Industry Relations EP006: What Real Estate Coaches Can Learn from the Pickup Artist Community
Rob and Greg are back, and this time they are debating an unusual strategy real estate coaches and trainers might employ to establish credibility – using the techniques of the pickup artist community.
In researching the dating habits and family formation of millennials (for work – no, really!), Rob happened upon a company called Real Social Dynamics, the world’s largest dating coaching company. Among their promotional materials are YouTube videos called ‘infields’ in which their coaches demonstrate the company’s techniques for attracting women in real situations at parties and nightclubs.
This got Rob to thinking, “Why don’t we do that in real estate?” On this episode of the podcast, Rob and Greg explore the feasibility of real estate trainers generating similar footage to market their services.
How infield footage lends credibility to the trainer
The legality and ethics of filming interactions with clients
How Hear It Direct sought to give professionals an understanding of the consumer point of view
Why data (# of transactions) may not be enough to establish a coach’s authority
-Numbers demonstrate personal credibility (sufficient for the consumer)
-Infields would establish credibility for the tactics you are selling
The significance of training as a key value proposition for every association
The aspects of an agent’s work that could benefit from infields
-In-person lead generation
-Sphere of influence calls
-Customer relationship management
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