Where Real Estate Gets Its Dirt

rDesk gets enhanced.

I love the fact they have integrated Cyberhomes valuation into their CMA.

If they would have used Zillow my condo in Huntington Beach would have been priced $110,000 dollars less!

Fidelity National Real Estate Solutions Releases Upgraded rDesk Suite

Enhancements include integration with FNRES’ web-based valuation tools

RISMEDIA, May 23, 2008-Fidelity National Financial, Inc. (NYSE:FNF), a Fortune 500 provider of products, services and technology solutions to the financial and real estate industries, has announced that Fidelity National Real Estate Solutions (FNRES) has released a major new upgrade to its popular rDesk Suite of agent and broker products.

Key among the enhancements is a feature that enables agents to offer consumers access to the full power of the latest automated valuation modeling via their own branded Web sites, and an rDesk CMA comparative marketing analysis function, which features stylish new graphic designs on all printed documents.

“This release of rDesk products means that for the first time, every type of information that a homeowner or buyer needs to make informed decisions will be available though an agent’s or broker’s rDesk Web site,” said John Hensley, FNRES SVP and General Manager of Broker Agent Products and Data Aggregation. “Data that was traditionally only available on property valuation Web sites like FNRES’ Cyberhomes, or Zillow and others, is now available through Web sites that use this platform.”

Enhanced rDesk-powered Web sites now provide consumers with access to comprehensive neighborhood information, demographics, school reports, cost of living statistics, housing information and environmental information, as well as comparable sales and property valuation of neighboring properties within the property detail page of every listing. Powerful map-based searching is also available through these rDesk-powered sites.

FNRES’s rDesk was the first comprehensive desktop productivity portal for real estate agents. The significant advances within rDesk v2.5 and rDesk IDX v 5.2 support FNRES’ position as a leading provider of Web technology applications, services and custom Internet solutions for agents, brokers, MLS’ and all the other constituents involved in residential real estate.

The rDesk Suite includes the rDesk agent productivity tool, rDesk Web site and rDesk CMA and Buyer’s Tour for comparative market analyses, as well as rDesk IDX for integrating listings search capabilities.

According to Hensley, “The real breakthrough behind the new power of rDesk is the breadth and depth of available data and the methodology we employ to sift, sort and simplify this information for consumer use. And, best of all, we’ve made this information available at no additional cost to our customers.”

Looking into rDesk

At the core of the rDesk Suite is the rDesk business control panel application, which integrates productivity and business tools into a single, personalized real estate agent portal. Compatible with any MLS system, rDesk complements most tools and technologies currently in use by real estate professionals. It generates leads and manages business and scheduling.

rDesk Web sites provide a turnkey solution in an environment where, for the real estate professional, “location, location, location” increasingly means the Internet. The rDesk Web site platform is the most cost effective tool for marketing a business via the Web, and now offers consumers a single-site location for the most robust property valuation and comparative reports available.

rDesk IDX enhances a Web site by providing an easy-to-use listing search engine, compliant with all local MLS Internet data display rules and regulations. Listings are updated on a daily basis through the MLS. In addition, rDesk IDX includes a variety of lead generation tools and supports the creation of client profiles for the purpose of saving searches, bookmarking properties and facilitating automatic email listing updates. These client profiles allow agents to monitor who is using their search engine, what types of searches they are running, and what properties they have taken interest in, helping agents and brokers better determine where to focus their time.

rDesk CMA generates presentations for potential buyers and sellers using attractive, stylish new graphics and prominently incorporating agent branding. There have been significant improvements to the layout and design of Property Detail pages and Side-by-Side Property Comparison pages as well, which now incorporate enhanced graphs and charts.

rDesk’s School and Neighborhood Reports are more comprehensive, too, yet are provided in easy to understand layouts. Information is gathered on the environment, housing, people, schools and quality of life for over 200,000 locations across the country.

The latest release from rDesk comes just weeks after FNRES announced the release of a completely redesigned and restructured Cyberhomes.com. The more powerful, easier-to-use Cyberhomes site now powers those agent and broker sites using the rDesk platform, giving them the detailed analysis of homes and their surrounding communities based on the site’s unique matrix of more than two million listings and 100 million property, ownership, sales and mortgage records drawn from more than 85 percent of the United States population.

For more information on the rDesk Suite, or for a product demonstration, contact the sales department at sales@rdesksolutions.com 800-336-1027

More information about FNF can be found at www.fnf.com.

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