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Listing Bits: Backing Ambitious Initiatives in Real Estate with Victor Lund of WAVGroup

by Greg Robertson on March 9th, 2018

‘You can change anything you want to change. People can sit around and complain all they want, or they can do something about it. We’re consultants. We want to go do something about it. We’re tired of talking about it. Let’s just go do it.’


Victor Lund is involved in some of the most ambitious initiatives in the real estate industry. From Upstream to Broker Public Portal, Victor is passionate about solving big problems, and whether or not you agree with his approach, you have to respect his willingness to advocate for change. As the founding partner of WAVGroup, he serves as a consultant to large brokerage firms and MLSs with a particular focus on operational effectiveness, communications and strategic planning. Victor is also the founder and CEO of RE Technology, the leading real estate technology and media portal in the US.


Today Victor shares how he made the transition from venture capital to real estate consulting. He discusses the role of RE Technology and its unusual practice of inviting companies to read their articles in advance of publication. Victor defends his advocacy for the Upstream initiative, explaining the scope of the project and the many benefits it will provide for industry players. He also speaks to the intent behind Broker Public Portal, clearing up misconceptions around how Homesnap functions as a partner rather than a vendor. Listen in for Victor’s insight on tackling difficult challenges in real estate and cooperation as the way forward.


What’s Discussed:


Victor’s transition from VC to real estate consulting

The role of RE Technology as the CNET for real estate

Why RE Technology shares its articles before publication

How WAVGroup’s research department sets it apart

The significant disconnect between brokers and MLSs

Victor’s participation in controversial initiatives


-Broker Public Portal

Victor’s insight on the benefits of Upstream

-Ease burden of agent onboarding checklist

-Instant automation of systems migration

-Efficiency for vendors to deploy products

-Data sharing between MLSs and brokerages

-Facilitates data integration (acquisitions)

-Automate systems (photographer, records creation)

-The incredible scope of the Upstream project

-The timeline for getting Upstream up and running

-Why Upstream uses Web API rather than RETS

Victor’s Upstream pitch for small brokerages

-Premiere information management system

Why fear is the greatest challenge for the Upstream initiative

The impact of Add/Edit on an MLS and its related market

The intent behind Broker Public Portal

-Reimagine way consumers get info

-Consumer-facing website, benefit MLS

The joint venture between Broker Public Portal and Homesnap

How change of control provisions are built into the BPP/Homesnap contract

How Homesnap reinvented themselves as an industry partner

The concept of a parcel-centric database



Upstream fixes many problems, not just one

WAVes of Change


Broker Public Portal


Homesnap BPP


Connect with Victor Lund:


RE Technology

RE Technology on Twitter

Victor on Facebook

Victor on LinkedIn

Victor on Twitter




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