I was taking a look at REALTOR Magazine this weekend, the January 2009 issue (yes, it’s already out) and I noticed not a single full or half page ad in the magazine from a technology vendor.
I did see a half page ad on the “reader response card” from Visual Tour but nobody else.
No eNeighborhoods, Top Producer, Advanced Access, A La Mode, Talking House or Myers Websites.
I’ve always been a big proponent of direct response advertising and have done well making it work. And you can’t get a more targeted than REALTOR Magazine. Seems like a huge opportunity.
Why does it seem like the same guys who cut your marketing budget are the same guys yelling at you when you didn’t make your sales numbers.