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Apr 2 20

Product marketing in the time of Zoom

by Greg Robertson

So you find your self on a lot of Industry Zoom meetings but still need to market your products? Say no more! I got you covered with this handy dandy guide to marketing in the time of Zoom.

You’ll need these items to get started:
A single sheet of white paper.
A coffee mug.
A pair of scissors.
A Sharpie pen.
Some Scotch Tape.

Step #1: Place the coffee mug on the sheet of paper and trace the bottom of the coffee cup.

Step #2: Write your “Call to Action” marketing message within the circle you just traced with your Sharpie pen.

Step #3: Cut the circle from the sheet of paper. Watch your fingers!

Step #4: Apply Scotch Tape to the bottom of the Coffee Cup.

Step #5: Attach the paper circle containing your call to action marketing message to the bottom of the Coffee Cup. (Be sure to account whether you drink using your left hand or right hand)

You are now ready! On your next Zoom Meeting wait till the meeting is wrapping up. Then pretend like you are about to take a sip of coffee.

Voilà!

Properly executed this should drive tremendous traffic to your website.

Pro Tip: It’s best not to have liquid in the Coffee Cup. It will end up on your shirt. Trust me.

You’re Welcome.

Apr 1 20

Join me on an interactive panel tomorrow

by Greg Robertson

Social Connecting: Bigger Picture: Learning Opportunities, Emerging Strategies, and Lasting Innovations

“Join Clint Skutchan, VP of Association/MLS for T3 Sixty, along with three of the industry’s leading voices as they discuss bigger picture considerations, including: 

– Lessons being learned that could be used to inform future daily practices 
– Emerging near term strategies 
– Potential for lasting innovations “

I’ll be joined by Brian Donnellan, CEO of Bright MLS, Sam DeBord, CEO of RESO and Clint Skutchan, VP of T3 Sixty will be facilitating the discussion.

You can register here = > Social Connecting: Webinar Registration

Apr 1 20

Listing Bits Episode 57-Coronavirus Foundational Shifts in Real Estate – with Jessie Beaudoin

by Greg Robertson

While we may not be able to predict exactly how the current health crisis will impact organized real estate moving forward, most of us would agree that change is in the air. The kind of change that could transform the way we do business altogether. So, how is the Coronavirus changing the way we think about the spaces where we live and work? And how might this new perspective lead to foundational shifts in our industry?

Jessie Beaudoin is the Founder and CEO of CallAction, a lead engagement automation platform that helps real estate agents capture, track, and respond to leads from online and offline marketing channels. He has 35 years of experience in real estate, working as a mortgage broker for nearly two decades before his interest in efficiency and scale led him to the technology space. Now, Jessie is on a mission to help businesses do more in less time through intelligent sales and marketing automation.

On this episode of Listing Bits, Jessie discusses the foundational shifts in real estate that may come from the Coronavirus pandemic, exploring how the crisis is changing the way we define ‘home’ and why the efficiencies of working remotely might shift the way we do business moving forward. He offers insight into why we lean on technology in moments of crisis and how the virus could impact the housing market in the months ahead. Listen in to understand what mainstream adoption of virtual showings means for real estate agents and get Jessie’s advice on what YOU can do to step up as a leader for your clients and your family in this challenging time.

What’s Discussed: 

Jessie’s background in real estate and segue into the technology space

How the Coronavirus is giving us a newfound appreciation of what home means

How the efficiency of working remotely might change commercial real estate

Why we leverage technology in moments of crisis

The positive foundational shifts that may come from the COVID-19 pandemic

–  Appreciate being together, hyper-focused during appointments
–  Written + verbal communication more clear, poignant and thoughtful

How mainstream adoption of virtual and self-showings could impact agents

Jessie’s insight around how the virus might affect the housing market

The innovations that emerged in the last recession

Jessie’s advice for agents on navigating the current health crisis

     –  Leverage overcommunication and connection
     –  Depend on technology to scale efforts
     –  Step up as a leader for clients and family

How CallAction allows agents to scale their communication via automation

Resources:

Zoom

Real Estate for Millennials vs. Baby Boomers

Gary Vaynerchuk’s Keynote at Inman Connect 2016

Connect with Jessie:

CallAction

Call (323) 741-2255

Jessie’s Blog

Jessie on LinkedIn

Mar 31 20

Vendor to Vendor: What I learned

by Greg Robertson

The post I wrote called Vendor to Vendor was inspired by an email sent out by 1000watt, called “A little help”. The team at 1000watt offered to do a one-hour video conference, with one company, each day for two weeks. Brilliant, I thought, maybe I could do something similar. I already speak to a lot of other vendors about the particulars and my experience of running a real estate software company. My company, W+R Studios, had done some planning due to the coronavirus crisis, so I had something to share and possibly learn from talking to them. I spoke to 11 different companies. Most smaller, but also larger ones as well. Here are the top 5 takeaways from those conversations.

  1. The biggest worry is the unknown. The unknowns being, how long will this crisis last, and will my customers pay. Both things I’m afraid to say, nobody has any control over.
  2. Cutting “expenses” only goes so far. Being a technology company means that your biggest expenses are people. This weighs very heavy on founders.
  3. Many brought up the CARES act, and how this might help as a “payroll protection” plan for them. If you own a business and don’t know what this is, look it up NOW.
  4. Most companies were adjusting well to work from home. A lot of these companies already had a significant amount of their workforce working from home, so the transition was relatively easy.
  5. Everyone is optimistic. This isn’t surprising. Entrepreneurs by nature have to be optimists in order to build their companies.

Overall the biggest takeaway for me was how many incredibly smart and passionate people we have in our industry.

In the end what our conversations ended up with is something that Mike DelPrete wrote about in this post called “The Real Estate Pandemic Survival Guide”, which can be summarized in two steps:

  1. You must survive
  2. There is no step 2. Survival is everything.

I have confidence that most if not all these companies will survive. I am equally sure that new innovations will arise from this crisis.

But then again, I’m an optimist.

P.S. Mike DePrete is doing a free webinar this Friday, April 3rd, 8 AM PT based on his Pandemic post, you can register by clicking on this link => Survival of the Fittest: The Real Estate Pandemic Survival Guide

Mar 28 20

Merch Alert: Stickers!

by Greg Robertson

I designed a sticker! Based on the “Be Calm Carry On” poster, they feature a martini glass, a short cocktail tumbler, and wine glass, the stickers are in caution yellow, using a black “Caslon’s Egyptian” typeface.

They are the perfect way to show everyone you are a responsible adult and look great on all your favorite items…

A water bottle
Your laptop
Your cooler
Your Tool Chest
A road case

These are high-quality stickers from Sticker Mule, 2 inches wide by 3 inches tall. I’m giving them away free. Two per person. Supplies are limited.

Just fill out this form and you’ll have something to look forward to in the mail!

Send me my stickers! => Click Here

Mar 27 20

Little DOM

by Greg Robertson
Mar 26 20

T3 Sixty releases the “Tech 500”, a list of top real estate tech companies

by Greg Robertson

T3 Sixty – Technology Providers

We see a lot of “all-in-one” promises and many claims of “first,” “only” and “best” and the prevalent real estate tech buzzwords of AI, machine learning, predictive analytics and blockchain. But how do we know what is real versus what is marketing and hype and what will provide real value and the results brokers and agents need?

T3 Sixty, the residential real estate brokerage industry’s leading research and management consultancy, has decided to bring clarity to the real estate tech space with the Tech 500 — a systematic, comprehensive and authoritative analysis of the quality technology providers in the industry. We evaluated approximately 2,000 industry technology providers, selected the quality providers and organized them into 63 categories based on their utility.

T3 Sixty

This thing is insane! It’s the most comprehensive list I’ve seen. The list is organized into 7 sections and 62 categories. Just, wow.

Also, this is a free resource and in a time like this, it will be a great way for brokers and agents to get a feel of the solutions available to them.

I gotta say, I feel T3 Sixty has a hit with its Real Estate Almanac concept. Their list of Associations/MLS and Industry Leaders/Executives are my go-to when doing research and have saved me and plenty of others a lot of time. Next up with will be Holding Co./Franchisors and then Brokerage. A huge asset to the industry.

Hats off to Stefan and crew for putting all of this together.

Mar 25 20

Vendor to Vendor

by Greg Robertson

I don’t pretend to know everything. But, I started my first real estate software company back in 1992, so I’ve seen a few things. That being said what is going on is unprecedented.

I know a lot of other vendors are feeling uncertain at this time. After speaking to some of you I wanted to reach out with this offer.

My team at W+R put together a game plan(s). If you want to have a one on one conversation with me I would be glad to share our thoughts.

My only ask is to speak to owners, CEOs, or co-founders. Hit me up at greg [at] wr-studios [dot] com and I’ll make some time. I will be as honest and open as I can. And selfishly I’m looking for any good ideas as well.

We are all in this together.

Mar 25 20

DOM during a Pandemic

by Greg Robertson

MLSs Dealing With The Pandemic: Virtual Open Houses and DOM

“The problem, however, is that pausing DOM distorts the accuracy of the data in the system. Years from now when the pandemic is hopefully a distant memory, we should be able to look back at the data and see the effect the pandemic had on days on market. If we see some markets where there’s no effect (because DOM was paused) and other markets where it wasn’t, that’s going to create a misleading picture. Another reason not to pause DOM is that no competitive advantage or disadvantage is created for any agent, the pandemic is impacting everyone the same. Lastly, the way DOM works in Flexmls, pausing DOM is way more complicated than one might think, so not messing with it really helps us out, too, and creates less of a chance for problems.”

The drama around “Days On Market” never ends. I think this post from FBS makes a good point of why DOM should not be ‘paused”. Good to hear CRMLS decided not to pause DOM.

Mar 24 20

The sky is not falling on iBuyers

by Greg Robertson

Zillow suspends home buying due to COVID-19

Zillow said Monday it will temporarily stop buying homes in all 24 markets where it operates in response to public health orders related to the COVID-19 pandemic, the latest real estate startup to shift how it operates as the disease caused by coronavirus continues to spread.”

TechCrunch

Zillow is the latest iBuyer to suspend buying homes. Redfin was the first to announce and Opendoor after. I believe Offerpad just announced something similar yesterday.

Here’s the thing, I’m hearing a lot of people say that this coronavirus could be the end of iBuying. But its important to remember right now nobody is buying. With “stay at home” and “shelter in place” orders being given it’s pretty hard for any broker, agent, appraiser, county recorder clerk to do any business.

I think there are several factors that will actually help iBuyers once we are out of this crisis. People will want more certainty in the transaction, and less human contact showing homes.

The important thing to remember is that we are all connected, and we are all in this together.