NYT: Selling Condos With Holograms

“The hologram presentation includes an overview of the waterfront neighborhood (the five Extell buildings on the Riverside South plaza unfurl in succession like a time-elapse cocoon-to-butterfly birth simulation), a trip inside the new complex, now 85 percent sold with remaining units ranging from $3.6 to $25 million, and a dazzling display of its amenities.

“Instead of just saying we have a 75-foot swimming pool, the hologram makes it seem like there’s someone actually swimming across the room,” Ms. Rothenberg said. “It brings everything alive, and it’s all controlled by an iPad.”

From the same guys who brought Tupac Shakur back to life at Coachella 2012.