I’ve been down on trade shows lately. Most of the time the organizations putting on an event don’t do a very good job. Poor attendance, or lack of traffic, etc. But Russ Bergeron and his crew at MRED showed us how its done.
We had our single best day for Cloud CMA Power Pack orders. I also spoke to a few other vendors and heard the “best day ever” comment more than a few times. The place was rocking for 7 hours straight. I probably left some money on the table by not having another person in the booth with me, it was that crazy.
But the biggest take away I had was how MRED just raised the bar on how I look at other events and where I’m going to spend my money in the future. We got a helluva bang for our buck at MREDpalooza. I can think of other events, I did last year, that had LESS than half (way less!) the attendance of MREDpalooza and cost me MORE money.
Those phone calls are going to start with something like “MRED had over 3,000 people attend their conference and I spent X, how many do you expect?”
