Where Real Estate Gets Its Dirt

Buyside gets Zapped!

Buyside: BHGRE Metro Brokers Integrates Buyside™ Into Realogy’s® Zap Platform

Buyside™ announced that Atlanta, GA based BHGRE Metro Brokers will be the first firm in the Realogy Franchise Group to integrate data from Zap into Buyside. Metro Brokers is among the largest Better Homes and Gardens Real Estate franchises in the world with over 2,400 agents and 27 offices. Using Buyside’s proprietary algorithms, buyer data from all Metro Brokers’ Zap websites will be combined with search activity from the major search portals to form a more complete picture of the demand for any property.

This sounds very intriguing. I wonder how many and what the traffic is to these “Zap websites” that Metro Brokers have deployed.

“According to Charles Williams, IV, CEO of Buyside, “The software we supply to Metro Brokers unlocks the power of their buyer data for agents so they can win more listings, become more profitable and command greater control over their inventory.” Buyside’s core products include Home Valuation landing pages, which combines multiple automated home valuations with visualizations of real-time buyer intent; Buyer Match™ dashboard, which intelligently pairs home buyers and sellers within a brokerage; and Real-time Buyside Market Analysis (BMA), which arms a brokerage’s agents with insights on buyer demand to help them close more listing presentations..”

We are about to launch Buyside integration (to a broker to be named later) in Cloud CMA. I’ve seen it on staging and can confirm it is a super cool use case for listing presentations.

  1. Exciting news about your Buyside integration. Reverse prospecting has been around for a long time, but buyer data has become an incredible asset. As many folks know, the buyer in the hand (registered buyer working with an agent) is better than 100 in the bush (Zillow, et.al).

    I can tell you that Zap, which combines the agent CRM and the agent website, and LeadRouter – has really grown exponentially in terms of the total number of consumers, and consumer search preferences (saved searches and favorites). Agents were unlikely to re-key that Inforamtion into Buyside – but now that it is being loaded for them dynamically though this API integration – the numbers for large firms like Metro Brokers or Fox and Roach are pretty impressive.

    Keynote here is that listing presentations with Buyside data allow an agent to say with certainty – our firm has XXXX buyers whose profile matches your property. Everyone is going to promise to put the new listing in the MLS and advertise – but only enlightened firms are telling sellers how many buyers they already have for their home.

    Can’t wait to see your integration.

  2. Thanks for the kind words Greg and Victor.

    We’re really excited about this one.

    Realogy talked quite a bit about shifting towards an open system and this is one of the first initiatives that demonstrate that strategy. Both teams worked extremely hard to make this happen and it should now enable their brokerages to empower themselves with their own data. Look for more soon 🙂

    We’re also super stoked about the CloudCMA integration —- it’s the perfect example in demonstrating how powerful storytelling can be with unique and actionable data. Agents are already dominating listing presentations with Buyside — and now together with CloudCMA it will be ‘game over’. As BA Barachus said “I pity the fool (who doesn’t have CloudCMA and Buyside together)” or something like that 🙂

    Rock on,

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