Where Real Estate Gets Its Dirt

Reading between the lines of Trulia’s latest broker communication.

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Plans within plans, within plans. This entire communication from Trulia is like a word dance.

One thing is clear, ListHub has both Trulia and Zillow by the short hairs. In Trulia’s latest communication they ever so subtlety suggest to their broker clients that instead of using Listhub they can send feed directly to them instead. You don’t ask, you don’t get, I guess.

They also imply that ListHub data won’t appear on their consumer mobile apps (which recently recieved an A- rating on Clareity’s Review of Real Estate Mobile Application for the Consumer). Not true! They resrict data on their agent mobile product. I’m not sure if this is a typo or some sort of Jedi Mind Trick they are trying to pull.

One quibble, while I certainly understand the restriction, it is a clear case of repurposing data, ListHub/Realtor.com has to be careful here. They don’t want to appear they are trying to stifle competition betweeen any competing Realtor.com apps.

Another thing that jumped out at me was that agents were allowed to update listings on Trulia. Does anyone else think that was crazy?

  1. Interesting indeed. Listhub and Realtor.com are involved in a delicate dance, trying not to appear anti-competitive.

    As a minor clarification, careful reading of the letter you posted reveals the following phrase: “Listhub restricts the use of listings *TO* Trulia’s consumer mobile apps” (emphasis mine). In other words, the consumer apps are the only ones that CAN use them. You said Trulia implied the opposite, but this is not the case.

    What I wonder is whether or not the change in syndication impacts agent functionality on the web site, in addition to the agent app(s).

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