Where Real Estate Gets Its Dirt

“Hey Lucy, sell this house”

Meet Lucy, an AI assistant that’s ‘all about empowering’ agents

Rechat is a real estate marketing superapp that allows brokerages, teams and agents to select from an array of connected modular solutions for email, video marketing, digital display advertising and social media campaigns. It also provides CMA generation, websites, communication networks, CRM functionality and a smart transaction management center with digital signatures, intuitive form builders and business analytics.”

Remember the days when “there’s an app for that!” Now it seems all you need is a single Superapp! But seriously, the UI looks great. Broker only for now. Looking forward to see a fun demo.

Something tells me that this Lucy will be better at keeping up with her tasks than this Lucy!

“Speed her up!”

Behind the scenes of the Zillow listings “ban”

Oh to be a fly on the wall….

COMPASS AGENT: Hey Bill, I just wanted to give you a quick call. Our CEO is in a fight with Zillow and I just wanted you to be aware your house won’t be listed for sale on Zillow.

Bill (Home Seller): Not on Zillow? Why? A fight?

COMPASS AGENT: It’s part of our “3 Phased Marketing” Agreement, remember the agreement you signed when you listed with us?

Bill (Home Seller): I never signed anything that said our house wouldn’t be on Zillow. That’s crazy, we found our house on Zillow ferchistsake…

COMPASS AGENT: Umm, well, we wanted to test the waters, remember, find the right buyer, our CEO says its the best thing eve……

Bill (Home Seller): Are you fucking serious?? I can tell you right now if you don’t put our house of Zillow I’m gonna fire you…

COMPASS AGENT: But what about Days on Market and…

Bill (Home Seller): –click—-

COMPASS AGENT: Bill?….Bill? Bill??? Shit.

Heeeeeere’s Rocket

via Lance Lambert

Batman loves CCP

For those of you who don’t follow me on Twitter (X), here’s a series of memes I created inspired by Art Carter’s post on CCP and James Dwiggins debate with Mauricio Umansky at Inman Connect NYC. Just click on the image to make it bigger. Enjoy!

NARc

View this post on Instagram

A post shared by Jennifer Burgess (@jennfromretsy)

This Insta was pretty funny.

Got Milk?

Real estate agent fined over $15,000 for drinking milk at seller’s home

“After a home surveillance camera caught Mike Rose drinking milk straight out of the container at a house he was showing, the British Columbia Financial Services Authority, a government agency tasked with regulating the Canadian province’s financial institutions, on July 18 deemed Rose’s actions “unbecoming” under the British Columbia Real Estate Services Act. It fined him 20,000 Canadian dollars, or approximately $15,162. The agency also ordered Rose to pay an additional 2,500 Canadian dollars, or almost $1,896, in enforcement expenses, records show.”

My guess if the agent had stolen a beer from the fridge instead of milk the Canadian Feds would have let it pass.

On Willow Street

Too funny…

Hat tip to @jonathanmiller

The Avatar vs. The Mustache

From Marian McPherson at Inman News….

Former Keller Williams CEO Mark Willis poised to jump to eXp Realty amid legal dispute

Former Keller Williams CEO Mark Willis is poised to join eXp Realty in an undisclosed executive role, a major revelation from an 11-page bombshell countermotion eXp World Holdings filed on Monday to dissolve Keller Williams’ temporary restraining order against Willis. Willis helped grow the Texas-based behemoth from a regional firm in 1991 to a worldwide force with more than 112,000 at the time of his departure in 2014.

I tweeted about this being a possibility but to be honest the “Mark” I thought was jumping name ended with a “c”, not a “k”.

But the story is still crazy good and has everything. It’s almost like a Greek drama. Student outshining the master. Jealousy. Payback. Grudges. Betrayal. And lots, and lots of money.

Love this tidbit…

“Sanford and Keller’s relationship allegedly turned sour in the early 2000s when Keller reportedly snubbed Sanford, then a top-producing team leader, by not including him in an elite company group. The tension between the two remained in the background until 2018, when Keller dismissed Sanford’s earlier praise of his leadership.

“Love it, great. Good for him,” Keller told Inman Founder Brad Inman onstage. “I don’t care.”

“I’ll show them” has gotta be the single best motivator in anyone’s life.

And this…

“A source familiar with the matter backed up eXp’s claims and told Inman kwx Founder Gary Keller “went ballistic” when Willis, who’d spent 25 years helping KW rise to the top of the industry, said he wanted to sell his interests and join eXp.

Despite Keller’s personal feelings, eXp said Keller Williams’ interference in its recruitment of Willis is a classic case of the pot calling the kettle black, as Keller Williams hired former eXp President of Operations Stacey Onnen on Feb. 4.

Et tu, Willis?

This is going to be fun to watch.

Vendor Alley Funnies

What if…

@seangotcher

#housing

♬ San Tropez – Illect Recordings

Caught this video on TikTok the other day. Worth the watch. And he’s kidding….right?

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