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Listing Bits: Building a Chatbot that Converts with Jatinder Singh & Katie Djurich

by Greg Robertson on March 28th, 2018

Real estate professionals spend $9B annually to drive traffic to their websites, but less than 1% of that traffic leads to conversion. What’s to blame for this abysmal data? The vast majority of customers are looking to get an answer to a quick question, yet they are met with an aggressive chatbot who demands their contact information before agreeing to provide any information. And even if they do acquiesce to giving a name and email address or phone number, they have to wait several hours for a response. Jatinder Singh and Katie Djurich have built a better chatbot, one that uses scripted AI to engage with customers immediately and understand their needs first.

 

Jatinder and Katie are the visionaries behind Botplan, a chatbot for real estate that is compatible with Facebook Messenger, webchat and SMS. Available 24/7, the machine-learning tool initiates a dialogue with incoming leads, sets appointments and communicates the customer’s needs to the agent. Jatinder’s extensive background in the retail innovation space and Katie’s experience with the real estate industry led to an interest in designing a chatbot that helps agents effectively automate this portion of their business—and enjoy an occasional family dinner!

 

Today Jatinder and Katie explain the problems with the current chatbot solutions on the market and how Botplan addresses those issues. Jatinder explains why Botplan is transparent about being a virtual assistant and the distinction between the questions it can and cannot answer. He discusses Botplan’s ability to understand customer needs and communicate those needs with agents and how the team has made adjustments to the platform based on customer interaction. Katie and Jatinder address the reasons why chatbots that demand contact information before providing value tend to be off-putting and ineffective and how Botoplan uses scripted AI to employ the soft sell. Listen in to understand how Botplan is reaching agents and how the platform integrates with Facebook and SMS as well as webchat.

 

What’s Discussed:

 

Why Jatinder and Katie built Botplan

The problems with current chat solutions

-Cost prohibitive

-Poor quality

-Limited availability

How Botplan works with Facebook, SMS and webchat

Why Botplan is transparent about being a virtual assistant

How chatbots are compatible with a busy lifestyle

The questions Botplan can and cannot answer

How Botplan works to understand the customer’s needs

How Botplan communicates with agents

How Botplan has made adjustments based on customer interaction

Why chatbots that require contact information are off-putting

Botplan’s use of scripted AI to engage with customers

Jatinder’s background in the retail innovation space

Katie’s experience in real estate and virtual tours

How Botplan is reaching agents

-Brokerages

-Tech platform providers

 

Resources:

 

Botplan Webinar Registration

 

Connect with Jatinder Singh & Katie Djurich:

 

Botplan

Botplan on Facebook

Botplan on Twitter

Botplan on Instagram

From → Listing Bits, Podcast

One Comment
  1. Roland Estrada permalink

    I find chatbots really interesting but needing democratization. Maybe this is it. Going to my feed now.

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