Where Real Estate Gets Its Dirt

Remine [Sponsor]

My thanks again to Remine for sponsoring this month’s Vendor Alley.

Recently acquired by Place, Remine is back on solid ground. With over 650K subscribers and a loyal user base Remine is ready to equip your MLSs and Associations with next-generation tools that deliver data, speed, and simplicity from start to finish.

My thanks again to Remine.

Bright MLS adds ICE’s Paragon Connect

Bright MLS to Integrate ICE’s Paragon Connect into Its Technology Ecosystem

“Our relationship with ICE allows us to expand access to the Bright experience beyond our traditional geographic borders in a way that respects how agents and brokers already work,” said Brian Donnellan, President and CEO of Bright MLS. “We’re committed to innovation that empowers agents, and this is one more way Bright is making the MLS more accessible and useful in a rapidly changing marketplace.”

My take is Bright is hedging. They’ve been building their own stack (Bright Solutions plus their research arm), but they’re not afraid to bolt on something that helps them scale faster or reach beyond current boundaries. Partnering with ICE gives them optionality without ripping out their existing systems.

For vendors, big MLS organizations are building hybrid ecosystems, some in-house, some licensed, and others launched as entirely new entities, all under pressure to modernize fast as rules, compensation structures, and user expectations change.

And yes, it also means ICE just landed one of the few whales left. Congrats to Lucie and her team at ICE.

Rosemary Scardina joins Constellation

Just got forwarded this news last week…

Former MLS Executive Rosemary Scardina joins C Data Labs
Constellation Software Inc. to restructure its Residential Real Estate Group creating a wholly owned subsidiary, C Data Labs.

“We recognize how critical MLS organizations, RESO standards, and their data guidance are to shaping the future of real estate technology. That’s why we created our Industry Relations function – to build stronger bridges between C Data Labs, MLSs, and the broader industry ecosystem, ensuring alignment, collaboration and transparency in how Data powers innovation.
Leading this effort is Rosemary Scardina, whose deep MLS experience, strategic mindset and passion for partnership make her the perfect fit to champion this initiative and strengthen our industry relationships” says VP of Ops of CDL

Now you know who to call.

A history lesson on the American Dream

Hat tip to Rob Hahn for surfacing this video. Don’t let the title fool you, while the context is relating to the recent chatter about the a 50 year mortgage option, it’s really a history of housing in America. On the same note, don’t let the length scare you off (its about 55 minutes), would won’t be disappointed.

NAR NXT Grab Bag

Overview

Rob and Greg dig into expectations for the NAR Annual Conference, MLS attendance patterns, and broader industry sentiment heading into 2025. They cover speculation around possible committee decisions, how the settlement fallout is (or isn’t) impacting MLS membership and commissions, and the overall vibe leading into the event. The conversation then shifts to affordability, mortgage rates, and the recent proposal of a 50-year mortgage. They close with discussion of a new Zillow/RESPA-related lawsuit, Rocket/Redfin implications, and observations from Zillow Unlock.

Key Takeaways

  • Some MLS leaders are skipping NAR due to light agenda relevance, travel issues, and lack of urgency.
  • Despite settlement fears, MLS membership has not dropped significantly, and commissions have not fallen.
  • Rob argues the industry culture—not MLS policy—has propped up commissions.
  • Greg suggests the settlement was overhyped given limited negative fallout so far.
  • Conversation on affordability explores whether lowering interest rates would meaningfully increase transactions.
  • New Alaska Zillow lawsuit may signal potential RESPA exposure tied to loan-capture strategies.
  • Rocket/Redfin may have structural protection due to W-2 agent model.
  • Zillow Unlock was described as polished, high-end, highly attended by top-producing agents.
  • Vendor experience at Unlock: fewer “newbies,” easier conversations, strong integration environment.

Links

Connect with Rob and Greg

Rob’s Website 

Greg’s Website 

Watch us on YouTube

Our Sponsors:

Cotality 

Notorious VIP

The Giant Steps Job Board 

Production and Editing Services by Sunbound Studios

Remine [Sponsor]

My thanks to Remine for sponsoring this month’s Vendor Alley. That’s right, you read that correctly, Remine! Times are a changing.

If you want a good primer about Remine’s new direction I suggest you listen to my recent Listing Bits podcast with Ben Kinney, Remine’s new owner. It’s a great conversation. I’ve also had some great conversations with Remine’s CEO Joe Kazzoun and will be sharing some of the new things Remine is working on this month.

My thanks again to Remine for sponsoring Vendor Alley.

Listing Bits Podcast: Getting rid of the grey with Amy Gorce of REdistribute

This Listing Bits episode is now available on your favorite podcast player!


Overview

Greg Robertson sits down with industry veteran Amy Gorce of REdistribute to clarify what REdistribute actually does, how it differs from display-focused data platforms, and why MLSs should care about the exploding gray-market use of MLS data. Amy breaks down the institutional-buyer use cases, explains how gray-market pipelines emerged, and outlines why MLS participation directly impacts valuation accuracy, AVMs, risk modeling, and overall market health.


Key Takeaways
 • REdistribute is not a display vendor. Their data is used solely for institutional-grade analytics, AVMs, risk modeling, and portfolio management—never for consumer-facing listing display.  
 • Owned by MLSs, built for MLSs. The operating agreement limits eligible purchasers and prevents MLSs or brokers from using the data for competitive display products.  
 • The gray market is real and accelerating. Companies scrape, partner with brokers, or purchase unclear data sources to fuel AVMs and risk tools—often without MLS compensation. REdistribute is actively converting gray-market users.  
 • AI is making the problem bigger. Scraping tools, automated ingestion, and LLM training pipelines are proliferating. REdistribute is building an MCP server to support AI-specific use cases in a controlled and compliant way.  
 • Coverage, not demand, is the bottleneck. Institutional buyers are ready, but MLS participation is still below critical mass (~55–60% coverage). More MLSs joining closes the gap and increases revenue potential.  
 • Economics vary by use case. AVM licensing generates significantly higher value than simple match-and-append use cases—creating real opportunities for meaningful revenue distribution back to MLSs and brokers.  
 • Joining is simple. MLSs sign a license agreement and can be onboarded in roughly two weeks, with quarterly revenue distributions.  


Links
 • The Market Value of Listing Data—and the Cost of the Grey Market – White Paper

Contact

Amy Gorce
Allison Duggins

Sponsors
Trackxi – Real Estate’s #1 Deal Tracking Software

Giant Steps Job Board – Where ORE gets hired

Production and editing services by:
Sunbound Studios

Happy Veterans Day Mom!

😘

Rebecca Alicia Lerma, U.S. Army

How Brokers Can Win Without Going to War

I was asked to collaborate on some insights with Realtracs.

How Brokers Can Win Without Going to War

Collaboration Isn’t Kumbaya

Collaboration doesn’t mean holding hands and singing around a lockbox. It means using shared data and tools to sharpen your own edge.

50 year mortgage?

Trump proposes 50-year mortgage to help affordability

“The image Trump posted on Truth Social features a head shot of President Franklin Delano Roosevelt under the title 30-year mortgage, and his own head shot under a title of 50-year mortgage. Pulte then replied: “Thanks to President Trump, we are indeed working on The 50 year Mortgage – a complete game changer.”

I’m not sure the trade offs are worth it but I do think we need to start thinking outside the box to get more people in to homes.

Sponsored By REMINE