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Is RealtyTrac losing steam?

by Greg Robertson on October 5th, 2009

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Reports are that last week RealtyTrac laid off up to 30 employees. Ouch! That’s a far cry from a year ago when the company was featured in Time Magazine. In that article it was reported they had revenues of 40 Million in 2007.

Doing a bit of research we find what might be the problem. Looks like they have been on a steady decline in visitors since April.

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RealtyTrac is a subscription business. Less visits to the top of their funnel will make a big difference.

From → News, Opinion

3 Comments
  1. Jimmy permalink

    Realtytrac lost Yahoo contract. First American picked it up

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