conclusion of the long-running Clareity Conference, whose parent company, Cotality, is now placing its support behind MLS Reset. 

The Clareity Conference, a cornerstone gathering for MLS executives and real estate technology leaders for 24 years, held its final event, Clareity26, in Tucson earlier this year. There, Cotality’s Kevin Greene announced the company’s decision to conclude the conference and back MLS Reset, joining PRESTA’s Amy Gorce and Giant Steps’ Greg Robertson on stage to formalize the partnership. 

Now in its third year, MLS Reset has established itself as the first MLS-specific event of the calendar year and the only one on the Q1 schedule as an independent, vendor-agnostic forum where MLS executives, technology partners, and industry stakeholders can say the things you can’t say at other conferences and have an honest conversation.. 

“The PRESTA team and Giant Steps are humbled to carry forward the spirit of what the Clareity Conference built in the MLS community over more than two decades,” said Greg Robertson, Principal of Giant Steps Advisors. “MLS Reset was created to be a place where people can have the honest, unfiltered conversations this industry needs, and we’re grateful to have Cotality and ICE standing behind that mission.” 

ICE, among the event’s earliest and most consistent supporters and a Platinum Sponsor since MLS Reset’s inception, returns in 2027, now joined at the Platinum level by Cotality. 

Sponsorship opportunities across all levels are open now, and organizers encourage interested partners to secure placement early as commitments come in. Registration for MLS Reset 2027 is also open, along with the event’s discounted hotel room block. Sponsorship details, registration, and hotel booking are all available at MLSReset.com

EVENT DETAILS 

Event: MLS Reset 2027
Dates: February 22–24, 2027
Venue: Kimpton Miralina Resort & Villas (formerly Scottsdale Plaza Resort), Scottsdale, AZ
Registration & Hotel: MLSReset.com
Sponsorships: MLSReset.com

About PRESTA Consultants
PRESTA Consultants provides strategic consulting services to the real estate industry, specializing in MLS operations, technology strategy, and organizational development. For more information, visit prestaconsultants.com.

About Giant Steps Advisors
Giant Steps Advisors works with MLSs, vendors, and proptech founders on go-to-market strategies, vendor partnerships, and product decisions. For more information, visit giantstepsadvisors.com.

Media Contact:
Greg Robertson · Principal Advisor, Founder · Giant Steps Advisors · greg@giantstepsadvisors.com


Please fill out your MLS Reset event survey

For those of you who attended the event, please go to your inbox and fill out your survey. The email should have been sent on February 18th. Thank you!

MLS Reset – Action Items

Two things I wanted to make sure anyone who is attending or is interested in attending MLS Reset next year, February 9-11 in Scottsdale.

  1. Ticket Prices. MLS Reset rates go up on January 1. Now is the moment to secure your spot!
  2. Conference Jackets. We are doing things a little bit this year. You need to register by Dec 19 to guarantee your conference jacket (we’ll be locking sizes and quantities then). Tell a friend.

What you can expect at MLS Reset 2026:

  • Same candid, no-fluff conversations about where the industry needs to go next
  • Newly remodeled rooms and grounds at Scottsdale Plaza (soon to be Kimpton Miralina Resort & Villas)
  • Monday extras (Feb 9): Golf at Camelback

In case you missed it: Molly McPherson (TikTok’s “PR Lady”) is our keynote speaker bringing practical, crisis-proof communication playbooks for leaders who need to move fast and speak clearly. She is a great follow on Instagram.

See you in Scottsdale!

MLS Reset Update Video!

UtahRealEstate.com launches new tool for MLS organizations to help export data.

UtahRealEstate.com Launches reDataExport, a New Company that Simplifies Real Estate Data Access and Distribution for MLSs

“MLSs throughout the country frequently receive requests from economists, universities and government agencies related to research for local housing markets. For example, some of this data is used to create affordable home buying legislation, to assist in market studies for government grants, and for use in educational research projects.”

We featured UtahRealEstate.com on our “MLS Innovators” panel at MLS Reset. Love these simple point solutions.

CubiCasa

My thanks again to CubiCasa for sponsoring last month’s Vendor Alley. It was great to see the CubiCasa team at MLS Reset with Megan McFarlane of New Mexico MLS.

Find out more about CubiCasa’s MLS Membership program and join the movement to make listing a requirement on every listing!

MLS Reset – The day after

I’ve got a lot to share about MLS Reset, but right now, I’m exhausted. However, I did want to share a super cool note that Rebecca Pearson, VP of Marcom at Solid Earth, doodled on the first day. More coming soon!

The stage is set

See you in Scottsdale! #MLSReset

MLS Reset Conference Update!

MLS Reset is Sold Out

Welp, the response has been amazing and the teams at PRESTA and Giant Steps are happy to announce that the MLS Reset conference is sold out. We are going to post the preliminary speaker line up soon. We are also putting together a wait list, so if you are interested reach out (sooner than later) at info@mlsreset.com. My thanks to everyone who has supported us on this latest endeavor, we are going to do our level best to put on a great show for you!

Sponsored By MLS Reset