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Edina chooses Imprev for marketing automation

by Greg Robertson on July 11th, 2018

Edina Realty Launches “Emma Marketing” Automation for Agents

“In addition to marketing automation, the branded marketing center powered by Imprev is a one-stop marketing shop for agents that includes an extensive library of more custom content. It completes the full marketing cycle by offering agents simple ways to promote their brand and nurture clients outside of marketing their listings.

“We looked at a number of different solutions in our journey to create Emma. Imprev is the best service we found! It’s an easy-to-use, unified solution with best-in-class technology that met all our goals. It’s exciting to see how we’ve been able to streamline our agent’s marketing experience while adding a brand-new dimension of service that they’ve never seen before,” shares David Schmid, vice president of product development at Edina Realty.

“Edina Realty is crafting an amazing experience for their agents by tapping into the power of new, powerful technologies,” says Renwick Congdon, CEO of Imprev. “A brokerage is in the unique position of having a high-level view of all its listings and pinpointing marketing trends, successes, and challenges. That means brokerages like Edina Realty can effectively enforce marketing best practices for agents through automation, which sets workflows in place that implement the best practices of the best agents across the entire business. Offering that type of value to agents is powerful, and we see it lead to greater success and more revenue for everyone.”

The value proposition for Imprev’s platform is huge for franchisors and any large brokerages. Although Edina’s choice of the name “Emma” did have me confused with a popular email service, “emma” I’ve used in the past.

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