I have been building, writing about, and arguing over real estate technology since 1992. Vendor Alley is where I do the writing.
Start here
Real estate tech news with a point of view, most weekday mornings since 2007→ Hire Giant Steps
Strategy and advisory for MLSs, associations, and the vendors who sell to them→ MLS Reset 2027 Feb 22 to 24 · Scottsdale
The independent conference for MLS leaders and the companies that serve them→ The Art of the CMA, 2nd edition
Win more listings with better CMAs. Signed copies here, or on Amazon→ Industry Relations podcast
Rob Hahn and me on the politics and power moves of organized real estate→ Listing Bits podcast
Interviews with the people building real estate technology→ Book me to speak
Board industry updates, agent events, emcee work. Live or Zoom→ Giant Steps Job Board
Real estate tech jobs. People find work here, and tell me about it at conferences→ Sponsor Vendor Alley
Reach MLS executives, franchisor CEOs, association leaders, brokers, and agents→ Get posts by email
One email when I publish. Nothing else→
The short version
Greg Robertson has spent his career at the intersection of residential real estate and technology. He co-founded W+R Studios, the company behind Cloud CMA, the comparative market analysis tool more than 500,000 agents have used to win listings. Lone Wolf Technologies acquired W+R Studios in December 2020. Cloud MLX, another W+R product, won Inman’s Most Innovative Technology award in 2016.
He is one of the industry’s longest running independent voices: founder and writer of Vendor Alley since 2007, host of Listing Bits, and co-host of Industry Relations with Rob Hahn. He wrote The Art of the CMA, now in a fully updated second edition, and publishes the annual CMA Survey. Today he co-runs Giant Steps Advisors with his longtime partner Dan Woolley and co-hosts the MLS Reset conference. He lives in Huntington Beach, California.
What I’m working on
Giant Steps Advisors
Strategy for MLS organizations and REALTOR associations trying to figure out what comes next, and go-to-market help for prop tech vendors trying to sell to them. Dan Woolley and I started it after the Lone Wolf deal because we couldn’t stop caring about this industry. giantstepsadvisors.com
MLS Reset
The conference I co-host with the PRESTA Team. Two days of MLS executives, association leaders, and vendors in one room with no trade association agenda. MLS Reset 2027 is February 22 to 24 at the Scottsdale Plaza. mlsreset.com
The Art of the CMA
The book for agents and brokers on using the comparative market analysis to win listings, price with confidence, and prove your value. The second edition adds a chapter on AI. It pairs with the annual CMA Survey I run with Lone Wolf. Signed copies or Amazon.
Two podcasts
Industry Relations with The Notorious ROB , Rob Hahn, on the fights that shape organized real estate. Listing Bits, where I interview the people building the tools agents actually use.
Speaking
I do a handful of talks a year for MLSs, associations, brokerages, and vendor teams. Live or on Zoom, keynote or emcee. Email me with the date and audience.
- Industry UpdateWhat your board of directors needs to know this year, without the jargon
- Listing Presentation MagicFor agents: the CMA as a persuasion tool, not a printout
- The CMA Is Dead, Long Live the CMAKeynote on pricing, AI, and what the agent is actually for
Boards and investments
I serve on the boards of REcore and the Greater Las Vegas MLS. I have invested in a few startups I may write about, and I’ll disclose it when I do: eWebinar (automated webinars), Tuesday (a social network for MLSs and agents), Lundy (inclusive property search), and okood (real estate investing).
What people say
“Best actionable real estate book I’ve read. Quick read, very informative, and I highly recommend. Not your usual (and typical) real estate book.”Amazon review, The Art of the CMA
“Binge listened to just about every episode. Love the interviews, nerdy humor and thought-provoking dialogue. Hands down one of the best real estate podcasts.”Apple Podcasts review, Industry Relations
Find me
Thanks for visiting. Yes, the consulting firm is named after the Coltrane record.
-gr
