Buyside: BHGRE Metro Brokers Integrates Buyside™ Into Realogy’s® Zap Platform

Buyside™ announced that Atlanta, GA based BHGRE Metro Brokers will be the first firm in the Realogy Franchise Group to integrate data from Zap into Buyside. Metro Brokers is among the largest Better Homes and Gardens Real Estate franchises in the world with over 2,400 agents and 27 offices. Using Buyside’s proprietary algorithms, buyer data from all Metro Brokers’ Zap websites will be combined with search activity from the major search portals to form a more complete picture of the demand for any property.

This sounds very intriguing. I wonder how many and what the traffic is to these “Zap websites” that Metro Brokers have deployed.

“According to Charles Williams, IV, CEO of Buyside, “The software we supply to Metro Brokers unlocks the power of their buyer data for agents so they can win more listings, become more profitable and command greater control over their inventory.” Buyside’s core products include Home Valuation landing pages, which combines multiple automated home valuations with visualizations of real-time buyer intent; Buyer Match™ dashboard, which intelligently pairs home buyers and sellers within a brokerage; and Real-time Buyside Market Analysis (BMA), which arms a brokerage’s agents with insights on buyer demand to help them close more listing presentations..”

We are about to launch Buyside integration (to a broker to be named later) in Cloud CMA. I’ve seen it on staging and can confirm it is a super cool use case for listing presentations.