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Oct 20 16

Another day at the office

by Greg Robertson

Huntington Beach is having a an airshow this weekend. So we have a few Thunderbirds practicing outside our window today.


Oct 19 16

Ad spot available on Vendor Alley

by Greg Robertson

I’ve got an Ad spot becoming available next month (right below the Cloud MLX spot on the right). If you are interested in advertising your product/event/cause to some of real estate’s best looking, and intelligent readers, please get in touch! This is last minute so I can give you a good deal.

Oct 19 16

Listingbook and RLS2000 now part of new firm, Elm Street Technology

by Greg Robertson

Elm Street Technology Poised for Growth, Launches Elevate for Real Estate

“Two best-in-class acquisitions, including one of the most established real estate marketing brands used by millions of consumers — Listingbook, has catapulted Elm Street Technology into the real estate industry spotlight. Headed by a team of well-known real estate industry entrepreneurs, Prem Luthra and Randall Kaplan, Elm Street Technology today launches Elevatetm, a new Digital Marketing System that uses advanced automation to move Elm Street Technology towards delivering “everything real estate agents and brokers need for new leads and client-for-life retention, all in one place.”

Lots to chew on here. I’ve always thought Listingbook had a lot of promise but was hampered by a flawed (and ever changing) business model and poor design. That being said, they have a large MLS footprint and I know some agents have sworn by it. I’ve never heard of “RL2000“. Reading the press release I’m not sure if both brands/products are going away and now becoming “Elevate”, or what. If that’s the case then it sounds like MLS permissioning nightmare.

“According to Luthra, Elm Street Technology is in the process of rolling up other successful technology and marketing services companies. “We will be able to deliver everything a broker or agent needs from lead generation, to customer for life retention solutions,” he says.

I wonder who’s next?

This “roll up” strategy is interesting, others have tried with mixed success. I think it all comes down to the fit of the products and people. Ideally playing to each others strengths while complementing any shortfalls.

I also respect Prem for getting in to the mix again. Pulling something like this off isn’t easy and will be full of challenges. Having people in this industry that aren’t afraid of hard work and have a strong entrepreneurial spirit is what makes this industry so great. Best of luck to Prem, Randall and Todd.

Oct 18 16

Zillow’s new Consumer Housing Trends Report is pure gold

by Greg Robertson

screen-shot-2016-10-18-at-8-39-04-amIf you’re like me I can’t wait to get NAR’s Survey of Buyer and Sellers and their annual Membership Profile. Swanepoel Trends Report is also a winner. All of these are huge for anyone creating products that will be used by buyers and sellers of real estate and any vendor selling to real estate agents.

But it looks like Zillow Group’s gone a couple order of magnitudes better.

Zillow Group just dropped it’s new Consumer Housing Trends Report. If you attended Inman Connect SF you got a sneak peak of some of the insights of the report by Amy Bohutinsky, COO of Zillow Group. I’ve just skimmed it but I can already tell its going to be gold for real estate vendors.

I can only imagine what this cost (in time, money and energy) to put this together. Once I get through it I’ll post what I think are some important points as it relates to designing better real estate software.

In the meantime, thanks Zillow!

Oct 3 16

BPP – Bringing a knife to a gunfight. What Inman News didn’t report.

by Greg Robertson

sumoAnother thing that was not reported in the Inman News article is Mr Perriello’s comments on the Broker Public Portal (BPP). Again Mr. Perriello’s comments were very concise. His main concerns (and I’m paraphrasing) was that the amount of money the current portals spend (Zillow Group,, etc.) is so large that the BPP could never hope to compete with them and that valuable time and money would be wasted on such a folly.

Oct 3 16

Are brokers tilting at windmills with Upstream?

by Greg Robertson

don-quixoteFrom Inman News:

“At a private conference this week in Houston, Realogy Franchise Group CEO Alex Perriello questioned Upstream’s value proposition and whether the bifurcation of listing distribution could stifle innovation and add unnecessary costs because not all brokers and MLSs will participate.”

I listened to Mr. Perriello’s comments and concerns and I have to say they were very well thought out. I’m hoping (but doubt) the audio or transcript would be made available. I’ve also heard, from some, that Upstream doesn’t need the support of Franchisors to succeed. Which is true. But when many industry leaders start doubting whether Upstream could be properly executed, you have to take time to pause and reflect. This could get very embarrassing for the industry.

Sep 26 16

Cloud MLX Webinar

by Greg Robertson

Cloud_MLX_vertical_1_blueIt was great seeing everyone in Las Vegas last week. And to be honest I’m still not fully recovered. : )

Anywho, Katie and I had a lot of questions about Cloud MLX and since there wasn’t really a good wifi connection in the Heart Bar we only did a few demos. As you may know Cloud MLX was named “2016 Most Innovative Technology” by Inman News. But as luck would have it we had a Cloud MLX webinar scheduled for CRMLS members this Wednesday at 9AM PT. So if you are interested in seeing what all the hype is about I wanted to give you the info to take a look.

Just click on the link below and it will get you signed up.

Register for Cloud MLX Webinar – CRMLS

Or if you’d rather get a private demo, just contact Katie and she’ll set up a time.

Sep 23 16

Weekend Update Script from CMLS 2016

by Greg Robertson

Update (9.23.16 at 9:45pm)

I’ve added the images of the slides and a video to this post.

I thought I would post my script from my “weekend update” session at CMLS 2016. Sorry for any typos…

“Hi, I’m Greg Robertson, and here’s your WEEKEND MLS UPDATE

1. Upstream announced today two key hires to help with implementation and operations.


Upstream CEO, Alex Lange in a statement said, “We think with the help of Penn & Teller we really might get this thing to work.”

2. Speaking of Upstream.


I have no real joke here, just the logo.

3. RPR announced today they found the one REALTOR using RPR to create reports.


It turned out to be the 2 year old son of Joe Lightman, a REALTOR in Spokane Washington, who had somehow managed to get at Daddy’s keyboard.

4. In other related AMP news, Marty Frame announced that in tandem with the release of AMP they will also launch a new API that will replace MLS executives.


In a statement, Mr. Frame said “It was actually a pretty easy thing to do, since no MLS execs follow business rules.”

5. This morning it was announced that Adrese Roundtree will replace Daniel Craig as the new James Bond.


It might be the only time in the film’s franchise history that the new Bond will get less ass than the actor that plays him.

6. Donald Trump threw his hat in the ring to be the next CEO of the national association of realtors.


In a statement Mr. Trump said that if he loses the general election this year, he will run to become NAR CEO.

When asked why he would like to take NAR’s top spot, Mr. Trump exclaimed “I thought the salary was fantastic!”

7. Right on the heels of Zillow’s announcement that Diverse Solutions would be sold to MarketLeader, Zillow today announced it would also be selling DotLoop to Market Leader as well.


No money was exchanged, Zillow said in a statement that the only terms of the deal was that Market Leader had to take Austin Alision and his Twitter account with him.

8. Hey did you hear that thanks to the MLS industry the people at Oxford Dictionaries announced earlier this week that they have added a new phrase?


In 2017 “Industry Relations” will be added to the Oxford Dictionary

9. CMLS CEO, Denee Evans, today announced another major partnership. This is right after CMLS announced a deal with NAR.


The Prince of Darkness. That’s right, the devil himself. Because, at this point, what’s the difference?

10. Also, after the stunning success of showing a video of alcoholics in recovery at the CMLS Gala Wednesday night CMLS announced that next year they will be adding videos showing lap band surgery and the dangers of STDs.


This way nobody will want to drink, eat or fuck at a CMLS conference ever again.

11. Hey, did you hear about the minor crisis at the SW Steakhouse at the Wynn last night?


From what I hear the famed steakhouse ran out of Silver Oak! But don’t worry the HAR staff was quickly relocated to Nobu across the street where the evening when on as planned.

12. Matrix today announced that they have changed the name of their new MLS software product.


Formally known as Matrix 360, they have changed the name to Matrix 2060 to correlate with their new release date.

13. Anyone have any idea of what this number means?


This is how many days its been since the realty alliance said the MLS industry had 10 days left.

Thank for everyone being such a good sport. Good night and have a pleasant tomorrow!

Also Freddy Sarabia (who also shot a video of my MLS Rap earlier this year) was in the audience and got a lot of my session on video. Enjoy!

Sep 19 16

Looking for a new gig?

by Greg Robertson

Exciting MLS CEO Position in Western United States

“Intermountain Multiple Listing Service (IMLS) serves approximately 5,100 real estate professionals throughout Idaho and eastern Oregon, through relationships with eight REALTOR® associations. IMLS is a wholly-owned subsidiary of Boise Regional REALTORS® (BRR) and is based in Boise, Idaho.

The company is now accepting applications for a Chief Executive Officer to replace the outgoing CEO who is a taking a position with an MLS technology company, after 11 years of service at IMLS. Prime candidates will have experience and connections in the MLS industry, and will continue delivering the outstanding services our subscribers enjoy, while also positioning the organization for future innovation and growth.

Check out this gig and others at the Vendor Alley Job Board.

Sep 14 16

The CMLS conference is next week???

by Greg Robertson


I don’t know about you guys but its hard to believe CMLS conference is next week. The agenda is looking good, but I find myself wondering about other stuff like….

What lobby bar is everyone going to hang at?
Should I crash the legal seminar dressed as Elvis?
Do I hit on a soft 16, when the dealer has a 9 showing?
How many people will actually make the sessions?
Is “Sunshine” her real name?
What’s the number of a good bail bondsman?
Who’s holding?
How many days does the MLS industry actually have left? I think its less than 10.


I’m actually on the agenda this year, 8:45am Friday morning.

Start the day with a laugh when Greg Robertson, publisher of, gives a “Weekend Update” style segment of industry news, rumors, gossip and lobby bar talk.
Speaker: Greg Robertson – Co-Founder, W+R Studios
Location: Celebrity Ballroom (1-4)

So if you are still alive by then, please join me, should be fun.

Looking forward to seeing everyone next week!