Where Real Estate Gets Its Dirt

MetroList expands, adds Calaveras County AOR

MetroList Expands MLS Footprint Through New Agreement with Calaveras County Association of REALTORS®

“We are pleased to welcome the Calaveras County Association of REALTORS® and its members to MetroList,” said MetroList President and CEO Dave Howe. “By bringing more associations together on a single MLS platform, we are creating a regional MLS that enables real estate professionals to better serve their clients and supports consumers who are increasingly searching for properties across county and regional boundaries.”

You ever read Mark Twain’s The Celebrated Jumping Frog of Calaveras County? I did!

Quick story, long time ago I was with some friends on a river rafting trip. We stopped by Angels Camp. We had no idea at the time but there was a rodeo and fair going on with a frog jumping contest. I just remember the excitement of just happening upon this and all of us heading to the fair and having a great time that day.

Anyway, congrats to MetroList and CCAR. MetroList is already the largest MLS in the state of California and this partnership adds a few more giant sequoias to the mix.

The consolidation continues…

From ‘Raise the Bar’ to ‘Lower the Stakes’: Real Estate’s Consistency Problem

Rob and Greg break down the newest developments in NAR governance, the fallout from the failed referral-fee disclosure vote, and the rapid moves by industry players like eXp and CAR to implement their own transparency standards. They also examine broader structural questions: Should MLSs raise the bar? Is the NAR brand salvageable? The conversation then turns to Zillow’s decision to remove climate-risk scores, shifting public sentiment, and the growing political and economic pressures facing housing, affordability, and real estate professionals. 

Key Takeaways

  • NAR’s proposed change to the Code of Ethics regarding referral-fee disclosure failed—not at the board level, but at the delegate body, highlighting severe governance issues. 
  • eXp and the California Association of REALTORS® are moving ahead with their own transparency and disclosure updates, signaling a break from NAR’s direction. 
  • The discussion raises whether MLSs should (or realistically can) “raise the bar,” with Rob arguing it could undermine the MLS value proposition. 
  • Greg and Rob note that weakened enforcement and membership incentives make it difficult for NAR to rebuild the Realtor brand without major structural reform. 
  • Zillow has removed on-site climate risk scores after industry pushback, which Rob frames as Zillow aligning with shifting consumer and cultural sentiment. 
  • The hosts raise concerns about affordability, generational frustration, and political volatility—warning that real estate professionals must better understand and respond to consumer mood.

Connect with Rob and Greg

Rob’s Website 

Greg’s Website 

Watch us on YouTube

Our Sponsors:

Cotality 

Notorious VIP

The Giant Steps Job Board 

Production and Editing Services by Sunbound Studios

Looking for a new gig?

Chief Executive Officer – Intermountain Regional MLS

“Intermountain MLS in Boise, Idaho is searching for its next Chief Executive Officer. The ideal candidate is a leader who combines strong relationship-building with a modern technology vision and deep executional capabilities. If you’re passionate about serving brokers and agents, energized by innovation, and ready to lead in one of the fastest-growing markets in the country, then keep reading.”

To find out about this job and more please visit the Giant Steps Job Board

Looking for a new gig?

Director of Communications – NTREIS

“We are seeking a dynamic and experienced Communications Director to lead our communications and brand management strategy. This role will be instrumental in enhancing our public image and ensuring consistent messaging across all platforms. The ideal candidate will possess a strong background in communication strategy, social media management, and public relations, with a commitment to fostering a collaborative team atmosphere.”

To find out about this job and more please visit the Giant Steps Job Board

See you on Tuesday!

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Running a home grown MLS with Annie Ives

Greg sits down with returning guest Annie Ives, CEO of CLAW/The MLS™, to discuss major industry changes following NAR policy shifts, the rise of MLS-only memberships, exclusive-listing strategies, and the rapid growth of CLAW’s in-house technology products including Vesta Plus, Checkmate, Showing software, and MarketSnap. Annie also shares insights on managing a high-end market, delivering strong customer service, and the future role of MLSs in a shifting industry.

Key Takeaways

  • NAR’s policy changes are already increasing MLS-only membership interest, especially in California’s Thompson state environment.
  • Annie expects MLS-only membership to rise from ~15% to potentially 25–30% as agents look to cut costs.
  • While affiliation with a REALTOR association increases credibility and prestige with potential sellers, associations may face pressure to restate their value proposition as non-dues revenue becomes increasingly important.
  • CLAW is launching a new listing status: MLS Exclusive — allowing listings to remain off-market-facing while still visible to MLS members.
  • MLS Exclusive listings accrue no DOM and no public price-change history while in that status.
  • CLAW continues to grow its in-house technology stack, including:
    • Vesta Plus MLS platform
    • Checkmate compliance software (now used by ~200k agents)
    • Showing software
    • MarketSnap analytics
  • Annie credits their success to customization, rapid iteration, and client-driven feature development.
  • She predicts MLSs will increasingly become technology companies, especially as revenue from dues becomes less stable.
  • Future industry direction remains uncertain, but Annie emphasizes persistence, adaptability, and building strong teams as core to longevity.

Links:

Vesta Plus – Request a demo

Sponsors

Trackxi – Real Estate’s #1 Deal Tracking Software

Giant Steps Job Board – Where ORE gets hired

Production and editing services by:

Sunbound Studios

Remine [Sponsor]

My thanks again to Remine for sponsoring Vendor Alley last month.

If you want to find out more about the new owners of Remine listen to my Listing Bits podcast where I interview Ben Kinney of Place.

And keep a watch out for a new podcast with Joe Kazzoun, CEO of Remine later this month where we will talk about where Remine is headed.

Thanks again to Remine.

MLS Reset Update Video!

Compass and Zillow Play Chicken

In this episode, Rob and Greg dive into the newly surfaced Zillow–Compass court documents, a leaked Zillow strategy plan, and Mike DelPrete’s analysis of the preliminary injunction hearing. They also discuss the broader market context—from the real cost of living in 2025 to generational tension—and debate whether the lawsuit will meaningfully change industry behavior. The conversation closes with predictions, stakes, and possible compromise paths between Compass and Zillow.

Key Takeaways

  • A “must-read” macro article kicks off the show.Rob discusses a Substack piece on the U.S. poverty line and how outdated metrics distort today’s economic reality. Zillow and housing affordability tie back into the industry.
  • The leaked Zillow strat plan is unusually strong.Both hosts agree the internal document is one of the most robust strategic plans seen in real estate, showing detailed situational analysis and clear tactical pathways. MLSs should study its structure.
  • Compass vs. Zillow: The PI hearing matters.Rob argues the preliminary injunction ruling may reshape industry norms more than the eventual trial. If Compass wins, Zillow may need to pivot fast. If Zillow wins, Compass may face recruiting and retention issues.
  • DelPrete’s takeaway: “Nothing will change.”Greg leans toward this view, citing industry inertia. Rob disagrees, pointing to long-term structural shifts like MLS loss of compensation and NAR’s diminishing relevance.
  • Broker exclusives and 3PM are the core battle.The debate centers on whether private/preview listings harm consumers or empower brokers. Greg doubts the model’s long-term viability; Rob sees competitive incentives that could drive proliferation.
  • Potential compromise ideas emerge.The hosts float options such as removing Days on Zillow, hiding public price-change history, or creating a paid Zillow product for private listings. No clear middle ground exists yet.
  • Predictions and a steak-dinner bet.Both tentatively lean toward Compass having a better storytelling advantage in court, though the outcome is far from certain.

Links

Zillow’s coordinated pressure campaign against MLSs

Ocusell Fills the Gap

Aligned Showings

A Strategic Analysis of the Compass v. Zillow Court Hearing

Connect with Rob and Greg

Rob’s Website 

Greg’s Website 

Watch us on YouTube

Our Sponsors:

Cotality 

Notorious VIP

The Giant Steps Job Board 

Production and Editing Services by Sunbound Studios

Looking for a new gig?

Digital Marketing Specialist – Northern Nevada Regional MLS

“NNRMLS is seeking a Digital Marketing Specialist to plan, build, and measure multichannel campaigns that promote our organization and support member success. A core focus of this role is managing and growing our social media presence: creating content, driving engagement, and monitoring performance across all platforms. You will also support web and email marketing efforts, partner with our Training and Support Teams, and use analytics to improve adoption, engagement, and overall member satisfaction.”

To find out about this job and more please visit the Giant Steps Job Board

Sponsored By VESTAPLUS