Where Real Estate Gets Its Dirt

Trulia and Market Leader analysis…

Good analysis from Brian Boero at 1000watt Consulting. Go read it, it’s really smart. I agree with him on most points. But just one quibble.

Brian Boero:

Thoughts on the Trulia/Market Leader deal

Interesting energy

This is admittedly fuzzy, but both of these companies have suffered from something I will simply call “bad vibes” in the industry (yeah, I know, incisive analysis!).

I’ve been in this business since 1997. And you hear things. Opinions. Rumors. Rants. And I’ve heard more of these types of things about Market Leader over the years than just about any other company. I’m not certain it was ever justified, but it was in the air.

Trulia has been dogged by this too. Some in the industry fear Zillow. Some resent Realtor.com. But a lot of people I know always felt suspicious of Trulia. I think part of this was taken care of pre-IPO, and it seems to be getting better, but, again, it’s there.

Of course, a few bad vibes didn’t stop either of these companies from getting where they are today, but it will be interesting to see how this plays out.”

I’m not exactly sure what Brian is talking about here. If people have been suspicious of Trulia I think its because they’ve kept things closer to the chest, whereas Zillow has pounded its chest like a gorilla. In regards to Market Leader, maybe the “bad vibes” that Brian speaks of is due to the multiple pivots Market Leader has made over the years. Nobody likes changes, but good leaders like Ian Morris and his team deserve kudos for keeping their company relevant.

Bad vibes indeed.

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