It was only a matter of time. With CoreLogic existing MLXchange MLS system only being able to work on Internet Explorer and their new Fusion MLS system not able to work on mobile devices like the iPad it looks like Miami agents have had enough.
This move seems to be unprecedented. The Miami Association of REALTORS is now paying for two different MLS solutions. This isn’t a vendor just setting up a free MLS system in hoping to gain traction, their getting paid.
I’m told that the Discover iMapp solution will be different than any of their other installations.
This is setting up to be The Showdown In The Sunshine State!. The real question is will the iMapp/Discover MLS solution gain enough traction and be able to push CoreLogic out and become Miami’s single solution? What about Greater Fort Lauderdale REALTORS? RMLS? They all must have similar issues.
One thing is for sure, mobile matters.
Full Press Release Below:
MIAMI Association of REALTORS® Selects Discover/iMapp
as Alternative MLS Application
TAMPA, FL — May 7, 2012 — iMapp® and Discover MLS today announced that the MIAMI Association of REALTORS®, the largest REALTOR® Association of the National Association of REALTORS®, have signed an agreement to launch Discover iMapp, the new initiative merging MLS and tax data into a unified, property-centric application.
“Our members demand the best tools available and Discover iMapp gives them a powerful, easy way to access the MLS on any computer, including Mac and iPad, on any browser and the ability to effectively use their mobile devices and stay in contact with their clients.” said Teresa King Kinney, CEO of the MIAMI Association of REALTORS®. “We are excited to be the first association in the country making this powerful benefit available to our members. They deserve the best and it’s our job to make sure they always get it.”
Keeping Agents at the Forefront
Existing MLS software providers have been slow to embrace mobile technology while consumer access to listing data has skyrocketed. By putting agents first, Discover iMapp emphasizes the MIAMI REALTORS’® role as the leading source for real estate information and marketing tools for agents, brokers and their clients.
“Our REALTOR® subscribers are used to having iMapp running on their iPads and all other mobile devices.” said Bill Rovillo, CEO of iMapp. “Now they can share MLS and any public record data with consumers from a single, mobile solution using trusted, MIAMI Association of REALTORS® data.”
Strong Demand From Associations
“The MIAMI Association of REALTORS® saw our presentation for the first time just three weeks ago.” said Bret Wiener, CEO of DiscoverMLS. “They instantly recognized the value to their members and approved the product for launch.”
Discover iMapp includes a real-time client portal with a live-chat feature that allows agents to interact with their clients, react to feedback on properties and instantly modify results to include the dynamic changes that often occur in the challenging search process. Discover iMapp is optimized for mobile and runs on all major web browsers, freeing users from PCs and allowing agents to use their preferred devices.
Roll-out Scheduled for Summer, 2012
The MIAMI Association of REALTORS® anticipates having the Discover iMapp System running with their existing MLS data in Summer 2012. An implementation team and work group will guide the launch and work with iMapp and Discover MLS to insure a smooth transition for all MIAMI REALTORS®.