Where Real Estate Gets Its Dirt

Homes.com launches tv campaign.

[VIDEO]: Homes.com Launches National TV Campaign to Drive More Traffic to You!

“The campaign will provide your brand and listings exposure to over 260 million consumers daily that watch HGTV, TLC and the DIY Network!”

The ad is decent, not great, but I see a few smart things Homes.com has done here.

1. Instead of a high concept ad like Zillow, which are hard to pull off, they went with their strongest asset, the URL. Nobody can argue that homes.com is the best url out there.

2. Morale. I think this type of exposure is huge for the company itself. Homes.com is competing with the likes of Zillow, Trulia and Realtor.com. I’m sure the employees must be sick of seeing Zillow’s name all over the place. I think it’s great when you sit down in front of the television and a commercial for your company comes up and you say to your kids, “that’s the company Daddy works for.”

3. Sales. When you are running a sales team you need something for them to rally behind. It’s huge to add to your sales pitch that the company is launching a national television campaign.

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