Skip to content


Greetings Cabal,

Welcome to my personal blog, Vendor Alley. My name is Greg Robertson, I’m co-founder of W+R Studios, a software company dedicated to creating simple and focused software. Our products include a social bookmarking site for real estate called Dwellicious (now owned and operated by VHT, Inc.) and  Cloud CMA a super simple way of generating amazing property reports for real estate professionals. In 2014 we launched Cloud Streams, a property alert and collaboration tool for real estate agents and their clients. More recently we launched Cloud MLX, a new way for agents to search their MLS data.

Dwellicious was named as a finalist for the 2009 Inman Innovator Award, under the “Most Innovative Technology” category.  Cloud CMA was also a finalist for the Inman Innovator Award, in 2010. Cloud MLX won Inman News’ “Most Innovative Technology” award in 2016 (third time’s the charm I guess).

This blog is dedicated to the real estate technology industry. Lately I’ve been writing reviews on new products and websites. I also love to cover trade shows and conferences and keep up with all the major industry players. It’s an exciting business with a lot of colorful, smart and talented people.

So set your reading glasses to ‘satire’, and join me as we try to make sense of the crazy business known as real estate.

If you want to support the site please visit the Ad Sponsorship page.

Email: gregrobertson at gmail dot com
Phone: 855-977-8834 Ext. 702

Buzz about Vendor Alley

Greg Robertson has been listed on the Inman 100, an annual list of the most influential leaders in real estate, for 5 years in a row (2009, 2010, 2011, 2012, and 2013).

Greg has also been listed #199 on the 2014/2015 and #196 on the 2015/2016 Swanepoel “Power 200” list. A list of the 200 most powerful people in real estate.

Here’s an excerpt from 2009:
“…Robertson’s Vendor Alley Blog is a sometimes humorous, sometimes down-and-dirty insider’s look at the real estate industry through the eyes of a vendor. It’s a must read for anyone who has ever attended a real estate industry conference or plans to.”

and from 2011:
“Greg Robertson founded Vendor Alley, a snarky industry blog dedicated to the real estate technology industry,… ” -Just for the record, Hans Solo was called “snarky” too.

What’s up with the guy holding the two brass balls in the sidebar?

This is an image from the movie Glengarry Glen Ross.  The photo is of Blake, played by Alec Baldwin.  The exact quote from the movie is:

“You know what it takes to sell real estate?  It takes brass balls to sell real estate”


Follow me on Twitter
My page
Vendor Alley Flickr Feed
Vendor Alley You Tube Channel

My software company ->W+R Studios

Cloud CMA -> Cloud CMA
Follow Cloud CMA on Twitter
Cloud CMA Facebook Page

Cloud Streams -> Cloud Streams
Follow Cloud Streams on Twitter

And the award winning Cloud MLX -> Cloud MLX
Follow Cloud MLX on Twitter

Leave a Reply

Note: XHTML is allowed. Your email address will never be published.

Subscribe to this comment feed via RSS