Where Real Estate Gets Its Dirt

Great quote for the industry…

If you haven’t checked out LORE Magazine this month you should. The magazine does a great job of letting you into the lives of the major industry players, all presented in high quality publication with great artwork, photos and layout, without sacraficing quality content. Kudos to its publisher Anne Randolph.

Lately they have been doing this interviews with 2 people that appear to have nothing in common or are fierce competitors. In May’s issue the article is “Strange Bedellows” where they interview Alex Perriello (CEO of Realogy Franchise Group) and Mark Willis (CEO of Keller Williams.) It kind of reminds me of the Iconoclasts series on Sundance Channel. Anyway in the interview Alex Perreillo gives the greatest quote…

LORE: What do you think agents and brokers should be doing?

AP: Now is absolutely the greatest time to grow your business, and we currently spend an enormous amount of time with franchises. Chandler Barton (president and CEO of CB when purchased by HFS) once said, “People have this business backwards. You need to cut expenses when the market is good because don’t need to spend the money, and you grow market share when the market is bad. So when the cycle turns, which it inevitably will, you’ve got a larger share”

Well said!

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