Where Real Estate Gets Its Dirt

Industry Relations Podcast: Moehrl v. NAR: Rob Walks Greg Back from the Ledge

Could we be witnessing the biggest lawsuit in American real estate? Moehrl v. NAR has officially turned into a class-action lawsuit, which could have major repercussions on how commissions are earned and paid. It could also mean the country’s largest organization for REALTORS could be in some serious financial trouble should the plaintiffs win their case. This episode of Industry Relations dives into the history of this lawsuit and what potential outcomes could be. Let’s go!

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Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

This podcast is produced by Two Brothers Creative 2023.

Industry Relations Podcast: SVB Failure: Good or Bad For Real Estate?

How will the Silicon Valley Bank failure affect real estate? Was the government stepping in a good move? Rob and Greg take a dive into the Silicon Valley Bank failure, exploring what caused it to crumble and how its collapse could shake up real estate. Was it a perfect storm or a moral hazard? Will it be good or bad for real estate?

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Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

This podcast is produced by Two Brothers Creative 2023

UtahRealEstate.com partners with CubiCasa

UtahRealEstate.com Partners with Floor Plan Provider CubiCasa

“Brad Bjelke, CEO of UtahRealEstate.com, said “Floor plans add a visual data set to property listings, and they are very popular with consumers searching for properties. At UtahRealEstate.com, we control our technology platform, and we can build tools for our members that make the floor plan listing integration easy to use and efficient. We will be the first MLS in the country to do more than simply allow an agent to add a floorplan into the photo carousel, as we create new features that will enable access to the floor plans by our members, their clients, and our data licensing partners. In today’s constantly evolving real estate market, it is important that we provide as much data and information on a property as possible, and CubiCasa is empowering our members to do just that.”

Great news for URE and CubiCasa! My thanks again to CubiCasa for being this month’s sponsor of Vendor Alley.

Industry Relations podcast: CoStar Buying Realtor.com Rumors

There’s been a lot of talk lately about CoStar buying Realtor.com. Will it happen or is it just a rumor? What advantages would CoStar have if they do acquire Realtor.com? With a history of bold predictions and Nostrodamus-like moments, Rob and Greg share their thoughts on what’s most likely to happen. Find out why Rob believes multi-brands aren’t a good thing and Greg shares how this could help with CoStar’s SEO. Lots of thought experiments in this episode as they unravel the rumors behind CoStar’s purchase of Realtor.com.

Watch us on YouTube!

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

This podcast is produced by Two Brothers Creative 2023.

Industry Relations Podcast: Making Better Agents and Listings

Ever wondered how to get the most out of your listings and become a better agent? In this episode, Rob & Greg touch on the different technologies and marketing strategies that agents can use to get an edge in sales. Tune in for why Rob believes great photography is the best way and why Greg thinks it’s just putting lipstick on a pig and pricing is the best strategy.

UPDATE 1-26-2023

A representative of Homes.com has reached out and said that the new version of their website has rolled out and has been live for the last couple of months.  Though there has been no industry-wide notification and they have still yet to launch any of their much-touted “listing enhancement” products.   The new site features include:

  • Completely new tech stack with noticed speed improvements
  • Historical AVM chart with three models + average
  • Deeper set of property characteristics from MLS, 
  • New design, 
  • IDX data via Ten-X in 460+ MLS markets (no more supplemental data via ListHub)
  • New agent search with updated agent profiles (includes transaction history)
  • New Homes Pro dashboard for agents on the back end (full integration with Homesnap Pro), and agent-client instant messaging for collaboration

Watch us on YouTube!

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

This podcast is produced by Two Brothers Creative 2023

Industry Relations podcast: How New Construction is Impacting the Housing Market

How does new construction and existing inventory affect the housing market? Rob and Greg unpack the complexities of new construction’s influence on the housing market, with help from an actual expert Kevin Oakley with Do You Convert. In this episode, gain some unique insight into how new developments shape today’s property sector. Join us, as we take a deep dive into how new construction impacts the housing market.

Link up with Kevin

Watch us on YouTube

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website


This podcast is produced by Two Brothers Creative 2023

Industry Relations Podcast: Real Estate Economics in 2023

What’s the real estate market going to look like in 2023? 2022 was a lackluster year and with layoffs and new leadership in the industry what does it all mean? Rob and Greg take on these questions and utilize their amateur economic skills to the fullest in this episode. Another steak bet is on the line. So who’s going to be the one ending up buying a whole cow in this take on 2023 industry economics?

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Show Notes:

Connect with Sharran

Check out Mike Simonsen’s YouTube mentioned in the show

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

This podcast is produced by Two Brothers Creative 2023

Industry Relations Podcast:  Wrapping Up and Reviewing 2022

What were some major events in the real estate industry in 2022? Want to know which event Rob and Greg betting a steak dinner on? Or why Rob believes MLS needs to approach a prepper mindset? In this episode, Rob and Greg follow up on last week’s episode and go further into the weeds about what happened in 2022. Join us as we wrap up and do a full review of 2022.

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Thank you to our sponsor: RentSpree

Visit https://www.rentspree.com/ for more information!

Read more about RentSpree’s expansion in the rental market here: https://www.rentspree.com/insights/the-untapped-money-potential-of-the-rental-market

Connect with Rob and Greg: 

Rob’s Website

Greg’s Website

This podcast is produced by Two Brothers Creative 2022

Industry Relations: Rob & Greg’s 2018 Real Estate Industry Forecast

What’s in store for the real estate industry moving forward into 2018?

Some might consider this a supplement to Rob’s article on Inman News, 7 predictions 2018: Disco Fever.  But it was recorded before the article was published.  In this episode Rob and Greg try their hand at anticipating what’s ahead, offering predictions around the outlook for the MLS, Bob Goldberg and the NAR, the housing market, brokerages, technology and the culture of the industry. They begin with the ‘Blame the MLS’ debate caused by Bob’s response to the Inman Upstream article and Greg’s subsequent South Park blog post. Next, they offer an overview of leadership changes among major industry players and work through the big mystery surrounding RE/MAX’s failure to report Q3 earnings.

Rob and Greg speak to Facebook’s entry into real estate, discussing the differences between the social media powerhouse and Zillow as well as the potential for a syndication deal with Facebook in the coming year. They cover how MLS of Choice is likely to affect the industry, the continuing trend toward the tech-enabled brokerage model, and how NAR’s success in making changes to the tax plan might play out in the 2018 campaign season. Listen in for Rob and Greg’s insight on how the cultural phenomenon that is #MeToo might rock real estate and who will make the biggest splash in the technology space this year.


What’s Discussed:

The tendency among industry players to ‘blame the MLS’

The mystery around RE/MAX’s failure to report Q3 earnings

Facebook’s entry into real estate

– Match vs. search

The potential for a direct syndication deal with Facebook in 2018

Real estate as the ‘last frontier of disruption’

Greg’s insight around the rise of virtual MLSs

How MLS of Choice could trigger the first ‘hostile takeover’

The likelihood of non-contiguous consolidation activity among MLSs

Rob’s take on how HAR could leverage MLS of Choice

NAR’s big win on Capitol Hill regarding the tax plan

NAR’s increase in political spending in 2018

The trend of brokerages to adopt a tech-enabled model

–  Keller Williams culture of freedom
–  Agent adoption not a given

Mergers and acquisitions in the vendor space

The probability that #MeToo will rock real estate in 2018

Who is apt to make the biggest splash in real estate tech this year


Resources:

Andrea’s Upstream Article in Inman

Bob’s Email Response

‘Blame the MLS’ on Vendor Alley

Rob’s 7 Predictions for 2018

Everybody Wins: The Story and Lessons Behind RE/MAX by Phil Harkins and Keith Hollihan

Mike’s Breakdown of Facebook vs. Zillow

Inman Article on Using Facebook for Lead Gen

Brad’s NAR Article in Inman


Connect with Rob and Greg:

Rob’s Website

Greg’s Website

Wendy Forsythe joins T3 Group

Speaking of new gigs, looks like Wendy Forsythe has joined Swanepoel T3 Group. They have just announced a new brokerage consulting division, dubbed T3 Broker, that Wendy will lead.

Swanepoel T3 Group Adds New Brokerage Consulting Division

Wendy Forsythe, real estate veteran of 20 years and a Gen Xer, joins the Swanepoel T3 Group as the president of T3 Broker. A division of T3 Sixty, T3 Broker will provide management consulting services to U.S. and Canadian real estate brokerages regarding expansion strategies, business planning, market analysis, compensation evaluation and leadership development.

With extensive management experience in the real estate industry, Forsythe was formerly Head of Global Operations at Carrington Real Estate Services, a company with 36 offices and over $2.3 billion in annual sales. Previously she served as Senior Vice President of Network Services for Better Homes and Gardens Real Estate, a Realogy brand, and Vice President of Sales for Royal LePage, Canada’s largest real estate company.

This is on the heels of Kevin McQueen joining Swanepoel’s MLS Consulting division. Congrats to Wendy and the entire T3 team.

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