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May 6 23

MLS PIN partners with Lone Wolf for Integrated MLS Digital Advertising Solution

by Greg Robertson

In an industry-first, Lone Wolf and MLS Property Information Network (MLS PIN) partner to connect digital advertising to listings

“With this partnership, MLS PIN will integrate Boost into Pinergy’s Listings Manager and Tools page. This will allow MLS PIN’s more than 45,000 customers to create and launch digital ads to market their listings and agent profiles immediately through Boost, with their listing data channeling directly from Pinergy into the advertising solution for faster and easier ad creation.”

I’m really excited to talk about this new integration we just announced with MLS PIN. Boost is a drop-dead simple way for real estate agents to advertise their listings on top websites and social media. Major franchisors and large brokerages have been using this integration with their back-end systems for years now with great success.

MLS PIN is the first MLS organization in the country to bring this to their own MLS system Pinergy. Their members can go straight from inputting a listing right to that listing showing up branded to the agent on top websites and social media sites in just minutes. A huge thanks to MLS PIN CEO, Erminio Grasso for his vision in starting this effort and Aaron Kardell and his team for making it happen.

And last but not least Melissa Lindberg for keeping me and everyone on their toes.

See you at Midyear everyone!

May 6 23


by Greg Robertson

My thanks to RentSpree for sponsoring the month of May of Vendor Alley.

RentSpree is an all-in-one platform to power your rental business. From Tenant Screening to Rent Payment, RentSpree provides powerful tools for every step of the rental process.

They have a great partner program for MLS organizations and recently announced a new board to assist MLS organizations embrace the ever-growing rental market. The new advisory board includes:

Art Carter, CEO, CRMLS

Brian Donnellan, President, and CEO, Bright MLS

Dionna Hall, CEO, BeachesMLS

Nicole Jensen, CEO, realMLS

Michael Lucarelli, Cofounder & CEO, RentSpree

My thanks again to RentSpree for sponsoring Vendor Alley.

May 6 23

Industry Relations Podcast: Why Real Estate Needs Separation of Church and State

by Greg Robertson

What’s it like being a technology company in the world of real estate and MLS? And why does it seem like there needs to be some “separation of church and state.” in real estate? Join Rob and Greg in this episode of Industry Relations as they chat with Stuart White, CEO at Realtracs. They delve into the tech side of real estate and why Realtracs is paving the way in treating MLS members. To see how Stuart and his team are leading real estate tech visit them at Realtracs.

Watch Us on YouTube!

Connect with Rob and Greg

Rob’s Website

Greg’s Website

This podcast is produced by Two Brothers Creative 2023.

May 6 23


by Greg Robertson

My thanks again to CoreLogic for sponsoring last month of Vendor Alley. Join them at booth #606 at the 2023 National Association of REALTORS Trade Expo in Washington D.C.! Stop by their booth to learn about MLS-Touch and its powerful integrations that seamlessly connect all your essential daily tools, now available to Bright MLS subscribers and Trestle Direct.

And I want to welcome RentSpree as our new sponsor for May.

May 5 23

RIP Frank Major

by Greg Robertson

From Inman News….

Frank Major, trailblazer who carved path as Bright MLS’s first CTO, dies

“It is with great sadness that I share some unexpected news with the real estate community regarding the loss of one of our beloved colleagues,” Donnellan wrote.

“This past Thursday, Bright MLS Chief Technology Officer Frank Major passed away suddenly. Our hearts are with his wife Aisha, their children, and their extended family. Please keep them in your thoughts.”

What a gut punch. So young. Dan and I have had a few great conversations with Frank over the years. My condolences go out to his family.

May 5 23

Katie Smithson on RENEW podcast

by Greg Robertson

Great interview of Katie on Lauren Martin’s (of RentSpree) RENEW podcast. I had no idea Katie was so well-versed in the lift capacity of forklifts! Also, check Denee Evans’ interview.

May 4 23

HAR partners with Lundy for an innovative home search tool

by Greg Robertson


“This groundbreaking collaboration will extend the well-known brand to the Alexa platform powered by Lundy Inc.’s innovative Finding Homes technology. Utilizing the power of technology built with OpenAI’s ChatGPT, Lundy Inc. will onboard HAR as its first MLS system to benefit from its advanced AI and machine learning capabilities. This revolutionary technology will enable a more efficient and personalized home search experience, transforming how consumers interact with real estate data and HAR’s vast listing inventory.

“The powerful combination of voice technology, AI and HAR’s MLS data will make it easier than ever to access property information,” said HAR Chair Cathy Treviño with Side, Inc. “We believe this cutting-edge tool will allow consumers to experience a whole new way of navigating the real estate market and quickly connect with agents during the home buying process.”

This seems different from Lundy’s home search for the blind tool. Can’t wait to hear a demo.

May 4 23

Everybodys doing it

by Greg Robertson and the New Mexico Multiple Listing Service Partner to Share Data and Services

In addition, NMMLS will be able to showcase Utah listings on their growing website,, and NMMLS members will eventually have access to the many MLS software tools and services provided by URE. The exposure of listings on both websites will help listing agents in these states receive more leads directly from the consumer.

According to Brad Bjelke, CEO of, “This new partnership shows what is possible when forward-thinking organizations focus on giving their members and the consumer the best data and services available. At URE, we build technology in-house, and we have the ability to implement technology partnerships quickly. As our organization continues to expand across state borders, we see tremendous opportunities to help eliminate data confusion and replication in areas where multiple MLSs operate. We also see the great potential in having our software and services reach agents across the nation. We are looking forward to having the data of two neighboring states come together.”

Funny enough I didn’t have New Mexico and Utah on my bingo card.

May 4 23

CRMLS inks deal with NorthStarMLS for new SSO/Dashboard solution

by Greg Robertson

California Regional MLS (CRMLS) and NorthstarMLS Enter SSO Agreement

“This announcement marks the start of an evolution for NorthstarMLS with our mission of providing a collaborative marketplace of real estate data, tools, and services at the forefront,” said Tim Dain, NorthstarMLS CEO. “We believe that MLSs like NorthstarMLS and CRMLS have similarities that can and should benefit both MLSs and the customers we serve.”

CRMLS and NorthstarMLS have begun to work together to implement the necessary changes required to convert NorthstarMLS onto CRMLS SSO. The SSO integration is expected to launch later in 2023 within the new REcenterhub dashboard that CRMLS has designed and developed from the ground up.”

The trend continues as more MLS organizations are taking over their own tech stacks and in some cases like this one, successfully sell them to other MLS organizations who have the same/similar needs. MLSAligned so far is only interested in serving its owners, and other MLS-owned initiatives that are barely holdings on.

One thing is for certain, if MLS organizations are going to do this successfully they are going to need to invest in a good sales team.

May 4 23

Omni Lobby Bar – After Party – Monday Night – Be There!

by Greg Robertson

For all of those going to NAR Midyear meetings (I still can’t get myself to say RLM) this message is for you.

I don’t care where NAR decides to hold the conference, Tradition is tradition, so I’m inviting everyone to meet up at the Omni Hotel’s Marquee Lounge Monday night (5/8/23). Anywhere from 9 PM on, just get there before last call (Midnight), and let’s all raise a glass together in a place we have enjoyed each other’s company for so long!

Spread the word!!!