Nice win for LPS! Congrats to Prem, Shiraz and team!
Full Press Release Below:
Midwest Real Estate Data (MRED) Chooses Real Estate and Living Media (REALM) as its Online Advertising Service
Midwest MLS Giant Significantly Expands REALM Network Audience
JACKSONVILLE, Fla. — (July 27, 2011) – The Real Estate and Living Media (REALM) Network, the online advertising service of the LPS Real Estate Group, announced today that Midwest Real Estate Data (MRED) has chosen REALM to operate its entire online advertising footprint, reaching both business-to-business (B2B) and business-to-consumers (B2C) audiences. Through this agreement, REALM will now be delivering highly targeted advertising to both real estate consumers and professionals across the entire spectrum of MRED online channels, including its MLS system and consumer-facing website.
“MRED is one of the largest MLSs in the country and is, without a doubt, the leader in providing real estate data to the Midwest market,” said Shiraz Vartanian, REALM’s general manager. “For REALM, this relationship represents a significant expansion of our network into the Chicagoland market for both B2B and B2C advertisers. On top of the large group of national advertisers who benefit from REALM’s highly targeted and motivated audience, we are also offering solutions for small and local businesses in the Chicago area looking to reach real estate consumers, including those who are moving, and real estate professionals.”
“Choosing REALM to operate our advertising footprint was unquestionably the right decision,” said MRED’s Chief Executive Officer, Russ Bergeron. “Advertising revenue allows us to continually improve the toolset we offer our members without their having to bear additional expense. As a division of the LPS Real Estate Group, the level of industry expertise REALM brings to the table is simply unmatched. We couldn’t be more excited about the future of this relationship.”
With the addition of MRED to REALM’s already extensive nationwide publisher network, the REALM’s reach now extends to more than 10 million users in the real estate category. The REALM’s ability to deliver a variety of real estate segments and audiences, as well as the creation of customized advertising products, brings marketers a unique way of delivering their messages to real estate professionals and consumers at the most appropriate time and in the most opportune positions.
About Lender Processing Services
Lender Processing Services, Inc. (LPS) is a leading provider of integrated technology, services and loan performance data and analytics to the mortgage, consumer lending, capital markets and real estate industries. LPS offers solutions that span the mortgage continuum, including lead generation, origination, servicing, workflow automation, portfolio retention and default, augmented by the company’s award-winning customer support and professional services. Almost half of all U.S. mortgages by dollar volume are serviced using LPS’ Mortgage Servicing Package (MSP). For more information about LPS, visit www.lpsvcs.com.
About The LPS Real Estate Group
The LPS Real Estate Group, a division of LPS, has relationships with more than 300 MLS organizations, 250 broker companies, settlement services companies and more than 350,000 real estate professionals. The technology applications include innovative tools such as Paragon™; the reInsight™ collection; rDesk® Broker & Agent Suite of products; TransactionPoint®; DocCentral; the Real Estate & Living Media Network that generates revenue for its publishers; as well as a robust real estate property and tax database that includes 400 million residential and commercial property, ownership, sales, assessment and mortgage records. This represents detailed information on at least 92 percent of U.S. property ownership records in more than 2,000 counties with over 675,000 new ownership records added monthly. To learn more, visit www.lpsreg.com.
Midwest Real Estate Data is a real estate data aggregator and distributor providing the largest multiple listing service by listing volume to almost 8,000 real estate offices and nearly 40,000 customers, including brokers, agents and appraisers. MRED has expanded well into the “collar” counties surrounding Chicagoland, and its property information encompasses northern Illinois, southern Wisconsin and northwest Indiana. (www.mredllc.com)