To start off with in order to participate in the event you must first compete a Approved Vendor Application. Here’s a list of some of the requirements:
You have to be in business for at least 3 years.
5 letters of recommendation from KW agents using your product.
3 business letters of references
1 letter of reference from you bank.
I would love to see more of this type of vetting in the industry. Although the requirement for being in business for 3 years could be shortened. This might limit their agents to new technology.
While setting up our booth an announcement went over the PA requesting Vendors to come to demo theatre. At that point Tom Freireich, director of business development for Keller Williams introduced himself and thanked all of for supporting KW and for our business (imagine that!!) Tom told us how many agents were expected (what? no spin? an actual number?) He also invited us to participate in the general session and other events. In fact the show hours were designed to allow this. Tom explained to us that he wanted everyone to particpate and understand their culture. And a quick note about the show hours, the earliest they started was 11AM. So just in case you didn’t listen to me and “went big” the first night you didn’t have to stress to get to the booth at some ungodly hour. Plus you also got a voucher you could use to buy something to eat. Boom!
The inclusive vibe KW set the tone for was a welcome surprise from someone who has attended and paid for a lot of trade shows. To me Keller Williams has set the bar on how to run a trade show and the respect their vendors. Bravo.