Where Real Estate Gets Its Dirt

Better Homes & Gardens launch

I’m not sure who else was paying attention but I’ve got to give a shout out to Sherry Chris and her team regarding the launch of Realogy’s new franchise Better Homes & Gardens. They knocked the ball out of the park.

As someone who truly appreciates a good marketing campaign I can say that these guys pulled off a virtually flawless launch. Here’s my breakdown.

1. The build up/buzz
Their blog, Clean Slate, gave everyone a front row seat to the excitement of building something new. And was a great avenue to send out their message while being a fun read.

2. The look
The whole “green” vibe is a perfect match for the brand. They carried that vibe through their entire campaign. Very clever and well executed.

3. BHG everywhere….
It seemed to me that BHG was everywhere. Something in my inbox, a twitter update, a panel, video blog, and press releases. My personal favorite a live countdown on Twitter to promote the launch. Classic! – Might have to steal that one.

Looking forward to see what this team does next.

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