National Association of Realtors Faces Competition From New Group

“Mr. Umansky said that AREA will offer its members a nationwide database of home listings as an alternative, built from the technology he acquired for his own private listings service. That platform, which they’re calling the National Listing Service, is currently live with limited listings at theNLS.com.

“A centralized database with access to the full scope of listings across the country is better for everyone in the industry, and someone just had to do it,” Mr. Umansky said.

Debra Kamin, New York Times

A good question I would ask the two luxury real estate agents/brokers launching this new endeavor is this: “Will this new entity follow (or match) the Clear Cooperation Policy (CCP) guidelines?”

That would be a good tell.