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Jan 20 22

Lisa Larson joins

by Greg Robertson

Sheeeees back!

Jan 20 22

California Association of REALTORS expands partnership with Lone Wolf

by Greg Robertson

California Association of REALTORS® partners with Lone Wolf to expand leading technology suite for members

OfferPlace is an offer management system that works within Transactions (zipForm Edition), saving agents time by importing offer details or listing data directly into a transaction. Transactions (zipForm Edition) itself is a complete transaction management system, preloaded with the C.A.R standard forms, templates, and cloud storage to keep documents secure and organized. iMessage enables agents to share transaction PDFs, forms, and listings directly from an iPhone and captures all shared items in the transaction history. Coming in April 2022 for C.A.R. members is LionDesk, real estate’s leading CRM, which transforms lead generation and relationship building with AI lead follow-up, video email and texting campaigns, stylish landing pages, and more. These tools simplify the real estate experience for agents and their clients by replacing painstaking processes with digital actions that take mere moments.”

Great deal for C.A.R.’s 210,000 members.

Jan 19 22

Orange County PropTech Mixer is next week!

by Greg Robertson

Pretty stoked about the response I’ve been getting for this event. We have a lot of great people attending and I’m looking forward to catching up with everyone. If you are in town I hope you can join us. We have a limited space on the patio reserved for us and just a few tickets left!

Register => Orange County PropTech Mixer

Jan 18 22

CoreLogic Acquires Prospects Software

by Greg Robertson

CoreLogic Acquires Prospects Software to Deliver Advanced Customer Engagement Tools for Real Estate Professionals

“Prospects is complementary to our Real Estate Solutions business. Prospects’ software tools are already integrated with CoreLogic’s market leading Listing Management Platform (Matrix) and Property Insights Platform (Realist®). This acquisition is a natural next step as we develop industry leading capabilities that streamline workflow for real estate professionals and further our mission to help people find, buy and protect the homes they love,” said Devi Mateti, Managing Director, at CoreLogic.”

Congrats to Charles and his team and CoreLogic.

Jan 17 22

Celeste Starchild gives the Red Pill to podcaster

by Greg Robertson

Great interview. I love how expertly Celeste counters Mr. Mulrenin’s narrative, even when he asks the same question over and over again, but in the end, he genuinely seems enlightened.

Jan 17 22


by Greg Robertson
Jan 12 22

Listing Bits Episode: Competing in the Showing Solutions Space – with William Schoeffler

by Greg Robertson

When Zillow announced its intention to acquire ShowingTime in February of 2021, a slew of companies jumped into the showing solutions space. But Instashowing had already been in business for two years, and despite the fierce competition, its young founder believes that his startup has an edge.

William Schoeffler is the Founder of Instashowing, a software company out of Bend, Oregon, that offers the premiere showing solution for forward-thinking real estate professionals. On this episode of Listing Bits, William shares the experience with an agent that inspired him to build Instashowing and describes the suite of listing agent tools his team is developing.

William explains how he raised $4M on the heels of Zillow’s acquisition of ShowingTime, discussing the expectation to grow that comes with that kind of an investment and the advantages Instashowing has over its many competitors. Listen in to understand the challenge of supporting several showing solutions in a single market and learn how William is forming a syndicate to allow MLSs to invest in Instashowing.

What’s Discussed:  

The experience with a real estate agent that inspired William to build Instashowing

How William raised $4M from industry giants Pete Flint and Greg Schwartz

The wave of competitors in the showing solutions space after Zillow’s acquisition of ShowingTime

Why Instashowing started selling to agents and brokers (not MLSs) when it launched in 2019

The advantages Instashowing has over its competitors

How Instashowing’s success in a given market hinges on full integration with its MLS

Why William believes the industry will return to a single showing solution product in each market

The suite of listing agent tools Instashowing is developing

The expanding vision and expectation to grow that comes with a $4M investment 

Why William is not planning on adding a call center to the Instashowing offerings

How William is forming a syndicate to allow MLSs to invest in Instashowing

Connect with William:


William on LinkedIn


Instashowing’s $4M Raise

Zillow’s Acquisition of ShowingTime




Homesnap Showings

MLS Aligned



Our Sponsor:

Cloud CMA for Brokers

Jan 12 22

Frank Martell is no longer the CEO of CoreLogic

by Greg Robertson

I’m hearing from multiple sources that Frank Martell has resigned as CoreLogic CEO. Developing…

UPDATE: CoreLogic Announces CEO Appointment

Jan 11 22

Looking for a new gig?

by Greg Robertson

Customer Support Specialist – Tangilla

“We’re currently looking for a Customer Support Specialist to join our team. Who are you? You’re a fast learner with a sharp wit, which you’ll use to write answers to technical questions over email. Your deep-seated patience and ability to say the same thing in different ways will help REALTOR® Association staff succeed with Tangilla.”

Ground floor opportunity with a great group of people. The find out about this job or post a job, please visit the Vendor Alley Job Board.

Jan 11 22

The 2022 Swanepoel Power 200 list

by Greg Robertson

The SP200 list is out today. You can argue the logic/criteria of these lists but I find them great for conversation and discussion. I have to say that overall the top 10 is not what I expected. When I think back to 2021 I don’t think “Wow…Gary Keller is really killing it and making the moves.” I would still say, as much as nobody wants to hear it, Rich Barton of Zillow is still the one everyone is watching.

Art Carter #30

By my count 15, MLS executives made the list. That’s down from previous years. Art Carter, CEO of CRMLS, moved into the top spot at #30. Bob Hale, CEO of HAR came in at #32, Brian Donnellan, CEO of Bright MLS at #52, Teresa King Kenney, CEO of Miami Assn. of REALTORS at #69, John DiMichele, CEO of TREB at 78, Merri Jo Cowen, CEO of Stellar MLS at 87 (up from #96 last year), Rebecca Jensen, CEO of MRED at #97.

Jeremy Crawford, CEO of FMLS at #111 (biggest mover, up from #165 last year).

Matt Consalvo, CEO of ARMLS #120, Dionna Hall, CEO of Beaches MLS at #125, Jim Speer, CEO of OneKey MLS at #134, Emily Chenevert, CEO of Austin Board of REALTORS at #155, Tom Hurdelbrink, CEO of Northwest MLS at #170, Brad Bjelke, CEO of at #178, Chris Carrillo, CEO of Metro MLS at #182 and AnneMarie DeCatsye, CEO of Canopy MLS at #192.

Jimmy Kelly #58

After acquiring 4 companies in 2021, Jimmy Kelly, CEO of Lone Wolf Technologies‘ first appearance on the list came in at #58 (he is going to hate that I featured him on my blog). Congrats Jimmy! 😇

Other notable vendors include Prem Luthra, CEO of Elm Street Technology at #107, Ben Graboske, president of Data & Analytics, Black Knight at #112, Michael Wurzer, CEO of FBS at #122, and Charles Drouin, CEO Prospect Software at #184.

Curious that nobody from CoreLogic appears on the list.

Other notables include Sam DeBord, CEO of RESO at #160, Denee Evans, CEO of CMLS at #179.

Natalia Karayaneva, CEO of Propy, and the biggest voice talking blockchain and crypto in real estate is the first signal of these technologies entering into our collective headspace.

Congrats to everyone! Message me if I missed anything and sorry for any typos.