Where Real Estate Gets Its Dirt

eNeighborhoods knows the way to San Jose.

Nice to hear some good news coming from eNeighborhoods.  Looks like SoCalMLS extended their commitment and, in somewhat of a surprise, MLSListings signed on as well.  Muy bueno!

Read full press release below:

Mercado Real Estate Marketing Platform Grows with Addition of Three More California MLSs
CRISNET MLS, SoCalMLS, and MLSListings deliver member benefits with statewide real estate marketing platform.

Boca Raton, FL (PRWEB) February 11, 2010 — eNeighborhoods, a leading provider of real estate information and marketing systems, announced today the expansion of Mercado, California’s statewide 
real estate marketing platform.
The expansion includes the addition of Van Nuys-based CRISNET, Anaheim-based Southern California Multiple Listing Service (SoCalMLS), and Sunnyvale-based MLSListings, all of which have signed on to provide Mercado as a member benefit. Mercado now provides statewide access to MLS information and marketing applications for more than 110,000 users and 4.5 million active and off-market listings.
Mercado is a Web-based marketing system that leverages the cross-MLS property search of MLSAlliance, joining together multiple California MLS databases, with local information on neighborhoods, school districts, and community demographics. Mercado provides real estate professionals with a single gateway to a vast amount of real estate information throughout the state for producing personalized CMAs, buyer tours, and single-property profiles, along with market-to-market comparisons and referral opportunities.
“With this expansion, Mercado now unites the two largest MLSs in Northern California with the three largest MLSs in Southern California,” said Andy Woolley, eNeighborhoods vice president and general manager. “Our goal has been to deliver marketing tools agents and brokers can use every day to further leverage the power of their MLS systems. To see Mercado grow in size and usage so quickly indicates that the technology investments being made by these MLSs are paying off by enabling them to deliver additional member benefits today and in the future.”
Mercado will be launched to other MLSs participating in the California MLSAlliance over the next several months, and is expected to be available eventually to real estate professionals throughout California.
About eNeighborhoods
eNeighborhoods, a division of Dominion Enterprises, is the nation’s premier compiler of real estate related home and neighborhood information, providing the real estate and marketing services industries with a comprehensive set of marketing and analytical tools. In 2002, eNeighborhoods became a partner in the National Association of REALTORS REALTOR Benefits Program. The company provides MLS data sharing and marketing tools to top MLS organizations in the United States, Canada, and Australia. The company maintains strategic alliances with major real estate franchisers, including CENTURY 21, Coldwell Banker, ERA, EXIT Realty, GMAC, Keller Williams, Prudential, Realty Executives and RE/MAX International as well as many of the major independent brokerages. For more information on the company, visit www.eneighborhoods.com.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.

  1. eNeighborhoods Mercado real estate marketing tool adoption has just skyrocketed in California with CRISNET, SoCalMLS and MLSListings joining MRMLS, MetroList and others.

    Mercado has really “scooped” RPR to offer local information and tools to supplement the listing content, impacting RPR’s value proposition across a significant market.

  2. @Matt Cohen Good point. I’ve been thinking about this a lot lately. The RPR interface is pretty slick but I would argue that existing tools available to agents now can offer a similar feature set.

  3. Pingback: eNeighborhoods releasing iPhone and iPad app. | Vendor Alley

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