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May 9 22

Listing Bits Episode 72: Floor Plan Tech for Desktop Appraisals – with Jeff Allen of CubiCasa

by Greg Robertson

Approximately 8 million appraisals were conducted in the US last year. By contrast, there are only 40,000 active real estate appraisers. So, it’s no surprise that Fannie Mae and Freddie Mac are exploring appraisal modernization initiatives like the desktop appraisal option.

But to make these alternatives to the traditional appraisal work, we need data in the form of an accurate floor plan. And we need it at scale.

Jeff Allen is EVP of Innovation Labs Clear Capital, a leading property valuation tech company, and President of CubiCasa, an easy-to-use app for automating the creation of real estate floor plans. On this episode of Listing Bits, Jeff explains how the barrier to entry to become an appraiser has sparked a total transformation of the industry.

He discusses his work helping GSEs test alternatives to the traditional appraisal, describing why floor plans are an essential part of ‘bringing the house to the appraiser’ and how he discovered the CubiCasa technology that automates the process. Listen in for Jeff’s insight on the copyright dispute over real estate floor plans and learn how to support the creative partnerships necessary for CubiCasa to scale.

What’s Discussed:  

How Clear Capital serves large financial institutions in the realm of property valuation

How the barrier to entry to become an appraiser has sparked a total transformation of the industry

Jeff’s work helping GSEs test alternatives to the full traditional appraisal

Why floor plans are essential in ‘bringing the house to the appraiser’

How Jeff discovered the CubiCasa tech for automating floor plans and how it works

The creative partnerships necessary for CubiCasa to achieve scale (e.g.: real estate photographers)

How the desktop appraisal option supports CubiCasa’s efforts to scale

The other major appraisal modernization initiatives coming from Fannie and Freddie

Jeff’s take on the current copyright dispute over real estate floor plans 

Connect with Jeff:


Email jeff [at] cubicasa [dot] com

Jeff on LinkedIn

Clear Capital


10K Research and Marketing

Appraisal Subcommittee


Desktop Appraisals

Vendor Alley

FloPlan App

Greg’s Post on FloPlan

Copyright Dispute Over Real Estate Floor Plans

Designworks Homes v. Columbia House of Brokers Realty

CMLS’s Amicus Brief on the Floor Plan Copyright Dispute

NAR’s Amicus Brief on the Floor Plan Copyright Dispute

Our Sponsor:

Cloud CMA for Brokers

May 6 22

Looking for a new gig?

by Greg Robertson

MLS & Membership Director – Central Oregon Association of REALTORS

“This is a newly created position, and reports to the Chief Executive Officer. The Multiple Listing Service Director is responsible for the full operation, supervision, evaluation, delivery, and maintenance of all Multiple Listing Services (MLS) and supporting products in conjunction with the Chief Executive Officer. The MLS of Central Oregon currently services 2500+ MLS members and works with the other MLSs in our data share on a regular basis.”

The find out about this job or post a job, please visit the Vendor Alley Job Board.

May 6 22

Howard Hanna goes all-in with Lone Wolf

by Greg Robertson

Best-in-class: Howard Hanna partners with Lone Wolf Technologies for brokerage transaction management, digital marketing, and more

“Lone Wolf Technologies (“Lone Wolf”) and Howard Hanna Real Estate Services (“Howard Hanna”) are thrilled to announce an expansion of their partnership that extends the broker version of Lone Wolf Transactions (zipForm Edition), the real estate industry’s most-used transaction management solution, as well as top digital marketing tools, Boost, Connect, and Spacio, plus business intelligence from BrokerMetrics®, to the entire brokerage.”

I love it when a plan comes together…

May 6 22

Looking for a new gig?

by Greg Robertson

Director, Finance – Tucson Association of REALTORS

“Includes, but not limited to:

* Providing first-line service to a high volume of member requests, with the highest level of professional interaction.
* Strong computer skills required, including all Microsoft and Outlook product Suite, and proven experience and success with entry and maintenance of a digital record keeping system.”

The find out about this job or post a job, please visit the Vendor Alley Job Board.

May 5 22

Industry Relations Podcast: The Awful, Terrible, No-Good, Very Bad Week in Real Estate

by Greg Robertson

On this week’s episode of Industry Relations, Rob and Greg take a look at some ongoing lawsuits within the real estate realm. They take aim at some lawsuits that shouldn’t have been dismissed and speak on some that definitely should be thrown out. They get into the intentions of the companies involved and how the Fair Housing Act can be overlooked unintentionally, but still have consequences for minority groups, elderly people, and disabled people. Listen to us on your favorite podcast player, Watch us on You Tube or listen below.

May 4 22

ICE agrees to purchase Black Knight for $13.1 Billion

by Greg Robertson

ICE to Buy Black Knight for $13.1 Billion

The deal values Black Knight at $85 a share. Black Knight shares were up 8% to $68.49 prior to a trading halt.

The transaction is expected to close in the first half of 2023.

Everybody is for sale.

May 2 22

Double booked!

by Greg Robertson

It’s been a hell of 3 weeks. Inman Connect NYC, RESO Spring Conference, and this week a double whamo, NAR Midyear (after a two-year hiatus), and the T3 Summit in San Antonio. It’s a shame they are landing in the same week. I blame NAR for that, just like I blame them for booking their iOi Summit on the same days as CMLS 2022. Lamesauce.


Many companies I’ve spoken to are splitting teams. At Lone Wolf we have John Warner and Jessica Richardson hosting meetings at NAR Midyear for our MLS Team. If you want to meet, don’t be shy and reach out to them.

I’m heading to the T3 Summit in San Antonio, so I hope to see some of you there as well. Travel safe everyone!

Apr 30 22

Shit’s getting real

by Greg Robertson
Apr 29 22

Troy Rech join MoxiWorks

by Greg Robertson

MoxiWorks continues expansion into MLS space, welcomes industry veteran Troy Rech as VP of MLS Sales

“I’m thrilled to be joining such a well-known and well-established company,” said Troy Rech, VP of MLS Sales, MoxiWorks. ”This is a great opportunity to expand MoxiWorks’ award-winning technology in the MLS space as we work cooperatively to better serve brokers and agents across North America.”

Can’t say enough good things about Troy. Great to see him back in the mix again. Such a pro and what a great hire for MoxiWorks.

Apr 29 22

Waco Association of REALTORS chooses Cloud Agent Suite

by Greg Robertson

Waco Association of REALTORS® selects Lone Wolf solutions for a complete transaction experience

“Waco Association of REALTORS® is pleased to announce that it will provide MLS-Connect and Cloud Agent Suite from Lone Wolf Technologies (“Lone Wolf”) as benefits to their 1,032 members at no additional cost. These new benefits are in addition to those already provided by Texas REALTORS® as state benefits -Transactions (zipForm Edition), zipForm Mobile, and zipLogix Digital Ink.

Waco Association of REALTORS® members now have access to a complete transaction experience with the entire Transactions (zipForm Edition) suite at their fingertips. MLS-Connect directly connects with Transactions so real estate professionals can import or push MLS listing data directly into Transactions to fill out forms quicker and easier. Now their members can start a transaction, get documents signed, track progress, and access state forms-whether they are in the office or on the go-all while providing a unified experience for their clients.”

Just the thought of Chip and Joanna Gaines using Cloud CMA makes me smile.