Where Real Estate Gets Its Dirt

Goomzee opens the kimono

Mike Sparr, CEO of Goomzee
I’ve been traveling on the east coast and have a lot I want to talk about (including the kick-ass tech fair hosted by MLSLI that I just attended.) But, first I wanted to write a post on the WAV Group post I just read this morning. It cites a press release from Goomzee titled “GOOMZEE GOES PUBLIC; OFFERS TRANSPARENCY IN MLS PRICING”. It lays out it’s site license pricing (oddly I couldn’t find the press release on Goomzee’s site). Here’s a snippet:

“Traditionally, site license pricing has been more of a behind-the-scenes negotiation but Goomzee appears to be breaking out from the norm and is publicizing it’s pricing model, and incentive opportunity. The company is offering MLS clients 25 percent and 50 percent discounts respectively based upon a $10,000 or $25,000 initial deposit prior to the rollout of the product, coining it as it’s “sponsorship plan”.

Also included in the press release is a pricing matrix:

Click to enlarge

Wow. I have to say this is a bold move by Goomzee and something I applaud Mike Sparr, Goomzee’s CEO, for doing. He even cites myself and W&R Studios as an influencer.

“We decided to offer early adopters a financial incentive to chip in now, and save considerable expenses in providing these solutions to their clients,” adds Sparr. “Furthermore, I felt it was important to follow in the footsteps of folks like Greg Robertson of W&R Studios who promotes more transparency in the industry, and what could be more transparent than sharing our pricing model.”

To be clear W&R Studios gives our MLS and broker clients a dashboard where they can see real time sign up and usage stats of Cloud CMA. If they are a revenue share partner, they also see their quarterly rev share pipeline. You can read more about the program in an earlier Vendor Alley post, “Improving Vendor Transparency

While Goomzee’s move of disclosing its pricing is indeed bold, and I’m sure will have a few of us sharpening our pencils, let’s be honest, we all have a “rate card”. As we all know, prices on that “rate card” immediately go out the door when negotiations begin.

But, the transparency trend is upon us. MLS providers will, and should demand, real time reporting of third party app sign ups and usage. I can see consultants adding “real-time reporting” as a must have feature to their checklists when helping MLS providers choose third party products. Third party vendors should live and die by these numbers. Any third party vendor not providing these types of metrics makes one wonder, what are they hiding?

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