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Nov 25 15 adds Moab REALTORS(r)

by Greg Robertson Welcomes Moab REALTORS®The Latest MLS Consolidation in Utah Helps Bring Local REALTORS® Together

“The REALTORS® in Grand/San Juan are such a great group of dedicated professionals. They are already a strong chapter in the Utah Central Board of REALTORS®,” said Peter Christiansen, CEO of the Utah Central Board of REALTORS®, “we couldn’t be more excited for what the future holds as we work together and create a strong relationship with the support our local MLS.”
Brad Bjelke, CEO of, said “Our organization is very excited to welcome the Moab region into our MLS. Our focus at is to be broker-centric as we develop the best technology for our members, provide abundant training and support, and listen to the needs of our real estate professionals.”

Nice win for everyone involved. Congrats to Brad and his team.

Nov 24 15

Placester, $27 million dollars, and the changing vendor landscape

by Greg Robertson

moneyPlacester Raises $27M Series C Round For Its Real Estate Marketing Platform

“Ravi Viswanathan, a general partner at NEA, told me his firm likes to invest in companies that play in massive markets where the spend is in the billions of dollars and the industry still often uses arcane methods. Real estate is an obvious example for this and the power of the local listing services means there is also a substantial barrier of entry — one which Placester managed to overcome early on.

The big money entering the market has been changing the landscape of vendors in real estate. It all really started with The Borrell Report, which pegged a somewhere between a $9 billion to $27 billon opportunity up for grabs in the online real estate space. That got the V.C.’s attention, whether you agreed with the numbers or not.

First Zillow, then Trulia and others. When Zillow bought Trulia things only heated up (Dotloop, Reesio, etc).

These new breed of vendors are young, smart and have piles of cash (via Venture Capital). Here’s a list of what I would qualify as New Breed Vendors and who’s lunch they want to eat.

Zillow Group
Lunchtime: Zillow saying they don’t want to be an MLS/Broker/Franchisor is just like Uber saying they don’t want to be a taxi company. Lately they want to focus on “Super Agents” or “teams” that have systems in place to consume and convert leads (so they buy more).

Lunchtime: Placester is going after agents via partnerships with N.A.R., KW, RE/MAX Integra. Come one come all. With their reasonable (cheap?) pricing models they can bring agents in their eco-system and upsell them on other services. Any small/medium sized IDX/agent website/CRM vendors (Top Producer, too many to name, etc.) should be on alert.

Lunchtime: I see these guys competing in about the same space as Zillow. High end agents and teams. They are just going at it differently by pitching themselves as a full service marketing firm to agents (copywriting, ad management, reporting, websites, IDX, etc.)

Boston Logic
Lunchtime: Boston Logic is going after enterprise broker deals. Companies like Real Estate Digital (Now owned by Nationstar aka Solutionstar aka XOME), IDC, might be (will be), feeling some pain in this space.

Lunchtime: These guys are going after more tech savvy agents and teams. But they also integrate their tech into other agent software solutions.

These are players that will drive consolidation, make big moves, and push forward change in the industry. It easy to see, you just need to follow the money.

…and if you don’t know, now you know.

Nov 23 15

Looking for a new gig?

by Greg Robertson

My company, W&R Studios, is looking to hire. It’s more of a trainer type position than sales.

Senior Account Manager/Trainer

“We have a great team of smart, fun, creative and talented people. Currently we are looking to grow our team. As a Senior Account Manager you will be responsible to help develop, market, train and sell the growing line of W&R Studios software products.

You will give live demos, train, hold webinars, exhibit at trade shows, and much more. You should give good phone and high energy. We are looking for someone in the Midwest, East Coast, and West Coast (Southern California).

Find out more at the Vendor Alley Job Board!

Nov 20 15

Looking for a new gig?

by Greg Robertson

Marketing Content Editor –

“®, a subsidiary of News Corp, currently has an opportunity for a Marketing Content Editor.

This individual contributor would be responsible for content development, copy and image creation and the research needed to build engaging material for business to business marketing across multiple media channels. The audience is primarily real estate brokers and agents. Objective of this role would be to construct thematic business themes, and credible and original content that will help the real estate professional grow their business. Focus is oriented on the use of online marketing and technology, proven business practices and strong advice based on actual use cases.”

Find out more at the Vendor Alley Job Board!

Nov 20 15

Stefon reviews…

by Greg Robertson


via @huze

Nov 19 15’s Chief Economist “DJ Smokey Smoke” is available for weddings and Bar Mitzvahs

by Greg Robertson

rdc dj

His name is Jonathan Smoke a.k.a. “DJ Smokey Smoke“. It’s nice to see the new owner’s of MOVE are loosening up. But DJ Smokey Smoke’s latest post on’s official blog did catch my eye and left me wondering what exactly is News Corp smoking?

DJ blog

Plus I thought Rob Hahn a.k.a “The Notorious R.O.B.” owned this type of commentary/video format?

Nov 19 15

Clareity’s 2015 NAR San Diego Meeting & Expo Report

by Greg Robertson

Categorize this as “must read”.

Clareity’s 2015 NAR San Diego Meeting and Expo Report

The only thing I think they missed was that the Lady Gaga impersonator was pregnant.

Nov 10 15

Can you beat Karl?

by Greg Robertson

I’m not sure if our “Beat Karl” campaign is actually going to help us hype up our booth presence at the REALTORS EXPO & CONVENTION in San Diego this week, but we are sure having fun with the promotion. : )

We created a “walk on” video that will be played right before Karl’s ping pong matches. Enjoy, and please share!


Nov 10 15

BHHS Florida chooses Imprev for marketing automation solution

by Greg Robertson


Berkshire Hathaway HomeServices Florida Network Realty Delivers Marketing Game Changer

“The new platform is powered by Imprev, real estate’s leading provider of automated marketing technology, and includes a complete Marketing Center for BHHS Florida Network Realty agents. “It’s the future of real estate marketing,” says the firm’s Creative Services Marketing Manager, Marisa Mariano. “The team at Imprev is very collaborative and understands our desire to provide highly customized materials that suit the individual needs of our agents in addition to providing a cadre of choices for the whole team. We love the flexibility!” Agents have access to a full menu of digital and print marketing services that are fully integrated with social media, including automated virtual tours, single property websites, newsletters, flyers, postcards, YouTube videos and much more.”

Hard not to be impressed with Imprev. Great solution and just flat out simple for any agent to use. Also it looks like Imprev recently updated their website and a cool new logo. Very well done. Congrats to Renwick and his team.

Nov 10 15

Cloud Streams to include new data, online map search, and an Android app.

by Greg Robertson

Screen Shot 2015-11-05 at 10.30.12 AMW&R Studios updates Cloud Streams to include new data, online map search, and an Android app.

““We are happy to announce that a Cloud Streams app is now available in the Google Play store,” stated Dan Woolley, co-founder of W&R Studios. “We’ve had an iPhone version available and are pleased that we can now offer our Android customers this option as well. …

The company also announced integration with GreatSchools data and integration with Retsly’s Public Data API.”

Huge release, right on time for NAR. Map search, new school data, public records info. Customers are going to be stoked!