Where Real Estate Gets Its Dirt

CRMLS Goes Rental

CRMLS Expands RentSpree Partnership, Bringing RentEdge to the Nation’s Most Recognized MLS

“Rentals play a vital role in the California housing landscape, and our users need tools that reflect that reality. RentEdge gives our agents modern rental capabilities that align with how they already work, while reinforcing the MLS as the trusted foundation for all types of housing activity, not just for-sale listings.”

That last line is the one that matters. Housing. For years, rentals have been the orphan child of the MLS — technically allowed, rarely prioritized. Agents do rental deals. Landlords operate in these markets. But the infrastructure has mostly lived outside the MLS, scattered across consumer portals and one-off tools that don’t talk to each other.

RentSpree’s pitch with RentEdge is to bring that activity back inside the MLS where the data, the compliance, and the agent relationships already live. Seven MLSs have now signed on.

Renters make up more than a third of U.S. households. In California, it’s closer to half. If the MLS wants to be the “trusted foundation for all types of housing activity,” rental infrastructure isn’t optional — it’s overdue.

RentSpree goes “all-in-one” with banking services

RentSpree Expands Landlord Platform With Interest-Earning Accounts and Automated Money Management

“This is more than a banking feature; it’s the realization of a truly integrated rental lifecycle,” said Michael Lucarelli, CEO and Co-Founder of RentSpree. “No longer do mom-and-pop landlords have to juggle complex systems. We take them from the crucial first step, finding a qualified tenant, to the final step of effortlessly managing their money, making the entire process easier and more profitable.”

Plenty of companies talk about “end-to-end” or “all-in-one” solutions. Most of the time, they fail because they don’t actually have access to the right customers.

RentSpree does.

Mom-and-pop landlords still make up the majority of the rental market, which makes this move feel genuinely smart—not just a feature grab. A dedicated bank account for rental income is exactly how many accountants want landlords to operate, largely because it keeps everything clean and defensible at tax time.

This isn’t flashy fintech. It’s practical. And for new landlords especially, I wouldn’t be surprised if this becomes one of RentSpree’s stickiest additions yet.

RentSpree [Sponsor]

My thanks again to RentSpree for sponsoring this month’s Vendor Alley. RentSpree is celebrating their 9th year anniversary. Super impressive. Check out their MLS partnership program here. To learn more how RentSpree can fit in your business just ask Lauren! 

My thanks again to RentSpree.

RentSpree [Sponsor]

My thanks again to RentSpree for sponsoring this month’s Vendor Alley. I just grabbed this latest image from their Instagram feed. Super impressive. To learn more how RentSpree can fit in your business just ask Lauren! And congrats on the nine year anniversary!

RentSpree [Sponsor]

My thanks to RentSpree for sponsoring this month’s Vendor Alley.

I’ve written about how the industry should broaden its focus beyond just home purchases. In this tough market, we need to consider all aspects of housing. With integrations across all the top MLS vendors and suppliers, Michael and his team have made it incredibly easy to get started.

Follow this link to check out their white paper, “The Untapped Money Potential of the Rental Market.”

Or better yet schedule a demo with Lauren Martin.

Thanks again to RentSpree for their support!

RentSpree

My thanks to RentSpree for sponsoring this month of Vendor Alley. I think real estate agents need to look at serving their customers thru the lens of “housing”, not just for purchase but both long-term and short-term rental. RentSpree does a great job of helping agents make this transition. Having other means of income will help agents survive in any market.

My thanks again to RentSpree.

RentSpree

My thanks to RentSpree for sponsoring the month of May of Vendor Alley.

RentSpree is an all-in-one platform to power your rental business. From Tenant Screening to Rent Payment, RentSpree provides powerful tools for every step of the rental process.

They have a great partner program for MLS organizations and recently announced a new board to assist MLS organizations embrace the ever-growing rental market. The new advisory board includes:

Art Carter, CEO, CRMLS

Brian Donnellan, President, and CEO, Bright MLS

Dionna Hall, CEO, BeachesMLS

Nicole Jensen, CEO, realMLS

Michael Lucarelli, Cofounder & CEO, RentSpree

My thanks again to RentSpree for sponsoring Vendor Alley.

Katie Smithson on RENEW podcast

Great interview of Katie on Lauren Martin’s (of RentSpree) RENEW podcast. I had no idea Katie was so well-versed in the lift capacity of forklifts! Also, check Denee Evans’ interview.

RentSpree partners with SentriLock

RentSpree Partners with Industry Leader SentriLock to Add Tech Capabilities for Rental Agents

“Integrating RentSpree’s online standard rental application and screening platform with SentriLock’s property access management functionality enables both companies to marry important elements in the often fragmented leasing process and helps to empower and support agents as a result.

We are very deliberate in the partnerships we form, aligning ourselves with best-in-class organizations that can truly help add value to the services we provide to our rental customers,” said Lauren Martin, RentSpree Sales Director. “SentriLock is the top player in the space they serve, and our partnership will deliver to anyone in the rental process a much more seamless experience. We are truly excited about this collaboration.”

Make sense. Love the focus of the team at RentSpree. It’s not easy to maintain but they have it.

RentSpree raises $17M in Series B round

Security deposit: $17M to bolster RentSpree’s leasing solutions

“Several funds contributed to the fast-growing technology company, but Green Visor Capital took the lead position.

Others adding to the round include Rally Ventures, the California Association of Realtors® (C.A.R.), Venture MLS, ECG-Research, KEC Ventures and Gaingels, with participation from existing investors 645 Ventures and Vesta Ventures, the release stated.

Congrats to Michael and his team. Pretty tough environment and they made it happen. They also just announced a deal with the Miami Association of REALTORS.

Sponsored By VESTAPLUS