Where Real Estate Gets Its Dirt

VHT acquires Dwellicious.

Some of you may have heard about this already. You can read about it on TechCrunch today.

It was a tough decision to sell Dwellicious, it was the first app we created to launch our new company, W&R Studios. But the guys at VHT are great and we think they are the right fit to take Dwellicious to the next level.

Full Press Release is below:

Enhancement of VHT ImageWorks Platform Provides Brokers with Popular Customer Engagement App

ROSEMONT, Ill., July 14, 2011 /PRNewswire/ — VHT Inc., a leading provider of technology and services for marketing real estate online, today announced it has acquired Dwellicious, the leading social bookmarking site for real estate buyers, from W&R Studios. Dwellicious is being integrated into the VHT ImageWorks online marketing platform to provide brokerage clients with a valuable tool for communicating with home buyers.
Under the agreement, VHT has acquired the Dwellicious technology, website and clients. Purchase price was not disclosed.  

Dwellicious, a finalist in the 2009 Inman Innovator Awards, uses the power of social bookmarking to help home buyers share their favorite properties on Facebook, Twitter or other social media sites. Buyers can organize, monitor and compare listings, make notes, add tags, and share and discuss properties with friends, family and real estate professionals.

“Today, more than 90 percent of home buyers are searching properties on the Internet and they’re using multiple websites in the search process,” said Alex Zoghlin, CEO, VHT. “It’s impossible for brokers to track all the properties their clients are interested in without a confusing trail of emails and faxes.”
“Dwellicious is a clever, simple solution to this dilemma. As a result of the acquisition, we’re able to make this powerful application seamlessly available to brokerages that use VHT’s ImageWorks platform at a significantly reduced cost so their agents can develop stronger, more engaged relationships with home buyers,” Zoghlin said.
VHT ImageWorks is a comprehensive and automated marketing platform used by industry-leading brokerages and more than 100,000 real estate professionals across the country. It’s the first online marketing platform with a proven track record of producing measurable results by significantly improving brokers’ search engine-generated traffic and sales conversion rates.

“With VHT ImageWorks, brokerages can attract more buyers to their websites and take advantage of powerful tools such as Dwellicious to share real estate information online and educate buyers throughout the process of searching for their dream homes,” Zoghlin said. “And buyers, in turn, have an easy way to keep brokers updated about their thoughts and preferences.”  
The integration of Dwellicious is the first of many planned enhancements to VHT ImageWorks designed to provide smarter Internet tools for top real estate professionals and help them win the online battle for home buyers.
Located in Huntington Beach, California, W&R Studios is a privately-held web software company.

About VHT, Inc.
VHT is a leading provider of technology and services to brokerages nationwide for marketing real estate online. Since 1998, VHT has been providing professional production, management and distribution of visual assets– including photographs, video, multimedia tours and Video on Demand television spots – for more than $1.5 billion in properties for 3,500 client companies and more than 100,000 real estate professionals. VHT ImageWorks is the first turnkey marketing platform developed to position brokers as the original source of listings information on the web, while increasing brokers’ online traffic and conversion rates. Venture-backed VHT is based in Rosemont, IL.


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