OneKey MLS Taps Broker Public Portal to Power Consumer Search
“This next phase of our strategy ensures that our consumer-facing experience not only reflects the integrity of MLS data, but also actively supports our participants by helping connect buyers directly with listing brokerages.”
Looks like OneKey listings will expand portal distribution to add Cribio, BPP’s national consumer search site, with opt-out preserved for brokers and sellers.
This is a significant win for BPP. OneKey is one of the largest MLSs in the country — tens of thousands of subscribers across New York City, Long Island, and the surrounding metro. Landing them as a partner is a credibility milestone.
The pitch is becoming a bit more straight forward in my eyes: accurate MLS data, fair display, direct consumer-to-listing-brokerage connections, no ad model. That last part matters. In a post-settlement world where broker value is under a microscope, an MLS choosing to power its consumer experience through a platform that attributes rather than monetizes the listing relationship is a deliberate strategic signal. Although some industry players have pushed back on the overall value proposition of sending on-line leads to listing agents.
But, worth watching whether this accelerates adoption among other major MLSs. OneKey signing on makes the next conversation a lot easier for Dan Troup and his team. Congrats!
