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Industry Relations Episode 32: Is Gary Keller Mismanaging Expectations for the New KW Tech Platform?

by Greg Robertson on March 10th, 2019

Gary Keller made a series of very bold claims when he announced the launch of the new KW tech platform at January’s Family Reunion conference, even going so far as to say that ‘the race to build the first end-to-end real estate platform is over and everyone else is competing for second place.’ 

Industry Relations Episode 32: Is Gary Keller Mismanaging Expectations for the New KW Tech Platform?

Today, Rob and Greg are discussing Keller’s comments, questioning the decision to set the bar so high and sharing Brian Boero’s take on Keller’s hubris as that of a master showman rallying the troops. Rob asks how we might measure the success of the KW tech platform and how much big-time investments in tech truly impact agent productivity.

Rob and Greg also explore the idea that introducing new tech serves to ‘stop the bleeding,’ keeping agents and agent teams from leaving for tech centric brokerages like eXp. Listen in for insight around the performance of traditional brokerages that put big money in tech and learn why Rob believes the industry should stop fighting the last war and shift its focus to capital.

What’s Discussed: 

The hype around the launch of the Keller Williams consumer app 

Boero’s take that Keller’s hubris is necessary to ‘rally the troops’

How we might measure the success of the KW tech platform

The dismal numbers reported in Realogy’s recent earnings call

How much tech investments truly impact realtor productivity

Why Rob believes the industry needs to focus on capital vs. tech

KW’s potential to systematize agent marketing through software

Connect with Rob and Greg:

Rob’s Website

Greg’s Website

Resources:

2019 Clareity MLS Executive Workshop

‘Gary, Put Down the Bong’ in Vendor Alley

‘Gary Keller Declares Victory in Real Estate Tech Platform Race’ in Inman

‘Keller Kabuki’ in 1000watt

‘Please Stop Fighting the Last War’ in Notorious ROB

Our Sponsors:

Cloud MLX

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One Comment
  1. Roland Estrada permalink

    The hype surrounding broker tech offerings reminds me of Microsoft’s past reputation for vaporware and bad rollouts.

    One example is REMAX’s MAX/Center, their new portal for all things REMAX.

    A friend of mine is non-techie REMAX agent, so I help him out with Implementing flyers etc in their design center. It was always kludgy to navigate with a less than pleasing UI.

    It’s even worse now and the UI still has that REMAX clumsiness to it. Trying to get to their design center was an exercise of seeming futility. I actually had to call tech support to have them navigate me through a series of UI hurdles to get to the design center. WOW! And then you get their and It’s still the same old clumsy desktop creation software from before. Sad.

    I hope this is an evolution of their Booj purchase and not the final result. Soooooo, beware the hype for all brokers.

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