Where Real Estate Gets Its Dirt

They called it a migration service

3 Western MLSs launch ‘Orion’ data exchange

ODS founders Tina Grimes, CEO of Southern Oregon MLS, and Casie Conlon, CEO of Cascades East MLS, explained the genesis of this initiative: “Naming the initiative Orion Real Estate Data Exchange reflects our mutual vision for a borderless, data-informed real estate ecosystem. With consumer migration between Oregon, Nevada, and California, our objective is to empower our members with tools and access that help them best serve clients wherever they are.”

We’ve spent two years arguing about whether a national MLS should exist. Panels, position papers, a declaration of principles. Meanwhile MetroList, Northern Nevada Regional MLS and Oregon Data Share just built a working piece of one across three states and framed it as a service for people moving to Reno.

That’s the third one of these I’ve written up this year. Back in April the Southeast MLS Alliance added realMLS and got to 118,000 subscribers across five markets, and I tipped my hat to Joesph Cullom, because connecting the pipes without merging is the humane version of consolidation. I still think that. I’ve just started wanting to know who ends up owning the pipes.

One line in the announcement is doing more work than the rest of it combined:

“We’re starting with practical access today while building the infrastructure for a much deeper level of data sharing tomorrow.”

That’s George Pickard at NNRMLS, and the tomorrow half is the part worth reading twice.

Phase one is a shared front end. Members see listings across all three markets in Rapattoni-powered tools. Nice benefit. Not a story. Phase two pushes the data into each organization’s own primary MLS system. That’s shared infrastructure. And shared infrastructure eventually needs somebody to run it, fund it, and decide who else gets in.

Nobody’s saying who that is. No governance structure, no subscriber counts, no word on who’s funding the build. What we do get is the Rapattoni mention, and Rapattoni is the quietly interesting part. Niki Rapattoni is still running the company she and Andy started in 1970. While Cotality and most of the rest of the legacy MLS stack were getting tucked into private equity portfolios, MLS system vendors like Rapattoni and FBS have managed to stay independent. So the connective tissue for three states is now sitting on top of the one of the MLS vendors nobody managed to roll up.

And MetroList keeps shipping. I said the same thing about them when Nora launched, so at this point it isn’t a compliment, it’s a pattern. Now they’re doing it again with two neighbors and a migration stat: 129,000 people moved between California, Nevada and Oregon in 2024. That’s a refreshingly boring reason to build something. Consumers moved, so the data should follow them.

So here’s the question nobody asked at launch. In year three, who owns Orion? Phase two is when that answer gets expensive to change.

DON’T BUY MY BOOK. Buy his.

3 different books. 3 different authors. One day to support a great cause.

September 30.

Supporting Wounded Warrior Project.

#331#authors#realestate#WoundedWarriorProject

DON’T BUY MY BOOK. Buy his.

3 different books. 3 different authors. One day to support a great cause.

September 30.

Supporting Wounded Warrior Project.

#331 #authors #realestate #WoundedWarriorProject

Three problems real estate cannot ignore

Three books are built for solutions:

One sharpens how you price.
One sharpens how you plan.
One sharpens how you use AI

September 30.

Supporting Wounded Warrior Project.

#331#authors#realestate#WoundedWarriorProject

House Canary files Chapter 11

The Roof Caves In: HouseCanary Files Chapter 11 to Avoid UCC Foreclosure

“It appears that filing was timed to stave off Ocean II PLO LLC, secured creditor, that intended to conduct a public foreclosure sale in California on the same date as of the filing. The noticed collateral included substantially all of HouseCanary’s assets and property, including accounts, receivables, deposit and securities accounts, equipment, inventory, investment property, general intangibles, certain intellectual-property-related payment rights, and proceeds. The foreclosure notice excluded specified assets, most notably HouseCanary’s claims and proceeds from long-running Texas litigation involving Amrock Inc., and Quicken Loans Inc.”

Yikes!

See you in Florida!

Reach out if you want to connect!

Walking Dead

The Industry Relations Podcast is now available on your favorite podcast player!

Overview

The court has denied Zillow’s motion for a preliminary injunction against MRED, and the case now moves to arbitration. Rob stands by calling the ruling a “fatality” for Zillow’s Listing Access Standards. Greg argues the fight is far from over and points to PLS v. NAR, which came back after a string of losses. The hosts also debate whether other MLSs will follow MRED’s lead, whether a national MLS can handle compliance, and what Zillow does next.

Key Takeaways

  • The court denied Zillow’s preliminary injunction against MRED and sent the dispute to arbitration.
  • Rob calls the ruling a “fatality” for Zillow’s Listing Access Standards; Greg says nothing Zillow argued was proven wrong.
  • Greg cites PLS v. NAR (2020–2025) as proof that “dead” cases can come back.
  • Rob credits the DOJ’s intervention for PLS’s appellate win and notes that the DOJ also shaped this judge’s opinion.
  • The judge treated MRED’s policy update as a clarification, not a new rule.
  • Rob expects MLSs that paused similar rules during the lawsuit to move forward now.
  • The court called MRED going national pro-competitive, which Rob says introduces real MLS competition.
  • Greg questions how Compass listings were rushed onto MRED and whether that data is kept accurate.
  • The hosts debate whether a national MLS can do compliance when most enforcement relies on local member reports.
  • Greg points to Metrolist as evidence that MLSs already compete; Rob says every MLS is still a local monopoly.
  • Rob’s thought experiment: if Zillow required direct listing entry, would 96% of listings still show up there?
  • Greg estimates only about 50% would, and says Zillow will work within the system rather than blow it up.
  • Zillow is already testing a new angle, with previews shared with Realtor.com and RealScout.
  • Rob points out that Zillow itself called private listings an existential threat, citing Howard Hanna and Real as brokerages following Compass.
  • The Hagens Berman buyer-side inquiry gets a brief debate, including whether sellers are the more likely plaintiffs.
  • Greg will debate the MLS’s pro-consumer case on stage at CMLS.

Connect with Rob and Greg

Rob’s Website 

Greg’s Website 

Watch us on YouTube

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Kyle Hunter joins MAVERIX

MAVERIX adds Kyle Hunter as strategic advisor

“As a strategic advisor, Hunter will work with MAVERIX’s leadership and advisory team, bringing his experience to select clients navigating growth, go-to-market strategy, enterprise relationships and the real estate technology landscape.

“I’ve spent my career helping real estate organizations navigate technology and change, and I’m excited to bring that experience to MAVERIX and its clients,” said Hunter. “I’ve known Jeff for years, believe in what he’s building, and I’m excited to be part of it.”

Nice get for Jeff at MAVERIX. I spent a lot of time working with Kyle while both of us were at Lone Wolf. He’s got close to 30 years in the business and one of the good guys. Congrats to Kyle and MAVERIX.

CMA. Strategy. AI.

Get all three. Read all three. Or give them away.

September 30.

Supporting Wounded Warrior Project.

#331 #authors #realestate #WoundedWarriorProject

Seller-Directed Marketing [Sponsor]

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It’s control that fits the broker’s business, delivered through the system they already know and trust, not a separate platform layered on top of it. For an MLS asking what brokers and agents actually need, that’s the kind of flexibility worth having in-house.

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FBS is the exclusive sponsor of Vendor Alley this month. Thanks for the support.

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