Where Real Estate Gets Its Dirt

Where have all the Vendors gone?

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I was taking a look at REALTOR Magazine this weekend, the January 2009 issue (yes, it’s already out) and I noticed not a single full or half page ad in the magazine from a technology vendor.

I did see a half page ad on the “reader response card” from Visual Tour but nobody else.

No eNeighborhoods, Top Producer, Advanced Access, A La Mode, Talking House or Myers Websites.

I’ve always been a big proponent of direct response advertising and have done well making it work. And you can’t get a more targeted than REALTOR Magazine. Seems like a huge opportunity.

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Why does it seem like the same guys who cut your marketing budget are the same guys yelling at you when you didn’t make your sales numbers.

duh!

  1. You’re right!

    My new slogan “Doing business without advertising is like winking in the dark. You know what you’re doing, but no one else does”

    This is the time for companies to get their share of the market that WILL come back. There are still over 1 million REALTORS who need products and services to survive.

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