Where Real Estate Gets Its Dirt

Zillow sleeps with the enemy.

Move, Inc. and Zillow, Inc. Sign New Listing Syndication Agreement for ListHub

“In addition, Zillow will now provide web site and mobile metrics and listing performance data to ListHub for inclusion in reports that brokers, agents and franchises use when working with clients to evaluate the value of publishing destinations and efficiently manage their online marketing strategies.”

Lemee guess, a “Zaffic” report?

“This new content syndication agreement also provides MLSs, brokers and other content providers with the ability to designate how listings syndicated through ListHub are used by Zillow. Zillow will not re-syndicate listings to third party sites outside of the Zillow Real Estate Network, and MLSs and brokers will have the ability to approve the inclusion of their listings on the Zillow Network and opt-out of unrelated non-display uses.”

We all knew this type of deal was coming. Here’s the breakdown:

Zillow – Winner
MOVE – Winner
Trulia – Loser
Point2 – Loser
Brokers – TBD
MLS providers – TBD

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