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The New Cloud CMA

by Greg Robertson on June 6th, 2018

We launched Cloud CMA back in early 2010. And its grown to be one of the most popular 3rd party software applications in real estate. But it was due for a refresh.

Someone once said design isn’t just how a product looks, but how the product works. I think in both cases the new Cloud CMA nails it. We made a short video with a few W+R Studios members responsible for making it happen.

The look and feel of the new Cloud CMA is designed to be new, yet familiar. We know that customers have developed a sort of muscle memory to create reports so we didn’t want to mess with that. Alternatively, customers will be able to switch between the new and “classic” version.


Hi Res version here.

We integrated public record data so that users get a head start creating their CMAs. Using this data to populate key fields for the subject property improves the algorithm to choose the correct comps. We also added the ability to select and de-select comps from the larger expanded map interface.


Hi Res version here.

Most enhancements to Cloud CMA were added to the Customize step, which was getting a bit unwieldy. So we cleaned up the page layout to give users a clean slate to customize their reports.


Hi Res version here.

Of course the UI/UX are important but the output, the printed reports, are what really matters. The key to good reports is a mutual respect between the agent and client. Our design team came up with a brand new default theme called “Modern”. These reports are “sano” as the old surfers say in Huntington Beach, meaning “super clean”. I think the design team has knocked it out of the park. Of course, previous report themes in Cloud CMA will also be available.

All of this was done to match the look and feel of our other products in the Cloud Agent Suite.

We began showing this to agents and MLS executives in Washington D.C. at the NAR Midyear meetings. The response has been phenomenal. MLS providers with site licenses are going to love to be able to show even more value to their members by introducing the new Cloud CMA. As part of the new launch, we re-shot 14 How-to videos for Cloud CMA. You can check them out here. Keep in mind agents will be able to switch back to the “Classic” Cloud CMA anytime they want. So, this along with the new videos will make launching the new Cloud CMA a no-brainer.

We will launching the new Cloud CMA in select markets over the next couple months. We also have the ability to turn on individual accounts, just reach out to Katie if you want, and she will get you up and running.

I was watching Elon Musk speaking to his shareholders yesterday. He began with “this is going to sound cheesy but at Tesla, we build our cars, with love, we really care”. Elon got a bit emotional and went on to say, “At a lot of other companies, they’re built by the marketing department and the finance department. There’s no soul, you know?” I know exactly what Elon is saying.

I know I’m gushing a bit but I’m super proud at everyone at W+R Studios for making this happen. Their dedication, and soul, shows in every pixel.

This is going to be a huge year for Cloud CMA and we are just getting started, we have a few more tricks up our sleeve which I will be happy to share with you next month. Stay tuned.

4 Comments
  1. Mike Sparr permalink

    Looks great Greg. Gush on; you deserve it.

    One idea on the Comparables section of the Organize Listings screen, I’m unsure if those rows are draggable to reorder, but if so, I’d add the “grippy” indicator on each row of dots or bars perhaps like: https://ux.stackexchange.com/questions/72516/what-is-the-best-icon-to-show-that-something-can-be-dragged-and-reordered

  2. @Mike Interestingly enough the old Cloud CMA had some indications of being grippy.

    Image and video hosting by TinyPic

    We eliminated them in the new version. The cursor does change state when you hover over the rows, hopefully that is enough of an indication. We will have to see how users respond.

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