BPP Selects Homesnap
“The BPP launch will include an iPhone app, Android app, and mobile and desktop website. The experience will be free from ads and paid agent placement. Instead, consumers can easily collaborate with their own agent, or connect instantly to the listing agent, ensuring information and answers from a pro who truly knows the home, neighborhood and local market conditions.
For real estate professionals, the BPP launch will include Homesnap Pro, already the leading mobile app for agents to access real-time listing information, collaborate with their clients and work with each other.”
Nice scoop for
RISMedia Inman News. I hinted about this on Twitter earlier this week. Good for them, I don’t think the “get one year free” model to MLS providers was working out too well. Although I’m curious how this will effect those agreements with MLS providers to provide HomeSnap Pro, the way this reads I’m not sure any MLS should be paying for HomeSnap Pro any longer or in the future. Which begs the question, what’s BPP’s revenue model?
UPDATE 12/18/2016 – 4:05PM PT
Looks like a post of WAV Group (Broker Public Portal Reveals Partnership and Plan) Blog lays out a revenue model.
“The price for MLSs to participate in the BPP is $1 per MLS subscriber per month – about the same that most MLSs pay today for just a mobile search solution. For this, an MLS can now provide”
$1 per agent per month seems extremely high price, especially at 500,000 agents. Kudos to them if they actually get that! From the previous article is appears they have yet to sign an agreement.