Where Real Estate Gets Its Dirt

About Me


Welcome, I’m Greg Robertson and I like to write and talk about the intersection of real estate and technology.  This is my blog, Vendor AlleyWhere Real Estate Gets Its Dirt.  I started this blog back in 2007.

I co-founded my first real estate software company back in 1992.  My recent company, W+R Studios, was acquired by Lone Wolf Technologies in December 2020.  

W+R Studios are the creators of the Cloud CMA and the rest of the Cloud Agent Suite.  Cloud CMA has over 750,000 subscribers across North America.

Cloud MLX (also part of the Cloud Agent Suite) won Inman News’ “Most Innovative Technology” award in 2016.

I am also a small investor in eWebinar, which is a great tool for automated webinars.

I started a consulting company called Giant Steps

I started Giant Steps to give back to the industry I love. Are you a new or existing vendor looking to scale? Or an MLS organization/ Association looking for guidance on the way forward in the every changing industry. Or maybe just want someone to bounce some ideas off of?

Do you have an event or meeting where you want to entertain and educate your audience? Need an MC? I can give your board of directors an “Industry Update”, or inspire your agents with my “Listing Presentation Magic” presentation. Live or on Zoom, just email me.

I wrote a book, The Art of the CMA

The book is for real estate agents and brokers about using Comparative Market Analysis reports (CMAs) in innovative ways to increase business.  You can order a personalized copy of the book here, or on Amazon.

Oh yeah, I have a couple of podcasts

I started two podcasts about real estate, the first one is Listing Bits, where I interview different people in the real estate technology industry. The second podcast, Industry Relations, I co-host with The Notorious ROB (a.k.a. Rob Hahn) where we discuss current topics in the organized real estate industry.

You can watch Rob and me on the Industry Relations YouTube Channel.


From Amazon:

About “The Art of the CMA”

Best Actionable Real Estate Book I’ve Read Read this in it’s entirety over two days. Quick read, very informative, and I highly recommend. Not your usual (and typical) real estate book. I was already a huge fan of CloudCMA and the positive impact it had on my business.”

From Apple iTunes:

About “The Industry Relations podcast”

Excellent source of industry trends – Really learning a lot from Greg and guests about industry trends. Greg has a tremendous amount of real estate technology experience and generously shares his insights.”

Intelligent – Binge listened to just about every episode! Love the interviews, nerdy humor & thought-provoking dialogue. Hands down one of the best real estate podcasts.”

Want to sponsor this site?

If you are looking to reach anyone in organized real estate then you’ve come to the right place. My readers are some of the most influential in real estate. From veteran MLS Executives, Franchisor CEOs, Association leadership, brokers, and agents. Find out more here.

Don’t forget the Vendor Alley Job Board

One of the most rewarding things to happen due to the popularity of this site is my Job Board.  I love it when people approach me at trade shows and conferences and tell me that they found a new job via the Vendor Alley Job Board, so please check it out.

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Thanks again for visiting!


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