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Greetings Cabal,

Welcome to Vendor Alley, where real estate gets its dirt! I’m Greg Robertson and I started this blog back in 2007.

First off, let’s get this out of the way. The opinions expressed on my blog are my own and not the views of my employer.

I’m also the co-founder of W+R Studios, a software company located in Huntington Beach, California. Dan Woolley, my business partner, and I started W+R back in 2008. We have launched several products since then.

Dwellicious – Launched in 2009, as a “social bookmarking site for real estate” – we sold to VHT in 2011, which has since shut down the site. Maybe ahead of its time but did create a bit of a stir.

W+R Studios’ Cloud Agent Suite of products has steadily grown over the years. Our flagship product, Cloud CMA, launched in 2010 is a super simple way of generating amazing property reports for real estate professionals and also maybe the most popular 3rd party real estate application in real estate. In 2014 we launched Cloud Streams, a property alert and collaboration tool for real estate agents and their clients. More recently we launched Cloud MLX, a new way for agents to search their MLS data. And our latest product, Cloud Attract, is a great way for real estate agents to generate their own leads.

Dwellicious was named as a finalist for the 2009 Inman Innovator Award, under the “Most Innovative Technology” category.  Cloud CMA was also a finalist for the Inman Innovator Award, in 2010. Cloud MLX won Inman News’ “Most Innovative Technology” award in 2016 (third time’s the charm I guess).

Recently my co-founder, Dan Woolley and I sold W+R Studios to Lone Wolf Technologies.  I’m currently the General Manager, MLS for Lone Wolf.  I am also a small investor in eWebinar, which is a great tool to automate webinars.

About this Blog

This blog is dedicated to the real estate technology industry. It’s an exciting business with a lot of colorful, smart, and talented people. Most of my industry posts range from the “tongue in cheek” to a full scream of “the emperor has no clothes”. Lately, I’ve been writing about new software solutions for real estate, multiple listing service software, agent and broker software tools, and websites (basically #proptech). I also cover listing portals like Zillow, Trulia,, and I also love to cover trade shows and conferences (parties) and keep up with all the major industry players.

Buzz About Vendor Alley

Here’s an excerpt from 2009:
“…Robertson’s Vendor Alley Blog is a sometimes humorous, sometimes down-and-dirty insider’s look at the real estate industry through the eyes of a vendor. It’s a must-read for anyone who has ever attended a real estate industry conference or plans to.”

and from 2011:
“Greg Robertson founded Vendor Alley, a snarky industry blog dedicated to the real estate technology industry,… ”
-Just for the record, Hans Solo was called “snarky” too.

Oh yeah, I have a couple of podcasts

I started two podcasts about real estate, the first one is Listing Bits, where I interview different people in the real estate technology industry. The second podcast, Industry Relations, I co-host with The Notorious R.O.B. (a.k.a. Rob Hahn) where we discuss current topics in the organized real estate industry. Both podcasts are available on iTunes, Google Play and Stitcher.

Want to Sponsor this Site?

If you are looking to reach anyone in organized real estate then you’ve come to the right place. My readers are some of the most influential in real estate. From veteran MLS Executives, Franchisor CEOs, Association leadership, brokers, and agents. Just email by clicking here.

About Me

I’ve been in the real estate technology business since 1992. Since then I’ve co-founded two companies IRIS, LLC and W+R Studios. We sold IRIS in 1999 to I was also the director of sales and marketing, and later the General Manager of eNeighborhoods, which was sold to Dominion Enterprises back in 2007 (good timing).

I have been listed on the Inman 100, an annual list of the most influential leaders in real estate, for 5 years in a row.

I’ve also been listed on the Swanepoel “Power 200” list. A list of the 200 most powerful people in real estate.

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