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Realtor.com gets its groove on.

by Greg Robertson on March 5th, 2013

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Whoa! Was my first reaction. Lower case typeface, new color scheme, simply clean look and feel. Is this MOVE? How did NAR approve this? Everyone knows its “REALTOR” not “realtor”. I guess it is true, Frank Sibley is retiring.

The new logo looks great, I’ve always been a fan of negative space use in product and brand logos. They’ve done a good job of giving a map look and feel while highlighting the home silhouette. Tough thing about logo design these days is that they have to look good on multiple devices. I think this logo will look good on the home screen of my iPad. Well done!

New slogan: “where home happens” – Again, well done. Short, simple and sweet.

In regard to the home page design I think the layout is a welcome departure from past bureaucratic designs. Looks like the omnibox has now taken over (which is a good thing) and the use of big images also has a calming effect.

One small quibble, in regard to copy. The buttons on top:

For Sale. For Rent. Recently Sold. Not for Sale.

“Not for Sale” is a negative statement, and conflicts with the overall vibe of the site. Plus who’s to say that some of those properties might be for sale? Might I suggest something like “All The Rest”.

So overall I have to say I love it. Looks like a promise of some great things to come. Kudos to everyone at MOVE!

From → Love, News, Opinion

5 Comments
  1. Is that screenshot from some prototype site? When I go to realtor.com, I see a non-responsive site design that is cluttered with ads and links to pointless content.

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