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Brookfield RPS sells majority interest of Real Living and Prudential to HomeServices

by Greg Robertson on October 29th, 2012

Rouda returning to lead HER as Berkshire Hathaway takes stake in Real Living

“Brookfield has sold, or plans to sell, that controlling interest in Real Living to HomeServices of America Inc., a Berkshire Hathaway (NYSE:BRK.B)-owned owner of numerous local residential real estate brokerages, according to the HER press release.
HomeServices, however, has yet to post the announcement on their website.
HER has retained the right to use the Real Living trademarks for a year as the regional brokerage considers the direction HomeServices takes the Real Living brand, according to Jim Stevenson, HER’s senior vice president of marketing.”

This is huge news. You gotta feel for everyone at Real Living, GMAC and now Prudential Real Estate. These guys have gone thru major changes in the past 3 years and it going to change even more.

From → Broker, Franchisor, News

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