Where Real Estate Gets Its Dirt

BHGRE inks largest franchise deal in Realogy history.

Ed Krafchow gave Prudential the boot and is now under Sherry Chris‘s Better Homes & Gardens Real Estate banner.  This is a 20 year deal and gives BHGRE a big footprint in California.

It seems like Wendy Forsythe, BHGRE VP of Network Services, has painted every real estate event green before anyone gets there.  To say that BHGRE has been aggressive in their industry marketing efforts would be huge understatement.  These guys spend a lot of green to get green, if you know what I mean? (sorry couldn’t pass that one up!)

I’m wondering about the reaction from the other franchisors. Brookfield (headquartered in Toronto) had acquired two franchisee companies in the last couple years (they already owned Royal LePage), GMAC Real Estate and Real Living.  Since the Real Living deal was announced last November they have been quietly working on merging under the Real Living banner and word on the street is they will be launching a brand new state of the art website Q4 of this year.

Matt Carter over at Inman News has a comprehensive article on this recent deal with BHGRE and other franchisors.  You can check it out here.

But no matter, this day belongs to Sherry Chris and her team.  Congrats!

  1. Greg – thank you for picking up our exciting news, we appreciate it… and since you have proclaimed this day belongs to us, I just have to say “lets go green”!!


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