Where Real Estate Gets Its Dirt

Is RealtyTrac losing steam?


Reports are that last week RealtyTrac laid off up to 30 employees. Ouch! That’s a far cry from a year ago when the company was featured in Time Magazine. In that article it was reported they had revenues of 40 Million in 2007.

Doing a bit of research we find what might be the problem. Looks like they have been on a steady decline in visitors since April.


RealtyTrac is a subscription business. Less visits to the top of their funnel will make a big difference.

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